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A Troubled Company Cannot Do a Quick Fix by Marrying Another Problematic One s world, one of the single most important words that we need to embrace and adopt is "CHANGE". We live in an era where the latest and greatest thing of yesterday is no longer the latest and greatest thing of today. therefore, we need to be constantly ready to embrace change. This audio book by Jason Jennings and Laurence Haughton provides you with all of the information on how to keep your company afloat, despite the ever-changing nature of business today. The premise of this book is that the fastest organizations in the world today will be those that will thrive. This audio book shows you how to turn your company or business into a "fast company", using the power of commerce, deployment of resources and good management of people.Mergers are the equivalent of society weddings in the business world. But the honeymoon is usually over sooner than expected. Between one half and three quarters of all mergers do not work – they destroy rather than create value. Takeovers destroy almost a third of the acquirer’s pre-acquisition value, according to studies from the ESRC Centre for Business Research. According to most traditional assessment method, which is to simply compare the pre-bid profitability of the acquirer before and after acquisition, acquisitions result in significant improvement in profitability. However after taking into account the cost of acquisition, the cost of capital and subsequent earnings, then acquisition is starkly found to destroy 30% of the acquirer’s pre-acquisition value.The success rate of mergers and acquisitions is dismal. Research (Gaplin and Hendron) has shown that during the mergers and acquisitions, 70% do not realise their projected synergies, only 30% of the companies acquired their return on the cost of capital and about 50% of executives leave in the first year. The CFO Magazine reported: “75% of Mergers and Acquisitions are dis 4. "Good to Great: Why Some Companies Make The Leap" - by Jim Collins You can't argue with the fact that "without the techniques and strategies, no company or business can excel beyond a few days, weeks or even months". Businesses and companies that have stood the test of time for many years know what to do and they have done it right. Jim Collins took the time to conduct extensive researches into how and what companies did to maintain success for many long years, while their counterparts failed within a few months or years of starting up. The power of the information contained within this audio book can help any business person to succeed. 5. "Jack: Straight from the Gut" - by Jack Welch Jack Welch is unquestionably one of the world's most successful CEOs ever. In this powerful and thought-provoking audio book, Jack tells his own story, detailing how you can follow his steps to become one of the most successful persons in your career today. These 5 audio books can tr Simply Put - Simple Sells Picture this ... it's almost the end of the sales quarter and you're on your way to an important sales presentation. Winning this deal could make a significant difference to your sales commissions, not to mention pay off a niche chunk off your home loan, personal loan or credit card bills. Within minutes of leaving the office and getting in your car, you head straight into a busy road .... and into four long congested lanes of traffic!Assuming I make it through the next day and a half without saying anything really stupid, tomorrow, at exactly 6:00 pm, my wife Linda and I will have been married for 17 years (in a row).Frankly, and despite the frequent company of three children, two mothers-in-law and one dog, I’m not all that surprised that we’ve made it this far. I must say, we’re a pretty good match.We are however, quite different, particularly when it comes to our respective ability to "manage the details." Linda's good at it; I'm not.For example……When Linda buys new shoes, she wears them around the house for a few days before cutting the tags off, so that she can return them if they don’t feel quite right. When I buy new shoes, I wear them out of the store.…When Linda orders food in a restaurant, she asks questions to find out how the different choices are prepared. When I order food in a restaurant, I frequently forget what I asked for by the time it arrives.…When Linda leaves the kids with a babysitter, she provides instructions regarding foods to be eaten, homework to be done and activities to avoid. When I leave the kids with a ba As you sit there in your car (wondering why they even bother to call it a "fast lane"), you realize you have several options for the next hour or so of your commute: you can review the opening lines of your sales presentation (probably a good idea!), dwell on what will happen if you get/don't get this deal, think about your family or friends and where you would like to take them on your next holiday (you do take holidays, don't you?), or just tune out and listen to the news or "drive time" music on the radio. Or ... you can listen to business audiobooks in your car's CD player and pick up not only some great strategic tips that could help you win the deal, but also gain a competitive business advantage over everyone else who is stuck in traffic alongside you on their way to wherever they are going! Statistics show that ninety-seven million Americans drive alone to work everyday -- and that doesn't even include those who commute by bus, train or car pool! With the average commute to and from work now reaching over an hour each way, that's almost two months of your life each year spent in transit or sitting in traffic. Just think how much you could improve your business or advance your professional career simply by listening to audiobooks containing excellent information on how to improve your sales