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    Employees - Treat Them the Way They Expect to be Treated
    When you have to deal with one of your team who's complaining to you, rather than allowing your negative programmes to take over, get your thinking part in gear and try to see the situation the way they see it. You don't necessarily have to agree with them but perhaps you can empathise with their point of vi
    re, offering your customers a fair va
    Does the Employee Make the Grade or Hit the Road?
    You have an employee that hasn't improved through discussions and finally decide an official probation period is necessary. Meeting with your employee to discuss probation is only the beginning. Now you both have work to do.Mark your calendar with every deadline you mentioned in the probation memo. Yo
    How can independent retailers compete with the big-box giants today? One phrase sums it up- Product is King. Selling products that are unique in nature, offering your customers a fair val
    Virtual Product Placement
    Recently some televised sports events have begun using a system that makes billboards in stadiums appear to have ads they don't really have. The process is something like a digital version of chrome key, but it's much more powerful. In the next few years this technology will become even more powerful, and al
    with the big-box giants today? One phrase sums it up- Product is King. Selling products that are unique in nature, offering your customers a fair va
    The House Cleaning Business Startup Manual - Part IV
    House cleaning alone might be limiting your business success. Eventually the market is too saturated if you have many competitors. Or there are just not enough customers with income high enough to spend parts of it on the luxury having someone else clean their house. So, what can you do to put your business
    rase sums it up- Product is King. Selling products that are unique in nature, offering your customers a fair va
    Sometimes I like To Be Teased
    Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curio
    lling products that are unique in nature, offering your customers a fair va
    Bringing Clients in the Door: How Professionals Can Encourage Business
    You’re a professional – either a doctor, or a dentist, or an artist. Maybe you’re an independent sales person who works on commission, or a speaker who must sell yourself. You might even be a B-C business whose product depends on a product or service you’ve developed.You’ve been trained well; you wen
    re, offering your customers a fair value for the prices you charge, and managing the inventory of these products so as to avoid costly end of season markdowns will do just the trick.

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