Tags |
|
|
Links |
|
|
Hub You - Allen Taylor Gets the Exclusive Interview With Chris Knight
Are you sitting there staring at a white page on the computer wondering what to put on it? What can you write that will attract signatures to your FREE Ezine Subscription like flies to honey? Keep reading, I have solutions in five easy steps that will keep your squeeze page signing for a long time to come.1. Cut the crap.Before you even get started, realize that all the jargon and whoopla in the world isn’t going to get a signature if your reader doesn’t believe a word you’re saying. Cut the crap, get to the topic, and tell them what you’re actually going to do. If you lack innovative language, that’s a good thing, just say it like it is.2. Say it out loud.Write like you talk. Whatever you’d say in person, that’s what you want to write. Use contractions, speak conversationally, even go so far as to read it out loud and see if it sounds natural. If not, delete it. You want your squeeze page to sound like you’re talking to
3) What is the best way for a small brick-and-mortar business to get in on Internet marketing action?
Get the ezine
Ask any marketing person to name the bane of his or her professional existence and they’ll likely say one word: proposals.Why? How bad could it be, right? Well the process of answering a proposal can be laborious at best and haphazard at worst. At times construction firms spend more time preparing a bid than they do a proposal. And yet proposals are required for large, popular jobs that will likely add a hefty figure to your bottom line. What steps should you take in responding to these requests? Here are five key steps:1) Determine your proposal team. While your marketing person will help you assemble and write proposals, the team should also consist of your best project managers and someone from your executive staff to assist with content.2) Banish the “fire drill” method of responding to a proposal. Inform your staff that it’s their job to pay attention to the rumors heard on the street about pending proposals. Wa
1) How is Internet marketing different than offline marketing?
Internet marketing is online in the form of web pages, permission-based emails, ezines, blogs, RSS feeds, search marketing, etc. Offline marketing is typically physical media, such as print, postcards, letters, newspaper advertising, etc.
2) Do you recommend small businesses with a local clientele use Internet marketing techniques with traditional methods of marketing? If so, how should they go about that?
Yes, of course.
They should first attempt to get the email address of every single customer and prospect along with permission to send them a weekly or monthly email newsletter or alerts of special promotions that their clients may find valuable.
The next step is to make a simple web site so that your basic core contact information, hours, directions and product lines or rate cards can be found.
The third step may include a shopping cart that allows clients to buy from you online as well as offline. Even if your current clients don’t buy online right now, you may find that your expertise can be packaged or bundled for digital sale to others all over the world.
3) What is the best way for a small brick-and-mortar business to get in on Internet marketing action?
Get the ezine s
While most of these e-newsletters focus on service and those directly impacting the customer or guest, let's peek under the hood of your restaurant hot rod for a few tips about the area that makes it go - the kitchen. After all, the main reason people come here is to eat!Too often, companies don’t realize little things which make a big difference in food quality. All too often, new fries get mixed with old fries or equipment never gets a break or gets cleaned or maintained. Here are a few key tips to WOW the customer via the back of house:• Sanitation and safety --- your number one priority must be to serve safe food! Miss this one and everything else doesn’t matter.• Avoid cool spots on the grill --- many grills have a 1" cool zone around the edge --- it’s just not as hot as the rest of the grill. Cook products there and they're either under-cooked or need to cook longer which impacts service times.• Rotate the
2) Do you recommend small businesses with a local clientele use Internet marketing techniques with traditional methods of marketing? If so, how should they go about that?
Yes, of course.
They should first attempt to get the email address of every single customer and prospect along with permission to send them a weekly or monthly email newsletter or alerts of special promotions that their clients may find valuable.
The next step is to make a simple web site so that your basic core contact information, hours, directions and product lines or rate cards can be found.
The third step may include a shopping cart that allows clients to buy from you online as well as offline. Even if your current clients don’t buy online right now, you may find that your expertise can be packaged or bundled for digital sale to others all over the world.
3) What is the best way for a small brick-and-mortar business to get in on Internet marketing action?
