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Hub You - How Many Customers Would You Like With That?
... there is no subsitute for paying attention.– Diane SawyerWALKING into the local grocery store the first week in January, I nearly tripped over a pallet of Slim Fast. I smiled at this excellent piece of “prophetic marketing” – knowing what the customer wants before she wants it.The owner of this store knows that with each New Year nearly every American resolves to lose weight. The diet related products are in place on New Year’s Eve. And he
If you take away those hurdles and objections to use your product or service far more people will dev
Let's face it...Productivity is the standard by which most of us are judged in the business world. At the end of the day, in most business environments your destiny is likely to come down to a "what have you done for me lately" type of evaluation. My question to you is this...Are you as productive as you think you are, or even as productive as you used to be? In today's blog post I'll share my thoughts about the things that adversely affect your ability to produce
The advertising in the local newspapers, the business cards, the brochures, the signage on the front of the building, the signage on the vehicles, the give-aways, the promotions, all provide a professional image that attracts enquiring customers.
Business Owners put a lot of effort and money into attracting enquiries only to have most enquiries slip out of their hands like a slippery fish.
Customers have a choice, they can deal with you or go next door and deal with your competitor! So it is important that when your marketing pays off and that customer rings or walks through the door, that you convert them to a life-long customer.
The lifetime value of your customer is the total profit generated over the lifetime of his or her patronage to your business.
Say an average customer generates an average profit of $75 on the first sale, then repurchases on average 3 times in 12 months with an average repurchase profit of $150. And the average patronage life span is 2 years, then your average lifetime customer value is $975.
You could theoretically afford to spend up to $975 to bring in a new customer and break even. And thats not including the referrals they may provide in those 2 years.
Business is about creating relationships with people. Most businesses make the fatal mistake of making it far too hard for customers to start a relationship with them. They make it too hard to get potential customers to start trusting them and start using their products or services.
If you take away those hurdles and objections to use your product or service far more people will dev
Have you ever heard of backlinks? If not, you have come to the right place. Here, through this informative article, we will take a much closer examination of backlinks. Not only will you be able to learn more about backlinks are and how they work, but you will also be able to find out how to build your own backlink. Read on to find out more.What Are Backlinks?Backlinks are incoming links to a website. They allow you to keep track of other websites on
Customers have a choice, they can deal with you or go next door and deal with your competitor! So it is important that when your marketing pays off and that customer rings or walks through the door, that you convert them to a life-long customer.
The lifetime value of your customer is the total profit generated over the lifetime of his or her patronage to your business.
Say an average customer generates an average profit of $75 on the first sale, then repurchases on average 3 times in 12 months with an average repurchase profit of $150. And the average patronage life span is 2 years, then your average lifetime customer value is $975.
You could theoretically afford to spend up to $975 to bring in a new customer and break even. And thats not including the referrals they may provide in those 2 years.
Business is about creating relationships with people. Most businesses make the fatal mistake of making it far too hard for customers to start a relationship with them. They make it too hard to get potential customers to start trusting them and start using their products or services.
If you take away those hurdles and objections to use your product or service far more people will dev
One of the most important things to do now that you’ve started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as p
The lifetime value of your customer is the total profit generated over the lifetime of his or her patronage to your business.
Say an average customer generates an average profit of $75 on the first sale, then repurchases on average 3 times in 12 months with an average repurchase profit of $150. And the average patronage life span is 2 years, then your average lifetime customer value is $975.
You could theoretically afford to spend up to $975 to bring in a new customer and break even. And thats not including the referrals they may provide in those 2 years.
Business is about creating relationships with people. Most businesses make the fatal mistake of making it far too hard for customers to start a relationship with them. They make it too hard to get potential customers to start trusting them and start using their products or services.
If you take away those hurdles and objections to use your product or service far more people will dev
With ECO issues making the headlines in most countries around the world, often the finger can and should be pointed at the large multi-nationals we see on our high street.We have been in business for twenty three years, over the last decade we have witnessed large national companies abandoning the local businesses in favour of, again, larger national companies. This has a damaging effect on local economies in many ways.For example, a large supermarket
You could theoretically afford to spend up to $975 to bring in a new customer and break even. And thats not including the referrals they may provide in those 2 years.
Business is about creating relationships with people. Most businesses make the fatal mistake of making it far too hard for customers to start a relationship with them. They make it too hard to get potential customers to start trusting them and start using their products or services.
If you take away those hurdles and objections to use your product or service far more people will dev
It should go without saying that making a good impression on others is important for building relationships. That said, your appearance makes a big difference with how you portray yourself to others during your networking activities.Because many businesses now allow their employees to wear casual clothing, people can forget to dress appropriately when networking with others. With a few pointers on improving your appearance, you will come across as more profe
If you take away those hurdles and objections to use your product or service far more people will develop a relationship with you.
If you provide great value, service and results these customers will continue to deal with you. They would have no reason to go anywhere else. The fact that you had faith in your product or service and absorbed the perceived risk will be remembered by the customer, resulting in loyalty and a customer that will talk about your great service.
It is therefore very important to develop those relationships very quickly and nurture them so these customers turn into life long clients.
Most businesses fear that the customer will come in once and never again, so they try and maximise their profits on the first sale.
This is a fatal mistake because it is 6 times more expensive to sell to a new customer than to an existing customer. Your existing customer has experienced your service, trusts you and has been through your system. If they are happy they will even recommend you!
Many businesses increase their profits and customer base by shifting their focus from making a profit on the first sale to making an ongoing profit from repeat purchases over the life of the customer.
I heard of a Refrigeration Mechanic that installs heating and cooling systems in houses and offices. Now once someone has bought a heating and cooling system there is usually no need to buy another one for many
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