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    iscovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It wa
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    There is one question I want to ask you today, does your current customer and prospect list qualify to be on your customer list? I ask this because I was looking at my list the other day and realized that some of the companies on my list really shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prospects simply don’t match my customer profile after all. This also came up with a sales coaching client when they discovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It was
    Escape Planning - Using Fire Exits To Get Out Safely
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    I ask this because I was looking at my list the other day and realized that some of the companies on my list really shouldn’t be there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prospects simply don’t match my customer profile after all. This also came up with a sales coaching client when they discovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It wa
    7 Different Fundraiser Letters
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    there. When I started creating my prospect list, everyone on it seemed to fit my customer profile. However, now I’m not so sure. Some of the prospects simply don’t match my customer profile after all. This also came up with a sales coaching client when they discovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It wa
    Internships: Bonkers or Brilliant?
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    ome of the prospects simply don’t match my customer profile after all. This also came up with a sales coaching client when they discovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It wa
    Networking Your Way to Profit: Part 4; Business Cards Advice for Start-Ups
    Is your business card just for handing out at business meetings, because everyone else does so? Or is it a real marketing tool for you?Provided you’ve got the design and content right (see my article ‘Networking Your Way to Profit: Part 3: Your Hidden Marketing Opportunity’) it
    iscovered the same thing with their prospect list. All I had to do was ask a few questions about the prospects on the list. It was the perspective that made the difference. We couldn’t match the ideal customer with what was on the prospect list. It was easy to discover the problem.

    Do yourself a favor and measure your prospects against your sales plans criteria for prospects. Do it before it is too late. We can’t get good results from bad prospects and if our prospect list needs to change, adjust it sooner, rather than later. One solution is changing the methodology and process of finding prospects.

    Take a different perspective

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