approach, communication and people skills, how to market your business better, ways to improve your customer service, etc. during this time. With the rising popularity of MP3 players and iPods, and more new cars being fitted with built-in MP3 players (as of this year, almost all new cars are now capable of playing digital audio files), more business people are discovering that music or the news is not the only thing they can listen to while going about their busy day. Now, people can "listen" to business books, business seminars, sales and marketing lectures and podcasts from successful business people while they're on-the-go -- and when they don't have time to read. Hence, the huge emerging popularity of audio books with commuters and business owners. Today's mobile and "time-starved" business owners, sales managers and sales professionals are discovering that they can download an unlimited amount of information into their brain, learn a foreign language or new skill that will improve their business, and get that competitive business edge while driving in their cars, commuting in trains and buses, or even while standing around in queues. Most business people love to improve their business acumen via reading and taking courses, but lack the time to do so. This is where audiobooks can play an important role in their professional lives. Business audio books narrated by successful business people can act as an ideal mentoring tool for business owners (one specific title that comes immediately to mind is the audiobook version of Michael E. Gerber's business classic "The E-Myth: Why Most Small Businesses Don't Work And What To Do About It" read by the author himself!). Imagine all the money you can save on consulting fees and the knowledge you will gain, just by listening to an audio book read by a business expert. Not only will you get mentored by some of the best business minds in the world and gain a competitive business edge by acquiring the latest business information listening to audiobooks on business-related topics, you will also get yourself into the right "state of mind" for doing business successfully. Just think about it! You arrive at work or at a sales presentation after having been "coached" by a successful business owner while driving or commuting, your mind is immersed in business thoughts and you're most likely inspired by a great business idea or tip you've just heard. You walk into a meeting and you are focused. Your mind is sharp. Your energy is positive and you look vibrant. Your brain is filled with new business strategies and ideas and working subconsciously with these to help you achieve the best results and outcomes no matter what daunting tasks, projects or challenges may lie ahead for you in your busy day. As a business person, you can now use the amazing value inherent in listening to audio books to gain a competitive business edge over others. You won't have to worry about not having the time or will to flip through the pages of a book. You can now "listen" to business books when preparing to go to work in the morning, when commuting to and from work, etc. Currently, there are thousands of best-selling business audiobook titles available. If you are at a loss for specific business audio books to get started, here are 5 of some of the best that any business person should listen to: 1. "How To Win Friends And Influence People" - by Dale Carnegie One of the most important aspects of any business is the fact that PEOPLE are a crucial part of its success. This is true in almost every aspect of human activity, and especially in business. We need people to keep our businesses going and growing. Not just the people that bring us new sales and new customers, but also the people that make the sales possible, the people who deliver our products, handle complaints, run the administrative aspects of the business, and so on. To be able to succeed in business and other areas of life, we all need to know "how to win friends and influence people". That's why this incredible book by Dale Carnegie is a "must have" for any person in business. With the power of the information contained in this classic book, you can learn not just how to influence people so that they bring in more sales for your business, but most importantly how to win staff, suppliers, customers and prospects over as friends to help you make future sales possible. This book is available in audio book format, so you can enjoy listening to it in the comfort of your car while driving or commuting. 2. "Management Challenges For The 21st Century" - by Peter F. Drucker Peter F. Drucker is a true "legend" of business management and leadership. As an industry expert, Peter Drucker has written about important business topics for a staggering 80 years. Drucker is not just talking from theory. When it comes to business and management, he has been there and done that. This audio book thoroughly examines how to handle the management challenges that business people will face in the 21st century. 3. "It's Not The Big That Eat The Small... It's The Fast That Eat The Slow" - by Jason Jennings and Laurence Haughton In today's business world, one of the single most important words that we need to embrace and adopt is "CHANGE". We live in an era where the latest and greatest thing of yesterday is no longer the latest and greatest thing of today. therefore, we need to be constantly ready to embrace change. This audio book by Jason Jennings and Laurence Haughton provides you with all of the information on how to keep your company afloat, despite the ever-changing nature of business today. The premise of this book is that the fastest organizations in the world today will be those that will thrive. This audio book shows you how to turn your company or business into a "fast company", using the power of commerce, deployment of resources and good management of people. 