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    n able to help a lot clients, but I may or may not be able to help you.”

    And they like this?

    “Well, yes; a lot of them do, and I go on to say

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    I have a Chicago based client that has taken a sales training course that encourages the use of negativity, and he absolutely, unconditionally, and irretrievably has fallen in love with it.

    I asked him for some details, and he recited the overall philosophy of the course, I’m sure, just as he had been indoctrinated to do:

    “The idea,” he said, “is that most sales gurus suggest using a positive mental attitude, acting and sounding positive, and this just seems too-good-to-be-true to today’s buyers!”

    So, how does this translate into techniques?

    “I might call a prospect and say I’ve been able to help a lot clients, but I may or may not be able to help you.”

    And they like this?

    “Well, yes; a lot of them do, and I go on to say

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    rievably has fallen in love with it.

    I asked him for some details, and he recited the overall philosophy of the course, I’m sure, just as he had been indoctrinated to do:

    “The idea,” he said, “is that most sales gurus suggest using a positive mental attitude, acting and sounding positive, and this just seems too-good-to-be-true to today’s buyers!”

    So, how does this translate into techniques?

    “I might call a prospect and say I’ve been able to help a lot clients, but I may or may not be able to help you.”

    And they like this?

    “Well, yes; a lot of them do, and I go on to say

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    en indoctrinated to do:

    “The idea,” he said, “is that most sales gurus suggest using a positive mental attitude, acting and sounding positive, and this just seems too-good-to-be-true to today’s buyers!”

    So, how does this translate into techniques?

    “I might call a prospect and say I’ve been able to help a lot clients, but I may or may not be able to help you.”

    And they like this?

    “Well, yes; a lot of them do, and I go on to say

    Marketing to Real Estate Agents and Establishing Loyalty
    All the mortgage marketing experts say the same thing - establish a relationship with a real estate agent and watch the business roll in. But these experts miss an important part of the m
    his just seems too-good-to-be-true to today’s buyers!”

    So, how does this translate into techniques?

    “I might call a prospect and say I’ve been able to help a lot clients, but I may or may not be able to help you.”

    And they like this?

    “Well, yes; a lot of them do, and I go on to say

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    n able to help a lot clients, but I may or may not be able to help you.”

    And they like this?

    “Well, yes; a lot of them do, and I go on to say I might be able to save them about five grand over the next twelve months, but that may not be enough of a savings to interest them.”

    How do they respond?

    “They say, no, that’s real money; maybe we should talk!”

    And he adds clients this way.

    I don’t doubt that this approach works a certain amount of the time.

    Let’s say it works 50% of the time, and a more positive approach works 50% of the time.

    Then, you can choose, and come out the same place, right?

    Not really. As I see it, the only drawback would be that you are spending 100% of your time sounding negative, put

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