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Hub You - Surveys and Statistics, Two Powerful Tools
Are you a professional sales person? Would you like to earn more commissions, make more sales and well, just sell more? Would you like to be the top sales person where you work? Would you like to be the top dog and always post the best results? Well have you considered that you could sell more if you would stop telling and start listening more to your prospect?Engage them in conversation meaningful to their needs and desires. If your prospect is interesting in what you sell and you are moving forward in the sales process, then you need to
Once you ha
Succeeding with a guerrilla marketing attack is a very simple seven-step process. Take all seven steps and watch your profits rise and your competitors cringe. It's not as hard as you may think to succeed at a guerrilla marketing attack. And if you launch one properly, you'll find that succeeding at business is also not as hard as you may have thought. Don't even think of skipping any of the seven steps to success because all seven are necessary. We're not talking about playing with marketing. We're talking about succeeding with marketing.
Do you know your monthly lead traffic count? Do you actually know how many prospects enter your place of business over the course of a month?
Most business people could tell what their actual 'paying customer' count is but it is amazing how many really do not have a clue how many people actually enter their place of business. Why is this information important? For a couple of reasons. These prospects are the leads which you have bought and paid for with your advertising dollars, your location or other programs. You need to understand what your 'leads' cost the business to generate. In other words, what the value of each lead is.
Once you ha
It’s a salesperson’s worst nightmare- the phone call that comes in from a disgruntled customer. Not only does it create extra work for you, but it cuts into your valuable selling time. But believe it or not, this is actually a tremendous sales opportunity and a chance for you to become a hero. Here’s how to make this situation work for you:Empathize With the ClientThough it may be difficult to keep a tight lip, just listen and let your customer vent. Listening allows you to determine what the customer is really angry abo
Most business people could tell what their actual 'paying customer' count is but it is amazing how many really do not have a clue how many people actually enter their place of business. Why is this information important? For a couple of reasons. These prospects are the leads which you have bought and paid for with your advertising dollars, your location or other programs. You need to understand what your 'leads' cost the business to generate. In other words, what the value of each lead is.
Once you ha
In this marketing article I want to discuss one of the most important aspects of successful marketing – repetition. Successful companies use marketing repetition. Unsuccessful companies do not.As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a list of prospects and wonder why so few people (or zero people) pur
Once you ha
These days, Six Sigma certification candidates can stay home (or in the office), yet still make it to the classroom! Yes, the recent trend in Six Sigma online training has brought about this innovative tool to every candidate’s door step. Six Sigma online training combines some of the proven methods of classroom training and the cost effectiveness and convenience of home study. This is a tailor-made solution for those Six Sigma certification candidates who can’t leave their offices due to their workload. Some Six Sigma online training products t
Once you ha
Hazardous Substances, you would think that the name itself would indicate that caution needs to be taken. Then why do so many people have such a lax attitude to managing hazardous substances, risking the health of their employees, friends and family?When I go to worksites I repeatedly see things which demonstrate that not enough people think much about the hazards involved in hazardous substances:Hazardous substances in drink bottlesHazardous substances stored in unlabelled containersIncompatible substance
Once you have this information, you can quickly determine the sales to leads effectiveness ratios of your sales team. Have a system for individual salespeople to track their performance ratios too.
Another great piece of information can be calculated from these stats. Based on your profit margins you can easily determine the value of the average paying customer. If you want to crank up profits, begin by converting more leads into paying customers by having a trained sales force functioning at mastery. There is no sense spending more of your advertising dollars to generate extra leads only to have your sales team mishandle them and lose the s
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