4. "Good to Great: Why Some Companies Make The Leap" - by Jim Collins You can't argue with the fact that "without the techniques and strategies, no company or business can excel beyond a few days, weeks or even months". Businesses and companies that have stood the test of time for many years know what to do and they have done it right. Jim Collins took the time to conduct extensive researches into how and what companies did to maintain success for many long years, while their counterparts failed within a few months or years of starting up. The power of the information contained within this audio book can help any business person to succeed. 5. "Jack: Straight from the Gut" - by Jack Welch Jack Welch is unquestionably one of the world's most successful CEOs ever. In this powerful and thought-provoking audio book, Jack tells his own story, detailing how you can follow his steps to become one of the most successful persons in your career today. These 5 audio books can tr Brand Lo-o-o-o-o-ve... our sales approach, communication and people skills, how to market your business better, ways to improve your customer service, etc. during this time.So... how have you been building your brand lately?Now, I'm writing this in my best Barry White voice... "How's your Brand Lo-o-o-o-o-ve, baby?"It may sound obvious, but increase Brand Love by branding better.Branding your business better will help you increase awareness, attractiveness, and affection of your prospects (so they become customers), current customers (some people call them clients), and employees (yup, they need to be sold on you, too).“Huh? I’ve heard of brand awareness, and brand attractiveness I understand, but affection? Brand Love? Is this guy smoking banana peels?”OK, I admit, that term may be hard to take-- at first. But, haven’t you expressed to someone that you love something? “I love that soda.” “I love their pizza.” “I love that store.”See? You’ve been enamored with a brand before. And there’s a very good chance you still are. So are other people.Why would you say you “love” soda, pizza, or a store? Because an important nerve of yours has been hit. Some might call it “the Sweet Spot.” And it may not be all that obvious what that Sweet Spot is.A soda tastes best to you ove With the rising popularity of MP3 players and iPods, and more new cars being fitted with built-in MP3 players (as of this year, almost all new cars are now capable of playing digital audio files), more business people are discovering that music or the news is not the only thing they can listen to while going about their busy day. Now, people can "listen" to business books, business seminars, sales and marketing lectures and podcasts from successful business people while they're on-the-go -- and when they don't have time to read. Hence, the huge emerging popularity of audio books with commuters and business owners. Today's mobile and "time-starved" business owners, sales managers and sales professionals are discovering that they can download an unlimited amount of information into their brain, learn a foreign language or new skill that will improve their business, and get that competitive business edge while driving in their cars, commuting in trains and buses, or even while standing around in queues. Most business people love to improve their business acumen via reading and taking courses, but lack the time to do so. This is where audiobooks can play an important role in their professional lives. Business audio books narrated by successful business people can act as an ideal mentoring tool for business owners (one specific title that comes immediately to mind is the audiobook version of Michael E. Gerber's business classic "The E-Myth: Why Most Small Businesses Don't Work And What To Do About It" read by the author himself!). Imagine all the money you can save on consulting fees and the knowledge you will gain, just by listening to an audio book read by a business expert. Not only will you get mentored by some of the best business minds in the world and gain a competitive business edge by acquiring the latest business information listening to audiobooks on business-related topics, you will also get yourself into the right "state of mind" for doing business successfully. Just think about it! You arrive at work or at a sales presentation after having been "coached" by a successful business owner while driving or commuting, your mind is immersed in business thoughts and you're most likely inspired by a great business idea or tip you've just heard. You walk into a meeting and you are focused. Your mind is sharp. Your energy is positive and you look vibrant. Your brain is filled with new business strategies and ideas and working subconsciously with these to help you achieve the best results and outcomes no matter what daunting tasks, projects or challenges may lie ahead for you in your busy day. As a business person, you can now use the amazing value inherent in listening to audio books to gain a competitive business edge over others. You won't have to worry about not having the time or will to flip through the pages of a book. You can now "listen" to business books when preparing to go to work in the morning, when commuting to and from work, etc. Currently, there are thousands of best-selling business audiobook titles available. If you are at a loss for specific business audio books to get started, here are 5 of some of the best that any business person should listen to: 1. "How To Win Friends And Influence People" - by Dale Carnegie One of the most important aspects of any business is the fact that PEOPLE are a crucial part of its success. This is true in almost every aspect of human activity, and especially in business. We need people to keep our businesses going and growing. Not just the people that bring us new sales and new customers, but also the people that make the sales possible, the people who deliver our products, handle complaints, run the administrative aspects of the business, and so on. To be able to succeed in business and other areas of life, we all need to know "how to win friends and influence people". That's why this incredible book by Dale Carnegie is a "must have" for any person in business. With the power of the information contained in this classic book, you can learn not just how to influence people so that they bring in more sales for your business, but most importantly how to win staff, suppliers, customers and prospects over as friends to help you make future sales possible. This book is available in audio book format, so you can enjoy listening to it in the comfort of your car while driving or commuting. 