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    The concept of Permission Marketing
    Permission marketing can be broadly defined as " Taking permission from potential consumers before sending them an advertisement about your product". By giving an option to a potential consumer, to agree to gain information about your product, the marketer has the advantage of using his resources to target only interested entities.Some excerpts from Seth Godin's views on permission marketing-The biggest problem with mass-market advertising, Godin says, is that it fights for people's attention by interr
    5 hours = $126.55 day/overhead charge.

    The materials and waste removal were quantities not known till the end of the job.

    I hope this is clearer for you.

    Kindest regards J

    What???? How many times did you need to reread that to understand it?

    Here are 7 ways this company failed to communicate effectively with their client:

    1) They failed to make it clear that they planned to 'charge up' the work as they incurred costs.

    2) At no time did th

    Maintenance Planning 101
    Making the Best of Your Time and ResourcesCongratulations! You’re the new maintenance manager of Megamonolith Corporation. Although you’re exited about the position, you realize you have your work cut out for you. Megamonolith recently bought out another company, and you’re assigned to the site. During your first six months, you conduct a facilities audit and discover that the prior maintenance program consisted only of breakdown repairs. (For information about facility audits, please refer to my white paper “The
    Have you ever queried a bill? Can you remember the bad feelings it created?

    Many business people fail to appreciate that the way they price, and the process of invoicing, is a marketing issue. Though the invoice comes down to a figure that is payable, those numbers are symbolic of value; those figures symbolize what your client expected to receive and if they are higher than what they expected to pay they will not be happy.

    A friend hired a landscape gardener to tidy her garden. When she asked for a quote she was led to believe the job was going to cost around $400. However, when she received the invoice it was closer to $700; here is the detailed description the company provided of the work for which they charged her:

    Landscaping works completed including: Full weed & trim gardens, removal ivy & trim back invasive creeper on back fence, cut back hydrangeas, deadwood & feed fruit trees, tidy miniature agapanthus, transplant agaves & miniature agapanthus is main garden, removed lavender, prepared soil for & installed client's own potted color, potted aloe vera, tidied spider plant & jade tree in pots, tidied pathway at letterbox, full fertilise all gardens, derris dusted cabbage trees, supply compost, fertilisers, derris dust, water retention crystals. Full load to tip. Day charge. Total hours 9.5.

    My friend had no issues with what the company said they did, her issue was with the unanticipated expense. When she queried why the invoice was $300 higher than her expectations, here is the reply she received.

    Dear L,

    We had a phone conversation regarding the expected $ for the day. As it was a charge up (not based on the original quote), I stated an hourly rate of $38.50, plus materials and rubbish removal and that we have a day charge of $150 for an 8 hour day, which is reduced if there is less time on site. Basically is equates to $150.00 divided by 8 hours = $18.75 per hour. Times this by the physical time on the job (not by the number of crew hours) i.e: 6.75 hours (9-3.45) including rubbish removal time. So $18.75 x 6.75 hours = $126.55 day/overhead charge.

    The materials and waste removal were quantities not known till the end of the job.

    I hope this is clearer for you.

    Kindest regards J

    What???? How many times did you need to reread that to understand it?

    Here are 7 ways this company failed to communicate effectively with their client:

    1) They failed to make it clear that they planned to 'charge up' the work as they incurred costs.

    2) At no time did th

    Getting Started With Print Advertising
    Why Is is Print Advertising Important?Marketing is one of the most important factors facing your business each day. When you think about it, marketing has a direct impact on every factor involved with your ultimate success or failure. With this in mind, it becomes obvious that a healthy advertising strategy is vital to the health of your business.Direct marketing offers many benefits that might not immediately seem obvious. Sure, direct marketing generates outstanding short-term results - but it also develo
    was led to believe the job was going to cost around $400. However, when she received the invoice it was closer to $700; here is the detailed description the company provided of the work for which they charged her:

    Landscaping works completed including: Full weed & trim gardens, removal ivy & trim back invasive creeper on back fence, cut back hydrangeas, deadwood & feed fruit trees, tidy miniature agapanthus, transplant agaves & miniature agapanthus is main garden, removed lavender, prepared soil for & installed client's own potted color, potted aloe vera, tidied spider plant & jade tree in pots, tidied pathway at letterbox, full fertilise all gardens, derris dusted cabbage trees, supply compost, fertilisers, derris dust, water retention crystals. Full load to tip. Day charge. Total hours 9.5.

    My friend had no issues with what the company said they did, her issue was with the unanticipated expense. When she queried why the invoice was $300 higher than her expectations, here is the reply she received.

    Dear L,

    We had a phone conversation regarding the expected $ for the day. As it was a charge up (not based on the original quote), I stated an hourly rate of $38.50, plus materials and rubbish removal and that we have a day charge of $150 for an 8 hour day, which is reduced if there is less time on site. Basically is equates to $150.00 divided by 8 hours = $18.75 per hour. Times this by the physical time on the job (not by the number of crew hours) i.e: 6.75 hours (9-3.45) including rubbish removal time. So $18.75 x 6.75 hours = $126.55 day/overhead charge.

    The materials and waste removal were quantities not known till the end of the job.

    I hope this is clearer for you.

