Tags |
|
|
Links |
|
|
Hub You - How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale!
I had an opinion last week. It was a brave opinion; one that I was fiercely proud of, one that fought for higher standards and our best interest, the kind that many secretly agreed with. That was the problem with it.The opinion that others secretly agree with is deadly. When it comes to supporting you, standing behind you, joining forces with you, there may be no one there. You may find that you are a Minority of One. They may whisper their agreement to you, but refuse to state it within earshot of another.Shortly after stating my
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t re
Online businesses do best with online marketing. Online opportunity and online work is, at the moment, at its zenith. Online communities help me connect Defining Collaboration Communities and Collaboration Web 2. Perhaps a better way of stating the issue is: What should you do to make online work successful in your work area. Most people manage by deadlines, and making decisions based on the online input keeps it real. People need to know what they are expected to do when they come to the online work area.Creative Commons licenses a
I went to Best Buy today to get a few CDs and walked out with a new subscription to Sports Illustrated. Immediately confused, I asked myself how’d that happen? As I went through the steps that brought to that point in time, I realized I was sold on the subscription before I ever had a chance to even think about saying no. Wow! What if and I had this power? My home business would be booming to say the least. So, let me go through exactly what happened and then I’ll pull a few key points out for you.
I browsed the CD section of Best Buy for about 30 minutes and then after making my final music selections I headed to the checkout counter. I was greeted by a friendly checkout clerk who rung up my three CDs to a total cost of $43. As she was ringing me up she said “How would you like a free Subscription to Sports Illustrated or Entertainment Magazine?” Before I could answer she continued by telling me that she had already taken advantage of the offer herself and had received eight free issues of Entertainment Magazine. She continued by telling me exactly how I could unsubscribe at anytime and still get eight free issues of whichever magazine I choose. Then, even before she finished speaking, an adjacent check out clerk chimed in and said how great of a deal he thought it was and how much he enjoyed his free subscription.
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t rea
Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?According to Cap Ventures’ 2003 study of personalization, more than 69% of consumers prefer highly personalized direct mail offers over non-personalized offers.Smart direct mail marketers personalize their mailings because personalization works. Personalization boosts response rates, sometimes by double digits. And it boosts orders. Personalization works because it tells your clients that
I browsed the CD section of Best Buy for about 30 minutes and then after making my final music selections I headed to the checkout counter. I was greeted by a friendly checkout clerk who rung up my three CDs to a total cost of $43. As she was ringing me up she said “How would you like a free Subscription to Sports Illustrated or Entertainment Magazine?” Before I could answer she continued by telling me that she had already taken advantage of the offer herself and had received eight free issues of Entertainment Magazine. She continued by telling me exactly how I could unsubscribe at anytime and still get eight free issues of whichever magazine I choose. Then, even before she finished speaking, an adjacent check out clerk chimed in and said how great of a deal he thought it was and how much he enjoyed his free subscription.
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t re
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success."I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additi
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t re
There are a lot of ways to raise fund. There's the car washing thing where you can ask people to let their cars be washed for a cause. And there's the garage or bake sale that is a good way to both raise some funds and dispose of unnecessary stuff from your closets or storage rooms.And then there's the card. A variety of cards can be used as a vehicle to raise some money. You'll find that discount cards and the scratch cards have high success rates of raising some funds when conducted properly. Using cards is an easy and fast way to rais
Then the magic happened! No sooner did I turn my head back to the first sales clerk than did she ask me which subscription I wanted. Without thinking, I said Sports Illustrated. She replied, “that’s what the guys always choose”. She rung me up and I was out the door before I had a chance to think about what had just happened.
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t re
Cubicle wall coat hooks are necessary accessories for cubicle walls. They are ideal in areas with minimum floor space and good on cubicle walls that are remodeled and altered. The basic function of coat hooks is to keep coats neat and tidy when you are not wearing them. It helps to keep office and work places neat and clean.Cubicle wall coat hooks are generally made of durable plastic or perforated metals. It comes with one or two hooks in a single piece. There are three hooks, in some cases. The hooks are mounted column wise for more nu
How great is that?
She probably made a commission and I never even saw it coming.
-----------------------------------------------------
Ok… So, what made this whole process work so well?
First: The Element of surprise…
I had no idea what hit me.
Second: A free trial offer…
She offered me something that was very low risk to me. I didn’t really want a subscription to Sports Illustrated, but hey it was FREE so why not?
Third: Smooth transition into her testimonial…
Once she said that the subscription was something that she personally took advantage of herself I let guard went down. From that point on, I wasn’t being sold on something I didn’t want, but instead I was just getting a friendly recommendation.
Fourth: Smooth transition into how easy it was to back out at anytime…
At this point, not only was I just getting a friendly recommendation, but she told me how easy it would be to back out of the deal at any time. Not only that, but I was given explicit directions as to how to end my subscription. Hey, if I didn’t want the subscription I now felt even less pressure because I knew exactly how to end it.
Fifth: Additional Testimonials…
Bang… Before I had a chance to think about whether or not I want a free subscription to Sports Illustrated bad enough to go through the future hassle of canceling it I’m hit with another testimonial about how great of an offer this deal really is from ANOTHER person that’s taken advantage of it. So, now I start to feel a little like I’m the one left out. Everyone else is doing it… why not me?
Sixth: The Close!
I loved the close! It was so sneaky. She never asked me whether or not I wanted a subscription, she just asked if I wanted Sports Illustrated or Entertainment Magazine. I NEVER had the option to think about whether or not I wanted the subscription or not. She simply ASSUMED the sale and at that point just asked me what subscription I wanted. She never gave me a chance to tell her NO!
---------
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/40228/iadvice-How-a-Best-Buy-Sales-Clerk-Taught-Me-the-Simple-6-Step-Formula-to-Close-ANY-Sale.html">How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale!</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/40228/iadvice-How-a-Best-Buy-Sales-Clerk-Taught-Me-the-Simple-6-Step-Formula-to-Close-ANY-Sale.html]How a Best Buy Sales Clerk Taught Me the Simple 6 Step Formula to Close ANY Sale![/url]
Related Articles:
Should You Take One of Their Free Customer Reward Cards?
If Everyone Thinks They Give Good Service, Why Do We As Customers Think It's Poor!
Bookmark it:
|