2. "Management Challenges For The 21st Century" - by Peter F. Drucker Peter F. Drucker is a true "legend" of business management and leadership. As an industry expert, Peter Drucker has written about important business topics for a staggering 80 years. Drucker is not just talking from theory. When it comes to business and management, he has been there and done that. This audio book thoroughly examines how to handle the management challenges that business people will face in the 21st century. 3. "It's Not The Big That Eat The Small... It's The Fast That Eat The Slow" - by Jason Jennings and Laurence Haughton In today's business world, one of the single most important words that we need to embrace and adopt is "CHANGE". We live in an era where the latest and greatest thing of yesterday is no longer the latest and greatest thing of today. therefore, we need to be constantly ready to embrace change. This audio book by Jason Jennings and Laurence Haughton provides you with all of the information on how to keep your company afloat, despite the ever-changing nature of business today. The premise of this book is that the fastest organizations in the world today will be those that will thrive. This audio book shows you how to turn your company or business into a "fast company", using the power of commerce, deployment of resources and good management of people. 4. "Good to Great: Why Some Companies Make The Leap" - by Jim Collins You can't argue with the fact that "without the techniques and strategies, no company or business can excel beyond a few days, weeks or even months". Businesses and companies that have stood the test of time for many years know what to do and they have done it right. Jim Collins took the time to conduct extensive researches into how and what companies did to maintain success for many long years, while their counterparts failed within a few months or years of starting up. The power of the information contained within this audio book can help any business person to succeed. 5. "Jack: Straight from the Gut" - by Jack Welch Jack Welch is unquestionably one of the world's most successful CEOs ever. In this powerful and thought-provoking audio book, Jack tells his own story, detailing how you can follow his steps to become one of the most successful persons in your career today. These 5 audio books can tr Listen To Your Upline, Destroy Your Financial Future nsulting fees and the knowledge you will gain, just by listening to an audio book read by a business expert.Most people follow their uplines so-called advice and have absolutely nothing to show for it. Chances are great that you are one of them! Sure they may give you a temporary high by repeating some motivational quote he read in some success book, but how motivated are you REALLY when you have no money to show for it?You probably feel that there is something wrong with you and that you are not trying hard enough to talk to enough prospects. But have you looked at it in another perspective?I know you have listened to all those tapes that your upline shove down your throat, but have you considered that the so called advice they give you is outdated and ineffective? And maybe even actually making you fail?Sure they may make you feel that their system is the most effective for your success, but if so, why are all your cross-line buddies and friends still struggling to make even one dollar of profit?I know your upline would not intentionally want to make you fail, but what if, just WHAT IF they did not know any better also? Besides, they are just like robots following a system by their outdated and elderly upline with the same hard selling Not only will you get mentored by some of the best business minds in the world and gain a competitive business edge by acquiring the latest business information listening to audiobooks on business-related topics, you will also get yourself into the right "state of mind" for doing business successfully. Just think about it! You arrive at work or at a sales presentation after having been "coached" by a successful business owner while driving or commuting, your mind is immersed in business thoughts and you're most likely inspired by a great business idea or tip you've just heard. You walk into a meeting and you are focused. Your mind is sharp. Your energy is positive and you look vibrant. Your brain is filled with new business strategies and ideas and working subconsciously with these to help you achieve the best results and outcomes no matter what daunting tasks, projects or challenges may lie ahead for you in your busy day. As a business person, you can now use the amazing value inherent in listening to audio books to gain a competitive business edge over others. You won't have to worry about not having the time or will to flip through the pages of a book. You can now "listen" to business books when preparing to go to work in the morning, when commuting to and from work, etc. Currently, there are thousands of best-selling business audiobook titles available. If you are at a loss for specific business audio books to get started, here are 5 of some of the best that any business person