Hub You - Business

Creating the Perfect Advertising Headline
My background begins with a degree in advertising, running my own ad agency, followed by 25 years as an advertising consultant for the Yellow Pages. During those 35 years, I believe that I’ve learned a thing or two or three about what makes a successful ad campaign. I even wrote a book about my directory experiences and how to make more effective Yellow Page ads while savi

nd talk."

I remembered this incident several years later, when I greeted a neighbor in our local c

How to choose a managed wide area network provider?
One of the easy things to do when discussing the products and services available on the market is to wax lyrical about the way the market is going, the best solutions that you can buy and the most cost effective results you can achieve. And in an extremely dynamic industry, such as IT, there is plenty to talk about. We all know that there are constantly evolving solutions

Many years ago, I was the one starting a small business. I ran a part-time resume service out of my New York apartment. One client showed up on time for her first appointment, nervously clutching her notes.

"Can we just talk for awhile?" she asked.

"No," I said firmly, amazing myself. "If you want me to work on your resume, there will be a charge. You can decide not to hire me. But we can't just sit and talk."

I remembered this incident several years later, when I greeted a neighbor in our local c

Business Publicity/P.R. Success - And How It Can Benefit You Too
The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.”Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of the hand. The woman had come across a m

York apartment. One client showed up on time for her first appointment, nervously clutching her notes.

"Can we just talk for awhile?" she asked.

"No," I said firmly, amazing myself. "If you want me to work on your resume, there will be a charge. You can decide not to hire me. But we can't just sit and talk."

I remembered this incident several years later, when I greeted a neighbor in our local c

How to Squeeze More Profit Out of Your Customers!
Ask any small business owner to come up with ideas on how to market their business and they will say adverts, brochures, leaflets, direct mail etc. Whilst all these are great ways of promoting your business they all cost money! What if I could show you a better and more effective way of marketing your business? In this article I am going to share with you some key strategi

"Can we just talk for awhile?" she asked.

"No," I said firmly, amazing myself. "If you want me to work on your resume, there will be a charge. You can decide not to hire me. But we can't just sit and talk."

I remembered this incident several years later, when I greeted a neighbor in our local c

What Does It Take To Become A CPA?
Although becoming a CPA is not a cakewalk, it pays to know what it really takes to become a CPA.College Education and Training in the Formative YearsThe way to the big job always takes years of preparation. A bachelors degree from your university or college in accounting or any related line of expertise is the first step. Using the job demands of entry-level

e to work on your resume, there will be a charge. You can decide not to hire me. But we can't just sit and talk."

I remembered this incident several years later, when I greeted a neighbor in our local c

Branding Counts, Both for Profit-Making Corporations and Non-Profits
While for-profit corporations and non-profit charities have their obvious differences, they have at least two things in common: They need to take in money in order to survive, and they need to connect with the individuals or organizations that need their products or services.With the for-profit company, the money comes from the customer; non-profits, on the other ha

nd talk."

I remembered this incident several years later, when I greeted a neighbor in our local coffee shop.

"I've got a friend visiting," she said. "He's thinking of starting a business and he wants to talk to you. You do business coaching, don't you? We'll see you tomorrow when you walk the dog,"

"I'd be happy to talk to him for a few minutes," I said, "but if he wants to work with me, I'll have to charge. This is what I do for a living."

Customers are rarely evil people who want to steal

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This is an exciting time to pursue a career in network marketing. All of your dreams can be realized with commitment and perseverance. Choose wisely.

Attending a trade show can seem like Christmas - all those wonderful booths and exhibitors giving away free goodies. Attendees flit from booth to booth and pass on hints of who's giving away the good loot. In all the hustle, bustle and excitement, it's easy to be overlooked by the crowd in favor of a flashier, cooler or louder exhibitor. How do you get potential customers to stop by your booth - and stay long enough to become a customer?

One of the biggest mistakes most presenters make is in not considering or respecting their audience when preparing their talks. Showing respect means not boring them to tears with a data dump of information which is meaningless to them.

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Hub You - Customers Want You to Ask for the Money

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