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Hub You - Not Enough Fresh Sales Leads? Marketing is the New Sales
The process of seeking feedback is one surefire way to launch you from interview failure to job interview success. It is through feedback that you learn to see yourself as job interviewers do. Only when you see yourself as job interviewers do will you have the special insight to make the necessary changes to hear those famous words ‘your hired.’Here are four ways to see what job interviewers see:Study yourself on videotapeThe Navy has
Understand YOU are your own marketing department. Accept it and take action.
Just like the decline (if not extinction) of personal assistants, sales administrative assistants and secretaries to support sales teams or individuals, there is less marketing support too. You type your own sales letters and other correspondence and keep your own schedule. Is the Family Dysfunctional, the Business Dysfunctional, or Both?
Many small businesses are family owned and operated. They may be owned by parents and children, spouses, siblings, and extended families. Some family enterprises work well; others are disasters. Every family and every business has interpersonal dynamics. In a family business those dynamics intertwine so it is difficult, if not impossible to separate them. For example, imagine a husband and wife who own a business together. They have a disagreement at
If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It’s amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales.
Don’t get me wrong, I’m on your side. Often, in a typical, let’s say “traditional” organization, there is disconnection between marketing and the sales organization. There is a lack of communication, team work and common goals. Sad but true.
Often, the larger the company, the less marketing serves the individual sales professional. In corporations, it seems the norm for marketing is to concentrate on selling “the brand” and not products and services. Corporate marketing sells ‘the logo’ to trigger trust and positive emotions when people see it. Not all, but most, traditional marketing leans on advertising which fails to work directly for you in attracting new prospects and leads.
In small to medium-sized companies, there is usually a very small marketing team or a single very, over-worked marketeer. Worst, as a business owner or independent professional, you don’t have a budget and you do everything! Again, marketing is absent or not good enough to generate enough new opportunities.
The most important and singular point I’m making is that you must recognize and deal with “what is,” to improve your situation.
Recently, I turned 40 years old. A friend said to me, “Don’t worry, 40 is the new 30.” If you want to improve sales and your commission, guess what? “Marketing is the new Sales!”
Understand YOU are your own marketing department. Accept it and take action.
Just like the decline (if not extinction) of personal assistants, sales administrative assistants and secretaries to support sales teams or individuals, there is less marketing support too. You type your own sales letters and other correspondence and keep your own schedule. Creating Competitive Edge through Continuous Innovation
Organizations around the world have claimed that they are ‘innovative’ businesses as they are creative (Papers4you.com, 2006). However to gain a competitive edge, it is imperative to realize that innovation always implies one step ahead of creativity where later is only an essential component of innovation. Creativity is merely an ability to combine ideas in a unique way or to associate ideas in uncommon manner , however innovation on the other hand is theften, in a typical, let’s say “traditional” organization, there is disconnection between marketing and the sales organization. There is a lack of communication, team work and common goals. Sad but true.
Often, the larger the company, the less marketing serves the individual sales professional. In corporations, it seems the norm for marketing is to concentrate on selling “the brand” and not products and services. Corporate marketing sells ‘the logo’ to trigger trust and positive emotions when people see it. Not all, but most, traditional marketing leans on advertising which fails to work directly for you in attracting new prospects and leads.
In small to medium-sized companies, there is usually a very small marketing team or a single very, over-worked marketeer. Worst, as a business owner or independent professional, you don’t have a budget and you do everything! Again, marketing is absent or not good enough to generate enough new opportunities.
The most important and singular point I’m making is that you must recognize and deal with “what is,” to improve your situation.
Recently, I turned 40 years old. A friend said to me, “Don’t worry, 40 is the new 30.” If you want to improve sales and your commission, guess what? “Marketing is the new Sales!”
Understand YOU are your own marketing department. Accept it and take action.
Just like the decline (if not extinction) of personal assistants, sales administrative assistants and secretaries to support sales teams or individuals, there is less marketing support too. You type your own sales letters and other correspondence and keep your own schedule. The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our daily work. Address these needs and you begin to improve your brand. Here is my agenda for building your brarvices. Corporate marketing sells ‘the logo’ to trigger trust and positive emotions when people see it. Not all, but most, traditional marketing leans on advertising which fails to work directly for you in attracting new prospects and leads.
In small to medium-sized companies, there is usually a very small marketing team or a single very, over-worked marketeer. Worst, as a business owner or independent professional, you don’t have a budget and you do everything! Again, marketing is absent or not good enough to generate enough new opportunities.
The most important and singular point I’m making is that you must recognize and deal with “what is,” to improve your situation.
Recently, I turned 40 years old. A friend said to me, “Don’t worry, 40 is the new 30.” If you want to improve sales and your commission, guess what? “Marketing is the new Sales!”
Understand YOU are your own marketing department. Accept it and take action.
Just like the decline (if not extinction) of personal assistants, sales administrative assistants and secretaries to support sales teams or individuals, there is less marketing support too. You type your own sales letters and other correspondence and keep your own schedule. Innovation Management - how will we make the go or kill decisions?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good iderofessional, you don’t have a budget and you do everything! Again, marketing is absent or not good enough to generate enough new opportunities.
The most important and singular point I’m making is that you must recognize and deal with “what is,” to improve your situation.
Recently, I turned 40 years old. A friend said to me, “Don’t worry, 40 is the new 30.” If you want to improve sales and your commission, guess what? “Marketing is the new Sales!”
Understand YOU are your own marketing department. Accept it and take action.
Just like the decline (if not extinction) of personal assistants, sales administrative assistants and secretaries to support sales teams or individuals, there is less marketing support too. You type your own sales letters and other correspondence and keep your own schedule. How To Conduct On-Line Due Diligence Before Entering Into Business Relationships
Do you enter into business relationships, acquisitions, property investments, partnerships, or enter into a transaction without first verifying a companies identity, associates and affiliations?Most people do and your not alone. However most entrepreneurs still enter into business relationships with curiosity and unanswered questions they may have regarding a company or associate of a particular company. Wouldn’t it be beneficial to you and or your sion, guess what? “Marketing is the new Sales!”
Understand YOU are your own marketing department. Accept it and take action.
Just like the decline (if not extinction) of personal assistants, sales administrative assistants and secretaries to support sales teams or individuals, there is less marketing support too. You type your own sales letters and other correspondence and keep your own schedule.
Today, you need to work on your own public awareness, lead generation and sales support materials and communications. With tighter budgets, less staff and more responsibility, it’s up to you.
Any way you look at it, as a sales professional you must take charge. Sales superstars and expert managers know this. They devise a strategy and implement their own marketing systems, in addition to the brand-like corporate, marketing efforts. Marketing is continual communication to influence someone to take an action. Marketing departments do it through various means and on a mass scale, via print and media advertising and public relations. Single, sales people can market effectively through personal contact and working in the field. You can source new deals and increase lead generation within your existing sales process without as much pain or work as you think.
If you don’t accept that you have to take action yourself and keep looking outside for leads and prospects, you’re going to continue to fail to reach your sales objectives. The good news is that the technology and tools available today are powerful, affordable and effective for solving this challenge.
Keep an eye out for future Customer Catcher™ articles, where I’ll give you strategies, tips and tricks for creating a profitable, Personal Marketing program to drive your sales skyward. You’ll get the sales you want and become your own marketing machine with bigger, better and more immediate results.
Until then, think about evolving into your latest role because…
“Marketing is the new Sales.”
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