should listen to: 1. "How To Win Friends And Influence People" - by Dale Carnegie One of the most important aspects of any business is the fact that PEOPLE are a crucial part of its success. This is true in almost every aspect of human activity, and especially in business. We need people to keep our businesses going and growing. Not just the people that bring us new sales and new customers, but also the people that make the sales possible, the people who deliver our products, handle complaints, run the administrative aspects of the business, and so on. To be able to succeed in business and other areas of life, we all need to know "how to win friends and influence people". That's why this incredible book by Dale Carnegie is a "must have" for any person in business. With the power of the information contained in this classic book, you can learn not just how to influence people so that they bring in more sales for your business, but most importantly how to win staff, suppliers, customers and prospects over as friends to help you make future sales possible. This book is available in audio book format, so you can enjoy listening to it in the comfort of your car while driving or commuting. 2. "Management Challenges For The 21st Century" - by Peter F. Drucker Peter F. Drucker is a true "legend" of business management and leadership. As an industry expert, Peter Drucker has written about important business topics for a staggering 80 years. Drucker is not just talking from theory. When it comes to business and management, he has been there and done that. This audio book thoroughly examines how to handle the management challenges that business people will face in the 21st century. 3. "It's Not The Big That Eat The Small... It's The Fast That Eat The Slow" - by Jason Jennings and Laurence Haughton In today's business world, one of the single most important words that we need to embrace and adopt is "CHANGE". We live in an era where the latest and greatest thing of yesterday is no longer the latest and greatest thing of today. therefore, we need to be constantly ready to embrace change. This audio book by Jason Jennings and Laurence Haughton provides you with all of the information on how to keep your company afloat, despite the ever-changing nature of business today. The premise of this book is that the fastest organizations in the world today will be those that will thrive. This audio book shows you how to turn your company or business into a "fast company", using the power of commerce, deployment of resources and good management of people. 4. "Good to Great: Why Some Companies Make The Leap" - by Jim Collins You can't argue with the fact that "without the techniques and strategies, no company or business can excel beyond a few days, weeks or even months". Businesses and companies that have stood the test of time for many years know what to do and they have done it right. Jim Collins took the time to conduct extensive researches into how and what companies did to maintain success for many long years, while their counterparts failed within a few months or years of starting up. The power of the information contained within this audio book can help any business person to succeed. 5. "Jack: Straight from the Gut" - by Jack Welch Jack Welch is unquestionably one of the world's most successful CEOs ever. In this powerful and thought-provoking audio book, Jack tells his own story, detailing how you can follow his steps to become one of the most successful persons in your career today. These 5 audio books can tr Get Your Foot In The Door: Having Trouble Getting An Employer To Give You A Chance? aspects of any business is the fact that PEOPLE are a crucial part of its success. This is true in almost every aspect of human activity, and especially in business. We need people to keep our businesses going and growing. Not just the people that bring us new sales and new customers, but also the people that make the sales possible, the people who deliver our products, handle complaints, run the administrative aspects of the business, and so on. To be able to succeed in business and other areas of life, we all need to know "how to win friends and influence people". That's why this incredible book by Dale Carnegie is a "must have" for any person in business. With the power of the information contained in this classic book, you can learn not just how to influence people so that they bring in more sales for your business, but most importantly how to win staff, suppliers, customers and prospects over as friends to help you make future sales possible. This book is available in audio book format, so you can enjoy listening to it in the comfort of your car while driving or commuting.Trying to get your foot in the door of a company is often the only thing preventing you from kick starting your career or finding your dream career.Have you ever applied for a job that you really wanted and thought to yourself “if only I could convince the hiring manager that I’m the right person for this job, I’d REALLY show them what I am capable of.”In other words, it sometimes seems that getting the job – getting your foot in the door – is the hardest part. You know that once you got the job though, you’d be fine!What can you do to get your foot in the door of a company you are interested to work for especially when you’re having trouble moving forward? Here are a few suggestions: 1. Depending on your financial situation, your level of experience and the nature of the job you are looking for, you could offer to work as an intern. Basically, you work for free for a period of time. The goal here is to at a minimum, gain experience in a company you are interested in. If the company doesn’t have the budget to hire someone, you might offer your time for free in exchange for them giving you some industry experience that you 2. "Management Challenges For The 21st Century" - by Peter F. Drucker Peter F. Drucker is a true "legend" of business management and leadership. As an industry expert, Peter Drucker has written about important business topics for a staggering 80 years. Drucker is not just talking from theory. When it comes to business and management, he has been there and done that. This audio book thoroughly examines how to handle the management challenges that business people will face in the 21st century. 