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You are here: Home > Business > Sales Training > A Sale in 30 Seconds? It's all in the Greeting |
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Hub You - A Sale in 30 Seconds? It's all in the Greeting
Employee Disengagement - The Lights Are On But Nobody's Home rtable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question.The world of business is changing dramatically. There was a time in corporate America when employees were closely connected with their employers – when they had a sense of corporate loyalty. This is seldom true today. The reason? The old psychological contract between employer and employee has been broken.There were reasons for breaking the psychological contract - heavy competition, cost pressures, having to do more with less - all of these have impacted most corporate cultures resulting in staff re Listen When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them. Listening to t High Expectations Lead to Great Results It has been said that a customer makes a decision to buy within the first 30 seconds of their experience at a retail store. That means that as a salesperson, you must create an environment that is comfortable for your customer and conducive to making a sale, all within 30 seconds of their arrival.The expectations we create for others often become reality. This can have interesting effects when applied out in the real world. Expectations have changed the lives and persuaded the behavior of other individuals.Under the umbrella of expectations, teachers can be the greatest asset or the greatest negative influence in a child's life. We know what happens when a teacher labels a student a "troublemaker" because it creates certain expectations for the student's actions. We have seen the labels "slow lea Sound impossible? It’s easier than it seems. As a salesperson, you have 100% control over the experience that customers have in your store because it is your home turf. You have the advantage of knowing your store and products inside and out and using that knowledge to prepare yourself for your customer’s arrival. Establishing a comfortable and engaging environment for your customer is also easy because it does not require any special training or skills. It means being aware of your customer and having an understanding of their importance to your job and your company. You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them. Greet your customer Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful. In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed. If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions. Establish yourself as their resource Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide. Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question. Listen When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them. Listening to th The Generalist vs The Specialists and engaging environment for your customer is also easy because it does not require any special training or skills. It means being aware of your customer and having an understanding of their importance to your job and your company.Once upon a time there were three businesses. They sold the same types of products in the same geographic area. But there were big differences in the way they presented themselves to their prospects.One positioned himself as the “high price / high quality / high personal service” vendor. His company became known as the expert in the selected market niche of satisfying customers who liked feeling extra-special and were willing to pay for it. He dominated that portion of the marketplace while repelling You can engage your customer immediately by simply interacting with them in a way that shows that you care about their needs and have the knowledge to help them. Greet your customer Meeting and greeting your customer from the moment they walk into your store sets the tone for the rest of their shopping experience. By acknowledging their presence, they will feel important and will see that you are friendly and helpful. In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed. If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions. Establish yourself as their resource Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide. Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question. Listen When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them. Listening to t Increase Your Sales 300% with Public Relations iendly and helpful.Many small business owners with whom I talk simply don’t see the need for public relations – much less the need to hire an agency to represent them. I often hear small business owners say "I don’t need you, I write my own press releases!" That’s great, but if you consider "public relations" to just be writing a press release then you are probably missing 90% of the value.The fact is, almost any small business can receive a positive return on investment if they manage their expectations and budget accordi In retail, the absolute worst thing you can do is make a customer wait for service or wander aimlessly around your store to search what they came in to find. They may have driven over 15 minutes to get to your store just to find one item. When they get there, they expect to find exactly what they are looking for and expect that you will help them find it. Without your help they may become frustrated and lost, and may leave empty-handed. If, for some reason, it is necessary that the customer wait, do not let them feel neglected. Make them comfortable and let them know you will assist them as soon as you can, or give them an alternative resource for their questions. Establish yourself as their resource Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide. Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question. Listen When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them. Listening to t Niche Networking Wins Good Clients an alternative resource for their questions.Probably the greatest single lesson I have learned in some forty years in business is to focus my marketing efforts on good clients.When I think about networking I focus on niche markets. For my Business Coaching business I focus on Blue Chip companies. The reasons for this are simple. They are good clients because: 1. They have a lot of people who will probably benefit from my coaching. 2. They are accustomed to paying the high level of fees that I charge. 3. Generally speaking they pay their accounts o Establish yourself as their resource Immediately following your initial greeting you need to establish yourself as the customer’s resource. Your customer needs to know that you are the index of your store and that their experience will be efficient and pleasant with you as their guide. Even if the customer is not ready for your help at the present time, it is important that you let them know you are available for questions and assistance when they are ready. If your customer feels like you are crowding them, they will likely want a few minutes to ‘look around’ before they feel comfortable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question. Listen When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them. Listening to t Time-Wasting Problems - One Question to Move You Forward rtable enough to allow you to help them. Either way, establishing this contact immediately will let them know where to go when they do have a question.In any organisation, progress is frequently impaired by the time taken up to resolve problems that occur again and again - usually with people's performance (or not!). At a macro level, there could just seem to be 'lots of problems', which is a symptom in itself. On a micro level, managers are often frustrated by the amount of time they spend fire-fighting, whilst the more creative work of planning, developing people, marketing and more are left way behind.There just isn't time. Listen When the customer is ready for your assistance, you must be ready to listen. Listening means discovering the meaning behind their words and the questions they ask. Too often in retail, salespeople try to find a quick solution, and dive into a speech about the first product a customer mentions. Take the time to allow the customer to reveal their unique needs and desires. Then you will be able to match them with a specific product that is perfect for them. Listening to the customer will make them feel comfortable talking with you and ultimately, buying from you. They will feel understood and appreciated from your personalized service, and they will remember the experience. It is amazing how simple these initial steps are when you understand their importance. They are easy to implement and so effective in creating a pleasant and welcoming environment for your customer as soon as they arrive. So the next time a customer comes in, pay attention to how they are treated within the first 30 seconds. Watch how others greet them and take a hard look at how you typically greet them. Come up with a few ways to improve your greeting and put them into action. After all, if a sale is determined by the customer’s first impression, don’t you want to make sure it is a good one?
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