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    Small Business Success
    Since the inception my business, I have had a lot of small business owners talk to me about business basics. It may surprise you to know that I offer a handful of tips to everyone who asks. These following tips are what I like to call the template to small business success.Know your niche: Decide today. Who is truly your best market? If the answer is “anyone with money,” you need to narrow the focus of your business. Once you find out the true niche of your business, work hard to expand
    r week
    33. Plan a fusion marketing campaign with teaming or collaborative partners
    34. Write a teaming or collaborative marketing package
    35. Put together a press kit for the media
    36. Follow up with three people you met with last week
    37. Enter two major contests per year
    38. Go to one major industry conference per quarter
    39. Revamp your company newsletter
    40. Develop a list of all the potential products and services that your company could offer
    41. Brainstorm how many of these have a market because they are your target cu
    Millionaire Mind - II
    The Universal "Law of Attraction" states that one attracts to himself/herself those people, things, conditions and experiences that match the beliefs one deeply holds in his/her Subconscious mind. These deeply held beliefs are materializing as one's state of health, bank account, jobs, homes, girlfriends, wives, friends, and everything else one experiences during one's journey in this physical dimension."The beliefs deeply held in our Subconscious minds are creating our own realit
    How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sandbagged, sideswiped, bogged down, reaching your tipping point, sliding into low gear, hitting a brick wall and limping into home.

    Pull the trigger in 2007. 95% of marketing is action.

    Did you mean to do any or all of the following?

    1. Write a thank-you note to a prospect, client or teaming partner
    2. Send an article of interest to a potential client
    3. Write your own article and send it to a business publication
    4. Write a press release
    5. Set up a calendar of press releases and issue them to the web and media
    6. Write a direct mail sales letter
    7. Write an introductory letter
    8. Write and deliver a speech to a professional group
    9. Regularly enter new or potential customer or prospect names into a database
    10. Update and test your list
    11. Add e-mails to your marketing database
    12. Set up a direct mail campaign and use it to send regular letters, postcards and news
    13. Design and print a series of postcards that can be used in between other collateral mailings
    14. Update a great project into a case study
    15. Redo your headshot and that of your associates
    16. Compile a list of testimonials from satisfied customers
    17. Revisit your tagline and how closely it reflects the nature of your business
    18. Update the content on your website
    19. Pitch an article idea to a publication
    20. Post an article online or to your website
    21. Check out your new competition on their websites
    22. Redo your business cards to convey what you do, not just who you are
    23. Design a compact interesting display for upcoming tradeshows
    24. Start or join a networking group
    25. Host a business event
    26. Join an organization and head a committee
    27. Develop a survey and turn the results into an article and a white paper
    28. Post the content to your website and continue to collect results
    29. Invent a winning ad
    30. List your firm in directories that your clients read
    31. Turn your ideas into products
    32. Plan five outside meetings per week
    33. Plan a fusion marketing campaign with teaming or collaborative partners
    34. Write a teaming or collaborative marketing package
    35. Put together a press kit for the media
    36. Follow up with three people you met with last week
    37. Enter two major contests per year
    38. Go to one major industry conference per quarter
    39. Revamp your company newsletter
    40. Develop a list of all the potential products and services that your company could offer
    41. Brainstorm how many of these have a market because they are your target cus