3. "It's Not The Big That Eat The Small... It's The Fast That Eat The Slow" - by Jason Jennings and Laurence Haughton In today's business world, one of the single most important words that we need to embrace and adopt is "CHANGE". We live in an era where the latest and greatest thing of yesterday is no longer the latest and greatest thing of today. therefore, we need to be constantly ready to embrace change. This audio book by Jason Jennings and Laurence Haughton provides you with all of the information on how to keep your company afloat, despite the ever-changing nature of business today. The premise of this book is that the fastest organizations in the world today will be those that will thrive. This audio book shows you how to turn your company or business into a "fast company", using the power of commerce, deployment of resources and good management of people. 4. "Good to Great: Why Some Companies Make The Leap" - by Jim Collins You can't argue with the fact that "without the techniques and strategies, no company or business can excel beyond a few days, weeks or even months". Businesses and companies that have stood the test of time for many years know what to do and they have done it right. Jim Collins took the time to conduct extensive researches into how and what companies did to maintain success for many long years, while their counterparts failed within a few months or years of starting up. The power of the information contained within this audio book can help any business person to succeed. 5. "Jack: Straight from the Gut" - by Jack Welch Jack Welch is unquestionably one of the world's most successful CEOs ever. In this powerful and thought-provoking audio book, Jack tells his own story, detailing how you can follow his steps to become one of the most successful persons in your career today. These 5 audio books can tr Show Them The Promotions, Boost Your Success s world, one of the single most important words that we need to embrace and adopt is "CHANGE". We live in an era where the latest and greatest thing of yesterday is no longer the latest and greatest thing of today. therefore, we need to be constantly ready to embrace change. This audio book by Jason Jennings and Laurence Haughton provides you with all of the information on how to keep your company afloat, despite the ever-changing nature of business today. The premise of this book is that the fastest organizations in the world today will be those that will thrive. This audio book shows you how to turn your company or business into a "fast company", using the power of commerce, deployment of resources and good management of people.Trade shows represent an outlet to reach current and potential clients in a direct and active way. The targets come to the show with an active interest in finding both you and your competitors. They come to you to find the best quality products and services. But sometimes they just come to browse the stocks. In either case, history along with general studies have shown that including a promotional product at your trade show booth increases your overall success and ROI. Because, let’s face it, when it come to brochures versus logoed goodies, the goodies win the praise and even better, the attention and retention of the target audience.According to a 2003 Georgia Southern University survey, more than 70 percent of trade show attendees who received a promotional product remember the name of the company that gave them the product. And more than 76 percent of those participants showed a favorable attitude to the company branded to the promotional product. These findings prove that promotional products at trade shows results in greater awareness and a positive perception of the company as a whole. This can generate a more loyal and happy client base as well as n 4. "Good to Great: Why Some Companies Make The Leap" - by Jim Collins You can't argue with the fact that "without the techniques and strategies, no company or business can excel beyond a few days, weeks or even months". Businesses and companies that have stood the test of time for many years know what to do and they have done it right. Jim Collins took the time to conduct extensive researches into how and what companies did to maintain success for many long years, while their counterparts failed within a few months or years of starting up. The power of the information contained within this audio book can help any business person to succeed. 5. "Jack: Straight from the Gut" - by Jack Welch Jack Welch is unquestionably one of the world's most successful CEOs ever. In this powerful and thought-provoking audio book, Jack tells his own story, detailing how you can follow his steps to become one of the most successful persons in your career today. These 5 audio books can truly help you improve your business, your career and your life, if you will simply take the time to listen to them and apply what you will learn. Before your next sales presentation, job interview, or important business meeting, take some time to go online and browse through an audiobook store for a downloadable business audiobook that you can burn to CD, or upload to your iPod or MP3 player. It will not only empower you to achieve better business results and improve your life, it will also give you a competitive edge over those who are spending their drive or commute time engaging in less productive activities.
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