Get the ezine
Inevitably - and surely rightly - business men and women take their eye off the ball while they take their holiday break. The business community can at last be human again, spending time with family and friends. The turn of the year marks a universal celebration where we look back at what went before and look forward to the future. Just as inevitable, though, the whole cycle starts again and business cranks back into gear a few days into January.In early January many business people have one great big cloud over their heads. This cloud represents budgets. The cloud may be darker for some than for others. Many companies roll up their financial year at the calendar year end. Many others have April as their new financial year. If you are in the first category you may be in the process of spending your new budget, careful to ensure it is spent wisely and not all at once! If you are in the second category you will be in the final throws of
Yes, of course.
They should first attempt to get the email address of every single customer and prospect along with permission to send them a weekly or monthly email newsletter or alerts of special promotions that their clients may find valuable.
The next step is to make a simple web site so that your basic core contact information, hours, directions and product lines or rate cards can be found.
The third step may include a shopping cart that allows clients to buy from you online as well as offline. Even if your current clients don’t buy online right now, you may find that your expertise can be packaged or bundled for digital sale to others all over the world.
3) What is the best way for a small brick-and-mortar business to get in on Internet marketing action?
Get the ezine
The Federal Trade Commission has set forth an agenda to revamp the Franchise Rule. Actually not revamp and get rid of the unnecessary over regulation and over disclosure, but to re-define it and pile on more minutia. The Federal Trade Commission ought to re-consider all these potential rule changes and advise from attorneys in the industry because such comments and advise are self serving and do not help consumers. Attorney firms might hire Federal Trade Commission staff in the future and therefore many see vast amounts of abuse of power and conflict of interest. Basically you cannot trust them anymore; the regulators today who will be attorneys in private practice tomorrow in a constant revolving door, serving no free American.It should be noted all those Law Firms who commented in the rule making period and got their wishes; then correlate where Federal Trade Commission staff go to work in the future. Any Federal Trade Commission staff, a
The next step is to make a simple web site so that your basic core contact information, hours, directions and product lines or rate cards can be found.
The third step may include a shopping cart that allows clients to buy from you online as well as offline. Even if your current clients don’t buy online right now, you may find that your expertise can be packaged or bundled for digital sale to others all over the world.
3) What is the best way for a small brick-and-mortar business to get in on Internet marketing action?
Get the ezine
If you are interested in quiting your job, running your own business, or making better money while doing something you love... than you may be interested in benefits of owning your own Dog Daycare Center.Check this out:- 63% of U.S. households own a pet, which equates to 69.1 million homes - 45% of U.S. households own more than one pet - In 2005, Americans spent $36.3 Billion on pet expenditures.Did a little lightbulb just go off in your head? Read on...- 43.5 million U.S. households owned at least one dog - The total number of dogs owned as pets equaled 73.9 millionAdd to that the fact that:- In 2006 it is estimated that $2.7 Billion will be spent on pet services (grooming, boarding. Etc.) in the U.S - Total expenditures in the pet industry have basically doubled in the past 10 yearsThe important thing to note here is that we see
3) What is the best way for a small brick-and-mortar business to get in on Internet marketing action?
Get the ezine started and begin an email-based relationship with your prospects, business friends and clients. It all begins with email.
Concurrently with the ezine, I’d recommend starting a blog and beginning a market discussion with your audience. It’s not that difficult as one of the core tenets of blogging is that the blogger doesn’t need to know HTML to produce frequent updates to the blog.
4) Is article writing just for those folks with an Internet site or can businesses without a Web presence benefit?
While you can engage in article marketing without owning a website, it doesn’t make sense. How much are domains these days? $10? Web hosting accounts are $15-$20 per month and HTML web designers can be hired for $8-$15/hr in most places. If you’re not on the web, it’s only because you’ve chosen to not be on the web. I’d recommend skipping article marketing until after you’ve built a very simple web presence.
5) What do you think is the biggest mistake small business owners make when they try to go online, and what advice can you give to stop people from making that mistake?
Not updating their website frequently enough. Daily would be what I recommend and weekly at a very minimum. Email newsletters should be deliver
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/40893/iadvice-Allen-Taylor-Gets-the-Exclusive-Interview-With-Chris-Knight.html">Allen Taylor Gets the Exclusive Interview With Chris Knight</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/40893/iadvice-Allen-Taylor-Gets-the-Exclusive-Interview-With-Chris-Knight.html]Allen Taylor Gets the Exclusive Interview With Chris Knight[/url]
Related Articles:
Metal Injection Molding Produces Precise, Complex Components
Conflict At Work? The Power Of A Third-Party In Family Business Conflict
Bookmark it:
|