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  • Hub You - Sales Management and CRM - Digging Into the Memory

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    oduct Y at another office –- were gathered.

    The problem of distributed client

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    ...An important step in organizing CRM based sales management was to build up or gather this (central) memory so everybody could use it… The memory started to be an issue.

    From every part of the organization, different client addresses and different product history -- some clients bought product X with one sales unit and product Y at another office –- were gathered.

    The problem of distributed client

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    gather this (central) memory so everybody could use it… The memory started to be an issue.

    From every part of the organization, different client addresses and different product history -- some clients bought product X with one sales unit and product Y at another office –- were gathered.

    The problem of distributed client

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    From every part of the organization, different client addresses and different product history -- some clients bought product X with one sales unit and product Y at another office –- were gathered.

    The problem of distributed client

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    The problem of distributed client

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    oduct Y at another office –- were gathered.

    The problem of distributed client data became visible when CRM started to be a topic. In order to manage relations, you first need to figure out the history of the client relations. Do we know this client, what has he or she bought, and most of all – mining in the data -- what is the client behavior? Does this client belong to a certain group and can we benefit from kno

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