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Hub You - Answer the Phone and Increase Sales for Your Small Business - How to Inspire Confidence in Callers
4 Steps to Success In Life, Business, The Universe And Everything
Everyone wants to succeed in life. And no one starts a business of any sort, on-line or off-line, wanting to fail.Yet the sad fact is that 80% of offline and 97% of internet businesses will fail in the first year. 84% of internet businesses will never make any income at all.So what can you do to ensure your success?Luckily these four simple (never confuse simple with easy), tried and tested steps dramatically increases your chances.1. Set Out Your GoalsSuccess means something different to us all. A self-made businessman worth millions of dollars would be thought successful by most. But if that businessman only rarely sees his family, never gets to play golf and spe
ny or an airline. I'm talking about a Everyone wants to succeed in life. And no one starts a business of any sort, on-line or off-line, wanting to fail.Yet the sad fact is that 80% of offline and 97% of internet businesses will fail in the first year. 84% of internet businesses will never make any income at all.So what can you do to ensure your success?Luckily these four simple (never confuse simple with easy), tried and tested steps dramatically increases your chances.1. Set Out Your GoalsSuccess means something different to us all. A self-made businessman worth millions of dollars would be thought successful by most. But if that businessman only rarely sees his family, never gets to play golf and spe
Creating the Perfect Advertising Headline
My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money. But enough about me, this is about you and what you need to do to bring in that consumer.From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens.
When was the last time you called a local business and got a voicemail or automated attendant? I'm not talking about a mega corporation like the phone company or an airline. I'm talking about a lMy background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while saving money. But enough about me, this is about you and what you need to do to bring in that consumer.From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens.
Brand Building 101: Does Your Business Card Build Your Brand?
When we are at a networking event or meeting a client, it's almost guaranteed that we will exchange business cards. Very often, without realising it, we are assessing our colleague by their business card, and asking ourselves: Is the business card professionally designed Is the business card crumpled at the edges? How does the weight of the business card feel - substantive or flimsy? Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?I have collected thousands of business cards over my time in business and every time I am sub-consciously a
al business and got a voicemail or automated attendant? I'm not talking about a mega corporation like the phone company or an airline. I'm talking about a When we are at a networking event or meeting a client, it's almost guaranteed that we will exchange business cards. Very often, without realising it, we are assessing our colleague by their business card, and asking ourselves: Is the business card professionally designed Is the business card crumpled at the edges? How does the weight of the business card feel - substantive or flimsy? Does it look like the business card has been made on their PC - or worse still does it have a message at the bottom of the card to say where you too can access free cards?I have collected thousands of business cards over my time in business and every time I am sub-consciously a
Strategic Elements Needed To Produce Compelling Written Sales Communications
We all receive various forms of written sales communications each week. Some of these will cause us to totally ignore the piece, others will get a few seconds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.Strategic Element #2: Identification of your prospect’s frustration or
mated attendant? I'm not talking about a mega corporation like the phone company or an airline. I'm talking about a We all receive various forms of written sales communications each week. Some of these will cause us to totally ignore the piece, others will get a few seconds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications.Strategic Element #1: A powerful headline. This can make or break your sales because if it is not powerful and compelling, your prospect will turn away quickly.Strategic Element #2: Identification of your prospect’s frustration or
Title Proliferation
I have recently been doing quite a bit of work in the European Community and more particularly in the UK. One of the things that I've found interesting is that many of our European brethren are not familiar with the term "C-suite executive". As the yank from the colonies I've found myself attempting to rationally explain the phenomenon of “Title Proliferation” (which is comprised of "Title Escalation" and "Title Inflation") that we've experienced in the US over the last several years. After a few explanations and a little reflection, I thought this topic worthy of today's blog post (or blog venting session as the case may be).It wasn't that long ago that we only had a handful of C-suite positions
a mega corporation like the phone company or an airline. I'm talking about a I have recently been doing quite a bit of work in the European Community and more particularly in the UK. One of the things that I've found interesting is that many of our European brethren are not familiar with the term "C-suite executive". As the yank from the colonies I've found myself attempting to rationally explain the phenomenon of “Title Proliferation” (which is comprised of "Title Escalation" and "Title Inflation") that we've experienced in the US over the last several years. After a few explanations and a little reflection, I thought this topic worthy of today's blog post (or blog venting session as the case may be).It wasn't that long ago that we only had a handful of C-suite positions
Momentum and Branding
I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. But she was steady, consistent, reliable, very enthusiastic and totally focused and committed to reaching her goals. Some of the other “hare” salespeople tended to be highly skilled and polished, but they were often erratic and unfocused. They worked in fits and starts. They got side-tracked. The tortoise beat them every single month. The results I see a salesperson accomplishing are in direct proportion to
ny or an airline. I'm talking about a local business of small to medium size providing a service for which you had a legitimate need and sincere interest. Was it easy to get the information you d
I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. But she was steady, consistent, reliable, very enthusiastic and totally focused and committed to reaching her goals. Some of the other “hare” salespeople tended to be highly skilled and polished, but they were often erratic and unfocused. They worked in fits and starts. They got side-tracked. The tortoise beat them every single month. The results I see a salesperson accomplishing are in direct proportion to
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