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  • Hub You - Let Your Weaknesses Increase Your Sales

    Top 3 Fatal Sales Mistakes: What Not to Do to Succeed in Sales!
    Over the past few weeks, I've found myself on the receiving end of a series of particularly heinous sales techniques - all of which were aimed at getting through a gatekeeper to a decision maker, and all of which ended disastrously for the sales reps involved.I firmly believe that, to improve our skills and the relationships we have with our prospects and clients, it's just as important to know what not to do as it is to know
    adage "if it’s too good to be true, then it usually is" is a skepticism that has been planted in everyone’s mind for generations. Don't th
    Building a Better Client Base: Five Easy Steps
    So, it is that time. You are a working designer who has built a solid portfolio. You are as experienced generating concepts as you are comfortable sending them to print. You have carefully weighed your options and are finally ready to begin working for yourself. Congratulations! Now what do you do?Assuming you are equipped to handle the administrative functions of trekking out on your own (which is another article in itself),
    Imagine...you inquire about a product. The salesperson does everything right. Says the rights words, emphasis the benefits of the product -- everything right. And you hesitate but you do not know why. You just aren't "sure." And you respond, "I'll think about it." Then you talk with another salesperson that says the same things, uses the same languaging, and does everything else right, until towards the end. Then they get honest with you and tell you the weaknesses of the product. Then you buy.

    Works every time. Why? Because the old adage "if it’s too good to be true, then it usually is" is a skepticism that has been planted in everyone’s mind for generations. Don't thi

    Give Up the Need to Sell
    Most business people will tell you that selling is not their favorite activity. Let’s explore a way to look at the process of sales a bit more favorably.Whether we like it or not---“we’re all in sales”. Most of us have an internal dialogue about both selling and closing that is less than positive. Most of us approach the sales portion of our business hoping we’re not “coming off like a salesman”.Most of us hate to be so
    -- everything right. And you hesitate but you do not know why. You just aren't "sure." And you respond, "I'll think about it." Then you talk with another salesperson that says the same things, uses the same languaging, and does everything else right, until towards the end. Then they get honest with you and tell you the weaknesses of the product. Then you buy.

    Works every time. Why? Because the old adage "if it’s too good to be true, then it usually is" is a skepticism that has been planted in everyone’s mind for generations. Don't th

    IT Marketing: Using Speaking Engagements
    Speaking at business organizations is another great form of IT marketing. In this article, you'll learn how speaking can help you connect with your potential customers.Speak at Other Groups' MeetingsThe great part of speaking at other people's meeting is you have a captive audience there. They're already going to the chamber of commerce breakfast. They're already going to the Rotary meeting. Someone else is convincing t
    talk with another salesperson that says the same things, uses the same languaging, and does everything else right, until towards the end. Then they get honest with you and tell you the weaknesses of the product. Then you buy.

    Works every time. Why? Because the old adage "if it’s too good to be true, then it usually is" is a skepticism that has been planted in everyone’s mind for generations. Don't th

    Digital Signage - Cutting Out the Cacophony
    This article could just as easily have been entitled "Everybody's talkin' at me, I don't hear a word they're sayin'," but that was already taken. So I'll stick with "Cutting Out the Cacophony."As digital signage technology enters its next phase as a hybrid, interactive medium combining the power of linear content with branching interactive functionality, volume is likely to rise, literally. Hybrid systems increasingly will fin
    Then they get honest with you and tell you the weaknesses of the product. Then you buy.

    Works every time. Why? Because the old adage "if it’s too good to be true, then it usually is" is a skepticism that has been planted in everyone’s mind for generations. Don't th

    Unemployment: Are You Next?
    When recent college students were asked what “professional opportunities were available for them after graduation”, 84% believed their chances were “very good or better”. However, as many of these students will soon discover, the reality of reaching their employment goal is “grim at best”.How white-collar employment ended up in this situation is no mystery. American employment, years ago, was booming. “Made in the USA” and
    adage "if it’s too good to be true, then it usually is" is a skepticism that has been planted in everyone’s mind for generations. Don't think you're kidding the prospects they know the weaknesses. Be up front, let the honesty out, it is a quality people are looking for today. They are tired of being scammed. Yes. Honesty does sell!

    Let’s continue on how you can use this to your marketing advantage.

    First, write down all the weaknesses of the product or service. Ask others for help with this. It is easy for people to find the weakness first, so do not hide it. If you offer a service, look for those weaknesses as well.

    Second, is to show those weaknesses in you

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