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Hub You - Marketing 102
You have no other option and you must move your goods by air. But the challenge is to find an air freight shipping service that will meet your deadlines and can deliver to all the major centers around th
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange,
How many sales teams suffer because their sales manager is not doing their job at the right "level"? Sales figures suffer, sales people suffer and the sales managers feel pressured and possibly even stres
If you already have a customer base, tell them (email, postal mail, phone calls, etc.).
If you want more customers, try co-marketing or cross-marketing.
Co-marketing is working together with another company to market your products. Generally co-marketed products have a "fit".
Cross-marketing is a type of co-marketing where the products are loosely related. The relationship can be a simple, "Now that you bought a hamburger, would you like fries with that?". Sometimes it'll take a bit of sleuthing to find out what your group has in common - A club affiliation? A love of art? Restaurant? A Hobby? A type of car?
Let's continue (from Marketing 101) our example of Janet, who makes earrings.
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange,
Every one has ambitions on what they want to be when they grow up. Did you dream of becoming a pilot? Maybe you wanted to be a professional baseball player? You may even have dreamed of becoming Miss Amer
Co-marketing is working together with another company to market your products. Generally co-marketed products have a "fit".
Cross-marketing is a type of co-marketing where the products are loosely related. The relationship can be a simple, "Now that you bought a hamburger, would you like fries with that?". Sometimes it'll take a bit of sleuthing to find out what your group has in common - A club affiliation? A love of art? Restaurant? A Hobby? A type of car?
Let's continue (from Marketing 101) our example of Janet, who makes earrings.
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange,
When I moved from a business where I was the responsible one, to where I was the accountable one.And it was a shock, I can tell you.I got myself offered a great promotion, as a result of som
Let's continue (from Marketing 101) our example of Janet, who makes earrings.
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange,
Last Christmas season, as I was walking into the executive office of one of my clients, I nearly tripped on a tub of popcorn. My near accident startled me, but when I saw over thirty tubs of popcorn scat
Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange,
I began as the founder and CEO of EMJ, a computer distributing company that grew from zero to over $350,000,000 in sales. I sold EMJ to SYNNEX, and became the CEO of SYNNEX Canada, a company that does ov
Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her earrings. With the display is her contact information (on flyers for people to take home). In exchange, Janet offers to display the studio's yoga brochures at her events (or on her website). [cross-marketing]
Both of these techniques require cooperation from other companies. When approaching others, highlight the mutual benefits. Later on, ensure follow-through. Proactively tell your co-marketing partners what you've done.
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