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Hub You - Marketing a Small Business: Just Stop and Think
When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing everything a company does to package and present its products or services. For some businesses, merchandising means creating visual displays that draw customers to a tangible product. For others, such as consulting or
When you take the time to stop and think, talk in everyday language. Business jargon or code often makes it harder to see what is real in your business. There are only thr
. Are you keeping up with the pace of change? The pace of technology? The pace of your marketplace? The pace of your competition? The 2007 Dilemma is how much do you and your business have to change to keep pace? As a business owner you need to have information at your finger tips that help you make the best decisions.Planning for 2007 is a hands on process. You might start by asking some tough questions. Do you recognize the need
Many small business owners fight the idea of working to set plans or marketing strategies which feel contrived, and prefer to keep their marketing “natural”.
But if you need more clients what do you do?
A first reaction is often to take some action but unfortunately you might end up with the wrong client, or the wrong deal. This can result in activity which could even set your business back. A better response is to stop and think which will help you gain a compelling clarity to make it easier for the right prospects to buy from you.
Even if you don’t have a plan and hit a problem, there is often a temptation to just keep on doing what you were doing. In fact it can be difficult to take the foot off the brake and stop and think. Even when that wonderful golden opportunity – low hanging fruit – falls right into your hand it can be important to stop and think to make the most of it. There may be a chance to try things a new way, from your presentation or PR, to the type of target market or new partners you really want.
Regular space to step back and think about the big picture helps you to avoid getting off track. That big single client, for example, who looks like the perfect solution, might tie up too many resources. To build your business effectively it might be better to go out and target one market niche, and aim to pull in 5 smaller clients.
When you take the time to stop and think, talk in everyday language. Business jargon or code often makes it harder to see what is real in your business. There are only thre
The DMADV methodology can not be better explained than by comparing it with DMAIC methodology despite their fundamental differences. Take for example, the case of a traveling salesman who convinces a customer to buy at the best price. After invoicing and collecting the shipping details, he discovers that there is a problem with the packaging department which is unable to reduce the shipping volume as desired by the customer. The salesman
Even if you don’t have a plan and hit a problem, there is often a temptation to just keep on doing what you were doing. In fact it can be difficult to take the foot off the brake and stop and think. Even when that wonderful golden opportunity – low hanging fruit – falls right into your hand it can be important to stop and think to make the most of it. There may be a chance to try things a new way, from your presentation or PR, to the type of target market or new partners you really want.
Regular space to step back and think about the big picture helps you to avoid getting off track. That big single client, for example, who looks like the perfect solution, might tie up too many resources. To build your business effectively it might be better to go out and target one market niche, and aim to pull in 5 smaller clients.
When you take the time to stop and think, talk in everyday language. Business jargon or code often makes it harder to see what is real in your business. There are only thr
Integrity in business is a quality that is highly under-rated by executives these days. Many executives are so "pushed and pulled" by a not so hidden force called the "profit motive" that they often find themselves compromising something that without which they could lose all credibility and trust from those they are trying to retain business from.Isn't it ironic that something (i.e. the profit motive) that is supposed to help gui
Regular space to step back and think about the big picture helps you to avoid getting off track. That big single client, for example, who looks like the perfect solution, might tie up too many resources. To build your business effectively it might be better to go out and target one market niche, and aim to pull in 5 smaller clients.
When you take the time to stop and think, talk in everyday language. Business jargon or code often makes it harder to see what is real in your business. There are only thr
Ever feel like you were "just a salesperson"? I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they've created euphemisms to try and reclaim some dignity. I am sure that you have heard many of these. I used to carry the title of Account Executive. Nice title, but it's meaningless. "Executive" in charge of what? The empire
Regular space to step back and think about the big picture helps you to avoid getting off track. That big single client, for example, who looks like the perfect solution, might tie up too many resources. To build your business effectively it might be better to go out and target one market niche, and aim to pull in 5 smaller clients.
When you take the time to stop and think, talk in everyday language. Business jargon or code often makes it harder to see what is real in your business. There are only thr
Small and medium sized enterprises (SMEs) can teach larger companies a thing or two about marketing. How? By channeling personality.Many of today's successful companies are creating business advantage by creating brands that bond, brands that are personal and form a relationship. Let's pick two classics from the last few years to back this point.Egg.com Although backed by a financial giant, Egg.com was
When you take the time to stop and think, talk in everyday language. Business jargon or code often makes it harder to see what is real in your business. There are only three things that matter: Them, You and It.
Stop and think about:
Them
Think about your clients. Who do you like to work with, what kinds of problems you enjoy solving for them? What do they value about you, and what do they really gain from working with you?
You
Whether you are the boss or an employee, your story and your approach is what your clients will “buy”. Don’t leave yourself out of your business. Think about how you got to be the person you are, and what is important to you about what you do.
It
This exchange of skill for money is the link between you. How much does your product and service range reflect what you and your customers really want?
How you relate these three elements emerges once you have the main pieces in place. Taking the time to get away from the day to day pressure is a great help for freeing up your ideas. Many people discover they have had breakthrough thoughts immediately on waking, or after a car journey or a walk in nature. It is often when you are relaxed that the ideas and insights appear. Don’t rush the process.
Another great catalyst is a person who is not deeply involved in what you do. He or she can challenge your assumptions and make you stop and think. A coach, mentor or business-savvy friend could be
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