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Hub You - 50 Marketing Makeovers for 2007
Small Business Success r weekSince the inception my business, I have had a lot of small business owners talk to me about business basics. It may surprise you to know that I offer a handful of tips to everyone who asks. These following tips are what I like to call the template to small business success.Know your niche: Decide today. Who is truly your best market? If the answer is “anyone with money,” you need to narrow the focus of your business. Once you find out the true niche of your business, work hard to expand 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these have a market because they are your target cu Millionaire Mind - II How many marketing tasks did you actually accomplish last year? Sadly, instead of bringing your business to the next level, you found yourself slammed, tangled in the weeds, mired in quicksand, sandbagged, sideswiped, bogged down, reaching your tipping point, sliding into low gear, hitting a brick wall and limping into home.The Universal "Law of Attraction" states that one attracts to himself/herself those people, things, conditions and experiences that match the beliefs one deeply holds in his/her Subconscious mind. These deeply held beliefs are materializing as one's state of health, bank account, jobs, homes, girlfriends, wives, friends, and everything else one experiences during one's journey in this physical dimension."The beliefs deeply held in our Subconscious minds are creating our own realit Pull the trigger in 2007. 95% of marketing is action. Did you mean to do any or all of the following? 1. Write a thank-you note to a prospect, client or teaming partner Changing Jobs When The Boss Is A Jerk 3. Write your own article and send it to a business publicationIn a recent conversation with a young man who works in a restaurant, an all too familiar scenario was played out again. The young man recognized me as a frequent customer, and struck up a conversation that surprised me with the level of trust he had in confiding his situation. He said that he was trying to find a better job, because the place where he was working was low in pay and had no benefits. Unfortunately, he also stated that all the efforts he had recently tried in finding a better 4. Write a press release 5. Set up a calendar of press releases and issue them to the web and media 6. Write a direct mail sales letter 7. Write an introductory letter 8. Write and deliver a speech to a professional group 9. Regularly enter new or potential customer or prospect names into a database 10. Update and test your list 11. Add e-mails to your marketing database 12. Set up a direct mail campaign and use it to send regular letters, postcards and news 13. Design and print a series of postcards that can be used in between other collateral mailings 14. Update a great project into a case study 15. Redo your headshot and that of your associates 16. Compile a list of testimonials from satisfied customers 17. Revisit your tagline and how closely it reflects the nature of your business 18. Update the content on your website 19. Pitch an article idea to a publication 20. Post an article online or to your website 21. Check out your new competition on their websites 22. Redo your business cards to convey what you do, not just who you are 23. Design a compact interesting display for upcoming tradeshows 24. Start or join a networking group 25. Host a business event 26. Join an organization and head a committee 27. Develop a survey and turn the results into an article and a white paper 28. Post the content to your website and continue to collect results 29. Invent a winning ad 30. List your firm in directories that your clients read 31. Turn your ideas into products 32. Plan five outside meetings per week 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these have a market because they are your target cu Programming on a New Platform - The Earth
13. Design and print a series of postcards that can be used in between other collateral mailingsSince Google released Google Earth and, more importantly, its Google Map API, there is now a new platform -- the Earth -- on which for developers to write web applications. First, there are the "mashup" products on various web sites, such as those listed on MapBuilder.net.Now there are applications that take the Earth based programming to a new heights and scale that have not been reached before. Claim The Earth (http://www.ClaimTheEarth.com ) was initially developed as one of these g 14. Update a great project into a case study 15. Redo your headshot and that of your associates 16. Compile a list of testimonials from satisfied customers 17. Revisit your tagline and how closely it reflects the nature of your business 18. Update the content on your website 19. Pitch an article idea to a publication 20. Post an article online or to your website 21. Check out your new competition on their websites 22. Redo your business cards to convey what you do, not just who you are 23. Design a compact interesting display for upcoming tradeshows 24. Start or join a networking group 25. Host a business event 26. Join an organization and head a committee 27. Develop a survey and turn the results into an article and a white paper 28. Post the content to your website and continue to collect results 29. Invent a winning ad 30. List your firm in directories that your clients read 31. Turn your ideas into products 32. Plan five outside meetings per week 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these have a market because they are your target cu To Thine Own Self Be True--It's Better for Business: What Arthur Andersen Would Say to His Company business cards to convey what you do, not just who you areAs a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?To me, the answer is a clear, unwaffling YES! Without your integrity, you really don't have a business or a career--just a waiting game until you world comes crashing down around you.But fear of being caught isn't the reason to live your life 23. Design a compact interesting display for upcoming tradeshows 24. Start or join a networking group 25. Host a business event 26. Join an organization and head a committee 27. Develop a survey and turn the results into an article and a white paper 28. Post the content to your website and continue to collect results 29. Invent a winning ad 30. List your firm in directories that your clients read 31. Turn your ideas into products 32. Plan five outside meetings per week 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these have a market because they are your target cu Employment Screening Today - Are Online Database Searches Enough? r weekIn today’s employment environment, HR managers are faced with the monumental duty of hiring and maintaining, as well as the ongoing development, of employees. But the single most difficult task lies first in hiring the right people.Not only are prospective employers faced with the largest available potential workforce since the Second World War, but, as things have become more sophisticated, so have the deception techniques of those who would shaft you and your company. Negligent hirin 33. Plan a fusion marketing campaign with teaming or collaborative partners 34. Write a teaming or collaborative marketing package 35. Put together a press kit for the media 36. Follow up with three people you met with last week 37. Enter two major contests per year 38. Go to one major industry conference per quarter 39. Revamp your company newsletter 40. Develop a list of all the potential products and services that your company could offer 41. Brainstorm how many of these have a market because they are your target customer 42. Work out a timetable for bringing more of these to your firm’s offering 43. Make a list of great business books, order them and read them 44. Write a professional continuing education course and offer it 45. Plan a retreat and set goals for what you will accomplish 46. Appoint or hire a facilitator to hold a major brainstorming meeting 47. Keep a notebook handy and regularly jot down marketing ideas 48. Write a benefits list and compare your offerings and benefits to your competition 49. Update and practice how and why your client should hire you 50. Turn services into concrete products that can be bought and delivered Stay involved. Each time you perform one of these marketing tasks, jot a note of it into a calendar or enter it onto an electronic task list. At the end of the year, you’ll see the results. Or, even better, mark it onto your datebook, with reminders to take a look at more frequent benchmarks. If you see your marketing plan is not happening or is not working, hire a professional consultant to do these tasks.
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