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Hub You - Differentiation Is the Key to Business Success
Sometimes when we're familiar with a particular process, industry, route, whatever, we assume that everyone shares that same insight. The is especially true in the technology industry, where "tekkies" assume everyone else embraces the cyber-world as much as they
A friend, who is a plumber, has found her degree of difference in small acts that always startle and delight her customers. Unlike h
One of the biggest business myths is that business ethics is an oxymoron. There are some that would say that business is a big competition, a competition where business people are competing for a limited prize – success, money, power – and thrive achieve it by any means possible, including advan
Just as the United States has enjoyed success through differentiation, your business will prosper when you distinguish yourself from the competition. In fact, it is the foundation upon which buzz is built.
When we started our marketing firm, we turned down the first business that wanted to hire us because neither the company nor its products were different enough from the competition to generate buzz. Without a degree of difference, it’s virtually impossible to get customers and the media excited.
A friend, who is a plumber, has found her degree of difference in small acts that always startle and delight her customers. Unlike he
There’s little doubt that successful people want to surround themselves with other successful people. And a book shows them that you are successful. It gives you prestige. You are now an author. It’s far easier to dismiss your self-claims in a salesletter than it is from a book. The fact that an
Just as the United States has enjoyed success through differentiation, your business will prosper when you distinguish yourself from the competition. In fact, it is the foundation upon which buzz is built.
When we started our marketing firm, we turned down the first business that wanted to hire us because neither the company nor its products were different enough from the competition to generate buzz. Without a degree of difference, it’s virtually impossible to get customers and the media excited.
A friend, who is a plumber, has found her degree of difference in small acts that always startle and delight her customers. Unlike h
In a special research project for a Business Marketing class, one student proposes using all the carwash wastewater runoff to be recycled and reused for other purposes around the carwash property. Now then the question of the day is this; Is Such a Water Conservation Concept for Carwashes Market
When we started our marketing firm, we turned down the first business that wanted to hire us because neither the company nor its products were different enough from the competition to generate buzz. Without a degree of difference, it’s virtually impossible to get customers and the media excited.
A friend, who is a plumber, has found her degree of difference in small acts that always startle and delight her customers. Unlike h
May 10, 2007 - Amidst the blatantly unfounded speculation and slander of those who have not investigated Passport to Wealth, there is no intention of fooling anyone about anything. That is the greatest strength of Passport to Wealth. The closer you hold it up to the light or even through the mic
A friend, who is a plumber, has found her degree of difference in small acts that always startle and delight her customers. Unlike h
Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired.Well, now we're going to have a thin
A friend, who is a plumber, has found her degree of difference in small acts that always startle and delight her customers. Unlike her competitors, she never charges for the minor parts such as washers, screws, and bolts that she uses in her plumbing repairs. However, when she prepares an invoice, she always shows the value for each part and includes the word ‘complimentary.’ Customers are delighted to get something for nothing and often remark that they’ve never seen a plumber give away parts.
When she completes a basic plumbing job, she gives the customer a bottle of Drano. Although it might eliminate some future routine work, my friend is happy because it guarantees customer loyalty and generates plenty of referrals for larger and more profitable jobs.
Another friend, who is a restaurant owner, also makes the little things co
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