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    ig enough to provide the necessary custom.

    The market you intend to serve might be contracting rapidly, be too competitive, or, for all intents and purposes, non existent. Opening a shop without researching the market is similar to t

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    Each year thousands of businesses fail, mainly because the owners never researched and planned their business in detail. The variety of reasons for failure can be broadly summed up under the following headings. Take note and make sure you don't make the same mistakes.

    Wrong location

    In retailing, location is paramount. The world will not beat a path to your door simple because you have the 'right' product or service at the 'right' price.

    Do not be tempted, as many other small business people have been, to take premises because the rent or purchase price is low or because you like the area. Your location should be chosen carefully in relation to access to your markets.

    Don't commit the cardinal sin of assuming that just because you think the retailing idea you have thought up is a good one that everyone else will think the same and rush to become your customer! Many new hopes fail simple because the market is just not big enough to provide the necessary custom.

    The market you intend to serve might be contracting rapidly, be too competitive, or, for all intents and purposes, non existent. Opening a shop without researching the market is similar to t

    The Un-Branding of the New York Times
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    don't make the same mistakes.

    Wrong location

    In retailing, location is paramount. The world will not beat a path to your door simple because you have the 'right' product or service at the 'right' price.

    Do not be tempted, as many other small business people have been, to take premises because the rent or purchase price is low or because you like the area. Your location should be chosen carefully in relation to access to your markets.

    Don't commit the cardinal sin of assuming that just because you think the retailing idea you have thought up is a good one that everyone else will think the same and rush to become your customer! Many new hopes fail simple because the market is just not big enough to provide the necessary custom.

    The market you intend to serve might be contracting rapidly, be too competitive, or, for all intents and purposes, non existent. Opening a shop without researching the market is similar to t

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    as many other small business people have been, to take premises because the rent or purchase price is low or because you like the area. Your location should be chosen carefully in relation to access to your markets.

    Don't commit the cardinal sin of assuming that just because you think the retailing idea you have thought up is a good one that everyone else will think the same and rush to become your customer! Many new hopes fail simple because the market is just not big enough to provide the necessary custom.

    The market you intend to serve might be contracting rapidly, be too competitive, or, for all intents and purposes, non existent. Opening a shop without researching the market is similar to t

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    cardinal sin of assuming that just because you think the retailing idea you have thought up is a good one that everyone else will think the same and rush to become your customer! Many new hopes fail simple because the market is just not big enough to provide the necessary custom.

    The market you intend to serve might be contracting rapidly, be too competitive, or, for all intents and purposes, non existent. Opening a shop without researching the market is similar to t

    How To Waste Money Advertising
    They say that fifty percent of your Ad budget is wasted. The only problem is, nobody knows which fifty!Well it's your lucky day, because over the years, I've uncovered many key areas where advertising dollars are squandered, misspent, misdirected and misused.But first, I think it's important to define which advertisers are likely to be the most wasteful.1. Companies that don't use
    ig enough to provide the necessary custom.

    The market you intend to serve might be contracting rapidly, be too competitive, or, for all intents and purposes, non existent. Opening a shop without researching the market is similar to taking a job without asking how much you will be paid.

    Little or no knowledge of their customers' buying motives

    Many shops appear to have little idea of the type of customers they are serving. The result is the business cannot have any sales promotion / marketing strategy and may actually be unsure of what type of business it is in.

    For instance a business selling clothes on price, when its market holds quality and reliability as its main considerations, will not maximize sales from that market. To keep the importance of this point in the forefront of your mind define your business in terms of its customers.

    No systems or policy for selecting, training and managing staff

    Few who enter small business for the first time have had experience of selecting, employing and managing staff, therefore, it is hardly surprising to find that many small businesses make costly mistakes in this area.

    One dishonest or poorly

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