    Changing Jobs When The Boss Is A Jerk
    In a recent conversation with a young man who works in a restaurant, an all too familiar scenario was played out again. The young man recognized me as a frequent customer, and struck up a conversation that surprised me with the level of trust he had in confiding his situation. He said that he was trying to find a better job, because the place where he was working was low in pay and had no benefits. Unfortunately, he also stated that all the efforts he had recently tried in finding a better
    3. Write your own article and send it to a business publication
    4. Write a press release
    5. Set up a calendar of press releases and issue them to the web and media
    6. Write a direct mail sales letter
    7. Write an introductory letter
    8. Write and deliver a speech to a professional group
    9. Regularly enter new or potential customer or prospect names into a database
    10. Update and test your list
    11. Add e-mails to your marketing database
    12. Set up a direct mail campaign and use it to send regular letters, postcards and news
    13. Design and print a series of postcards that can be used in between other collateral mailings
    14. Update a great project into a case study
    15. Redo your headshot and that of your associates
    16. Compile a list of testimonials from satisfied customers
    17. Revisit your tagline and how closely it reflects the nature of your business
    18. Update the content on your website
    19. Pitch an article idea to a publication
    20. Post an article online or to your website
    21. Check out your new competition on their websites
    22. Redo your business cards to convey what you do, not just who you are
    23. Design a compact interesting display for upcoming tradeshows
    24. Start or join a networking group
    25. Host a business event
    26. Join an organization and head a committee
    27. Develop a survey and turn the results into an article and a white paper
    28. Post the content to your website and continue to collect results
    29. Invent a winning ad
    30. List your firm in directories that your clients read
    31. Turn your ideas into products
    32. Plan five outside meetings per week
    33. Plan a fusion marketing campaign with teaming or collaborative partners
    34. Write a teaming or collaborative marketing package
    35. Put together a press kit for the media
    36. Follow up with three people you met with last week
    37. Enter two major contests per year
    38. Go to one major industry conference per quarter
    39. Revamp your company newsletter
    40. Develop a list of all the potential products and services that your company could offer
    41. Brainstorm how many of these have a market because they are your target cu
    Programming on a New Platform - The Earth
    Since Google released Google Earth and, more importantly, its Google Map API, there is now a new platform -- the Earth -- on which for developers to write web applications. First, there are the "mashup" products on various web sites, such as those listed on MapBuilder.net.Now there are applications that take the Earth based programming to a new heights and scale that have not been reached before. Claim The Earth (http://www.ClaimTheEarth.com ) was initially developed as one of these g
    13. Design and print a series of postcards that can be used in between other collateral mailings
    14. Update a great project into a case study
    15. Redo your headshot and that of your associates
    16. Compile a list of testimonials from satisfied customers
    17. Revisit your tagline and how closely it reflects the nature of your business
    18. Update the content on your website
    19. Pitch an article idea to a publication
    20. Post an article online or to your website
    21. Check out your new competition on their websites
    22. Redo your business cards to convey what you do, not just who you are
    23. Design a compact interesting display for upcoming tradeshows
    24. Start or join a networking group
    25. Host a business event
    26. Join an organization and head a committee
    27. Develop a survey and turn the results into an article and a white paper
    28. Post the content to your website and continue to collect results
    29. Invent a winning ad
    30. List your firm in directories that your clients read
    31. Turn your ideas into products
    32. Plan five outside meetings per week
    33. Plan a fusion marketing campaign with teaming or collaborative partners
    34. Write a teaming or collaborative marketing package
    35. Put together a press kit for the media
    36. Follow up with three people you met with last week
    37. Enter two major contests per year
    38. Go to one major industry conference per quarter
    39. Revamp your company newsletter
    40. Develop a list of all the potential products and services that your company could offer
    41. Brainstorm how many of these have a market because they are your target cu
    To Thine Own Self Be True--It's Better for Business: What Arthur Andersen Would Say to His Company
    As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?To me, the answer is a clear, unwaffling YES! Without your integrity, you really don't have a business or a career--just a waiting game until you world comes crashing down around you.But fear of being caught isn't the reason to live your life
    business cards to convey what you do, not just who you are
    23. Design a compact interesting display for upcoming tradeshows
    24. Start or join a networking group
    25. Host a business event
    26. Join an organization and head a committee
    27. Develop a survey and turn the results into an article and a white paper
    28. Post the content to your website and continue to collect results
    29. Invent a winning ad
    30. List your firm in directories that your clients read
    31. Turn your ideas into products
    32. Plan five outside meetings per week
    33. Plan a fusion marketing campaign with teaming or collaborative partners
    34. Write a teaming or collaborative marketing package
    35. Put together a press kit for the media
    36. Follow up with three people you met with last week
    37. Enter two major contests per year
    38. Go to one major industry conference per quarter
    39. Revamp your company newsletter
    40. Develop a list of all the potential products and services that your company could offer
    41. Brainstorm how many of these have a market because they are your target cu
    Employment Screening Today - Are Online Database Searches Enough?
    In today’s employment environment, HR managers are faced with the monumental duty of hiring and maintaining, as well as the ongoing development, of employees. But the single most difficult task lies first in hiring the right people.Not only are prospective employers faced with the largest available potential workforce since the Second World War, but, as things have become more sophisticated, so have the deception techniques of those who would shaft you and your company. Negligent hirin
    r week
    33. Plan a fusion marketing campaign with teaming or collaborative partners
    34. Write a teaming or collaborative marketing package
    35. Put together a press kit for the media
    36. Follow up with three people you met with last week
    37. Enter two major contests per year
    38. Go to one major industry conference per quarter
    39. Revamp your company newsletter
    40. Develop a list of all the potential products and services that your company could offer
    41. Brainstorm how many of these have a market because they are your target customer
    42. Work out a timetable for bringing more of these to your firm’s offering
    43. Make a list of great business books, order them and read them
    44. Write a professional continuing education course and offer it
    45. Plan a retreat and set goals for what you will accomplish
    46. Appoint or hire a facilitator to hold a major brainstorming meeting
    47. Keep a notebook handy and regularly jot down marketing ideas
    48. Write a benefits list and compare your offerings and benefits to your competition
    49. Update and practice how and why your client should hire you
    50. Turn services into concrete products that can be bought and delivered

    Stay involved.

    Each time you perform one of these marketing tasks, jot a note of it into a calendar or enter it onto an electronic task list. At the end of the year, you’ll see the results. Or, even better, mark it onto your datebook, with reminders to take a look at more frequent benchmarks.

    If you see your marketing plan is not happening or is not working, hire a professional consultant to do these tasks.

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