    Kindest regards J

    What???? How many times did you need to reread that to understand it?

    Here are 7 ways this company failed to communicate effectively with their client:

    1) They failed to make it clear that they planned to 'charge up' the work as they incurred costs.

    2) At no time did th

    Worrying About What People Say About Your MLM Business?
    "Instead of worrying about what people say of you, why not spend time trying to accomplish something they will admire? " - Dale CarnegieHave you come to think the above quote is also applicable in network marketing?It is.Why not do what Dale Carnegie advised?I mean, something like:“Instead of worrying about what people (co-workers, family members, friends, etc.) may think about us, we just work hard and do something which will create admiration comments from all of them, and create
    ient's own potted color, potted aloe vera, tidied spider plant & jade tree in pots, tidied pathway at letterbox, full fertilise all gardens, derris dusted cabbage trees, supply compost, fertilisers, derris dust, water retention crystals. Full load to tip. Day charge. Total hours 9.5.

    My friend had no issues with what the company said they did, her issue was with the unanticipated expense. When she queried why the invoice was $300 higher than her expectations, here is the reply she received.

    Dear L,

    We had a phone conversation regarding the expected $ for the day. As it was a charge up (not based on the original quote), I stated an hourly rate of $38.50, plus materials and rubbish removal and that we have a day charge of $150 for an 8 hour day, which is reduced if there is less time on site. Basically is equates to $150.00 divided by 8 hours = $18.75 per hour. Times this by the physical time on the job (not by the number of crew hours) i.e: 6.75 hours (9-3.45) including rubbish removal time. So $18.75 x 6.75 hours = $126.55 day/overhead charge.

    The materials and waste removal were quantities not known till the end of the job.

    I hope this is clearer for you.

    Kindest regards J

    What???? How many times did you need to reread that to understand it?

    Here are 7 ways this company failed to communicate effectively with their client:

    1) They failed to make it clear that they planned to 'charge up' the work as they incurred costs.

    2) At no time did th

    Entrepreneurialism - The Power of a Decision
    I have heard it so many times from so many successful people, "I made the decision and that’s when everything changed". Then they go on to tell us how they made millions of dollars in business, their car never breaks down, their dog was healed from cancer, their pet rat survived a week in the sewer, and basically everything in their lives is perfect.Yet you sit there in your easy chair with nothing but debt, and a J-O-B that is one step below misery and torture. You can’t tell what went "wrong", or when it happene
    p>

    We had a phone conversation regarding the expected $ for the day. As it was a charge up (not based on the original quote), I stated an hourly rate of $38.50, plus materials and rubbish removal and that we have a day charge of $150 for an 8 hour day, which is reduced if there is less time on site. Basically is equates to $150.00 divided by 8 hours = $18.75 per hour. Times this by the physical time on the job (not by the number of crew hours) i.e: 6.75 hours (9-3.45) including rubbish removal time. So $18.75 x 6.75 hours = $126.55 day/overhead charge.

    The materials and waste removal were quantities not known till the end of the job.

    I hope this is clearer for you.

    Kindest regards J

    What???? How many times did you need to reread that to understand it?

    Here are 7 ways this company failed to communicate effectively with their client:

    1) They failed to make it clear that they planned to 'charge up' the work as they incurred costs.

    2) At no time did th

    The Conscious Choices We Make
    Getting up this morning ...I was struck by the importance of motivation and true drive to accomplish ones goals in life.All the successful people in the world can't just decide to kill their alarm clocks every morning.If they did, well then, we would all be in the alarm clock business my friends.But honestly, how do they do it then?There must indeed be a commonality in achieving great things; A similar path we all must walk if we intend to get to the places we intend to go.5 hours = $126.55 day/overhead charge.

    The materials and waste removal were quantities not known till the end of the job.

    I hope this is clearer for you.

    Kindest regards J

    What???? How many times did you need to reread that to understand it?

    Here are 7 ways this company failed to communicate effectively with their client:

    1) They failed to make it clear that they planned to 'charge up' the work as they incurred costs.

    2) At no time did they provide an estimate of how much these costs might be.

    3) In their reply they focused almost exclusively on their hourly rate (their issue) when their labor charges were not the main issue.

    4) Nor did they provide a relevant response -- in this instance the total hours billed for this job were 9.5, not 6.75 as explained in their email.

    5) The reply was needlessly complicated; befuddlement sends the signal they feel they have something to hide.

    6) Nor did they acknowledge the client's feelings. Yes, they provided a left-brain informative response which might be the official line their accountant has suggested they follow but at no time have they addressed the customer as a disappointed human being.

    7) Nor did they show any appreciation for the business. Even though she queried the invoice, my friend let it be known she would pay the full amount. Will my friend use this company again? No. Will she recommend them to someone else? No.

    Many people fail to appreciate that the way they price, and the process of invoicing, is a marketing issue. Invoicing is a process that starts from the moment you first meet the client. Your numbers tell a story and you need a congruent and SIMPLE explanation to accompany them. How much detail you provide on the invoice will depend on how well you have communicated with your client on previous occasions. Your invoices are about communication; be sure you communicate clearly so you gain a happy customer -- one that will recommend you to their friends and not write about you behind your back!

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