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Hub You - To Confirm or Not to Confirm?
What is a "White Paper"?A “white paper” is just one of many types of viral marketing mechanisms that you can use in your business to qualify and attract streams of clients, whether you’re awake or asleep, at work or on holiday. This is truly the “sales person who never sleeps”!And the best part is, even if you have to pay someone to research and do it for you, it’s the cheapest, most effective advertising you could possibly do! In many cases, with a little help from your fellow business people, you can create your own very simple but effective white paper. Definitive report or guide
Acting is one of the most rewarding and exciting things a person can do. A good actor can become anything he or she wants to be. Did you ever think about what it would be like being president of the United States of America or a homeless person begging for spare change? You can have the experience of being both, and still go home to your normal life. What other kind of career can offer that?There is nothing that compares to the feeling of being on stage, or the butterflies in your stomach right before you walk out. It's an amazing feeling knowing that you are going to bring entertainment to a large group of people. For however long you are on stage, you are
Or…
Do you not confirm, believing that it gives your prospect an “out?”
Far too many coaching clients, workshop participants and readers have said to me, “If I confirm the appointment it gives them a chance to get out of it.” Let’s examine this statement and the beliefs that go with it.
The above statement implies that the scheduled appointment is something that, given a choice, your prospect would avoid. This must mean, therefore, that you somehow tricked or manipulated your prospect into agreeing to the appointment in the first place. Now on reflection, your prospect could only want to bolt.
If you had to trick your prospect to schedule the meeting, the meeting itself must not have any real value. It logically follows then, that the agenda for the meeting, your products or s
Simon sauntered. It was rare that he had the chance to take a lunchtime walk beside the city’s river. He wasn’t going to waste this one. And in any case, he desperately needed some space. Oblivious of the grey skies, the grey path and the rush of other grey suits weaving their way around him, he wrapped himself in his thoughts.It was the music which caused Simon to stop. A busker was playing his harmonica with an energy that even the most distracted mind couldn’t avoid.The musician was playing fast and loud, notes spilling from his instrument with the enthusiasm of a happy child. Combining complex riffs into a frenzied melody, his sound was a splash of co
The above statement implies that the scheduled appointment is something that, given a choice, your prospect would avoid. This must mean, therefore, that you somehow tricked or manipulated your prospect into agreeing to the appointment in the first place. Now on reflection, your prospect could only want to bolt.
If you had to trick your prospect to schedule the meeting, the meeting itself must not have any real value. It logically follows then, that the agenda for the meeting, your products or
Let’s discuss several factors that reveal the reasons, motivations of the firms’ growth. The article grew to be more philosophical than managerial.Growth is generally achieved by small firms by making more of its existing products, or by developing more products. Hence, a common obstacle that many small firms face is that they do not have the finance to expand through invention, or developing a new product. Finance is necessary to pay researchers or inventors, to pay for materials and then once the product has been developed, to market it. Another way of achieving growth is being merging with another firm, which is known as external growth. A merger is where two
The above statement implies that the scheduled appointment is something that, given a choice, your prospect would avoid. This must mean, therefore, that you somehow tricked or manipulated your prospect into agreeing to the appointment in the first place. Now on reflection, your prospect could only want to bolt.
If you had to trick your prospect to schedule the meeting, the meeting itself must not have any real value. It logically follows then, that the agenda for the meeting, your products or
Innovative ways to use business cards. You hand them out to people when you meet, or when someone needs your website, address, or phone number. You give them to friends and family, both for themselves and to pass on to others. There are probably a few ways to use cards that you have never thought of though. Here is a short list to get you started:• Have your card designed as a Rolodex card. This is brilliant, your card will stay in their file for a long, long time. When they flip through, they’ll see your card, even if they don’t need your services right now.• Place it in the box, bag or whatever it is you put your product in before delivery•
If you had to trick your prospect to schedule the meeting, the meeting itself must not have any real value. It logically follows then, that the agenda for the meeting, your products or
Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap.Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas. The meetings were held at the Dallas Convention Center and the hotel we stayed at was the Hyatt Regency at Reunion.The first night I had dinner at the Centennial Caf? Restaurant on the second floor of the hotel. The food was good and the service, I mean the server, was outstanding.It was a slow night and Abdul was covering one half of the tables in the restaurant. Here are some of my observations:1
Well, that’s demoralizing!
If, however, you truly believe that your product or service has value, if you have done your homework, targeted your market and are calling on qualified prospects then there is no reason that a prospect should want to avoid meeting with you. It is time to change some of your beliefs about the meeting. If a prospect schedules an appointment with you, that means they are interested in talking about what you have to offer!
And here’s another thought: Do you really want to spend your time racing around your territory to meetings with prospects who don’t show?
I’ve had some sales professionals tell me that when
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