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Hub You - What do Decisionmakers Want & Need from Today's Salesperson - 9 Steps to 21st Century Sales Success
Boomerang Customers- What You Might NOT Think Brings Them Back!With all of the calendars and PDA's and lists I make I recently did a really dumb thing. I forgot my best friend's birthday and her anniversary. Both special days are back to back and I forgot both of them. After being friends for twenty years I feel old and stupid!
It could have been that I was packing my last child to go off to college and the constant comments like," You're going to be empty nesters", like I was a big, fat robin, were starting to wear very thin. Even having my youngest leave home was not enough of an excuse to miss two important days in my best friend's life.
So what did I do the minute I realized my mistake? I went shopping!
I drove to my local card shop in the strip center by my h pany (in 47 countries, with 87,422 employees), his product range (458 products with 82 variations, on average, each - that's 37,556 different sizes, shapes, performances). He details the support the prospects can expect if they buy Rip's products: 112 people in the call centre, 2 Advantages Of Having Many FranchisesStart A New Business With Minimum RiskMany times in life, you think about starting a new business of your own. However, on most of the occasions, you drop the idea of starting a new business because of the fear of failure. Several kinds of negative thoughts come to your mind: Your consumers may not show much interest in the product. You may make silly mistakes because of lack of experience and even the market may completely reject your idea. All these fears prevent you from starting a new business of your own. However, if you are also victim of this fear, why not consider franchising? A franchise is nothing but simply a replica of an already established business.Using Brand NameThere are several advantages of Rip van Winkle was a legendary American character, who 'fell asleep in the woods one day/spent 20 years of his life that way'.Well, if Rip was actually a sales representative back in 1987 and awoke from his slumber this year, what would he find? A changed organisation except, probably, the sales department. OK, Rip is now a salesperson rather than a salesman and is given a laptop (which serves a purely decorative purpose). Rip is coached by his manager (who is so pushed for time that she can only spend a couple of hours every 2-3 months with Rip) in features and benefits, closed and open questions, objection handling and 365 different closing techniques. Hopefully one day Rip will find one that actually works and can dispense with the other 364. Still Rip is lapping his training and coaching up. Armed with all of this information, Rip hits the road and makes his very first call. Too easy. Except, in this call Rip has to face three decision makers - all with vastly differing needs and expectations. So what does Rip do? Simple, he follows the rote sales presentation formula! - A ten minute PowerPoint presentation relating to his company (in 47 countries, with 87,422 employees), his product range (458 products with 82 variations, on average, each - that's 37,556 different sizes, shapes, performances).
- He details the support the prospects can expect if they buy Rip's products: 112 people in the call centre, 28
Net Working for Community Fund Raising EventsHave you ever been to a community fund raising event and were under whelmed by the number of people that showed up and you consider that perhaps people don't care? I think people do care, however they need to be invited to these events and that means you need to do a little extra networking to get them there.Net working for community fund raising event is not so difficult and if you have a committee with 10 people and want to organize a community fundraising event you may find that you can need to use your networking skills from the group to reach out and touch other people who indeed will reach out and touch others on top of that.If your community fund raising event also has a silent auction and other types of thi e sales department. OK, Rip is now a salesperson rather than a salesman and is given a laptop (which serves a purely decorative purpose).Rip is coached by his manager (who is so pushed for time that she can only spend a couple of hours every 2-3 months with Rip) in features and benefits, closed and open questions, objection handling and 365 different closing techniques. Hopefully one day Rip will find one that actually works and can dispense with the other 364. Still Rip is lapping his training and coaching up. Armed with all of this information, Rip hits the road and makes his very first call. Too easy. Except, in this call Rip has to face three decision makers - all with vastly differing needs and expectations. So what does Rip do? Simple, he follows the rote sales presentation formula! - A ten minute PowerPoint presentation relating to his company (in 47 countries, with 87,422 employees), his product range (458 products with 82 variations, on average, each - that's 37,556 different sizes, shapes, performances).
- He details the support the prospects can expect if they buy Rip's products: 112 people in the call centre, 2
Big Dog and Business Negotiation TechniquesWhen negotiating a business deal with a smaller up and coming company the larger company may wish to consider their position in the game and what the end goal for the smaller company is. That is to say what is the little company trying to achieve. For instance the little company wants PR value from being able to say they have the larger company as an account or is partnering with them.Why? Well perhaps they wish to leverage this with a second round of venture capital funding or use it to sell more large accounts and often there are reasons of ego also involved. Being the larger company you can often all them to use public relations and tell others that they are doing business with you as that costs you nothing at all and g losed and open questions, objection handling and 365 different closing techniques.Hopefully one day Rip will find one that actually works and can dispense with the other 364. Still Rip is lapping his training and coaching up. Armed with all of this information, Rip hits the road and makes his very first call. Too easy. Except, in this call Rip has to face three decision makers - all with vastly differing needs and expectations. So what does Rip do? Simple, he follows the rote sales presentation formula! - A ten minute PowerPoint presentation relating to his company (in 47 countries, with 87,422 employees), his product range (458 products with 82 variations, on average, each - that's 37,556 different sizes, shapes, performances).
- He details the support the prospects can expect if they buy Rip's products: 112 people in the call centre, 2
Tips for the Successful Manager/Supervisor
Learn how to delegate
Use sincere praise
Seek employee input for change
Screen applicants with appropriate testing
Create an employee reward/bounty program for new hire referrals
Do not hire husband/wife, parent/child teams – if one is terminated, the other may become a problem employee
Long commutes usually lead to a disgruntled employee – take an applicants commute into consideration when hiring
Set up a complete and ongoing training program
Pair up each new hire with a long time employee as a mentor
Cross train employees whenever possible
Never correct an employee in front of his peers – use a private office
his very first call. Too easy.Except, in this call Rip has to face three decision makers - all with vastly differing needs and expectations. So what does Rip do? Simple, he follows the rote sales presentation formula! - A ten minute PowerPoint presentation relating to his company (in 47 countries, with 87,422 employees), his product range (458 products with 82 variations, on average, each - that's 37,556 different sizes, shapes, performances).
- He details the support the prospects can expect if they buy Rip's products: 112 people in the call centre, 2
The Origin of FranchisesAccording to the Oxford Dictionary the origin of franchises, with respect to the etymology of the word, lies in the French ‘franche’ meaning free. However, the original use of the word in the English language referred to the granting to citizens a right to vote. It then became used in the sense of a company granting another the right to sell its products or services.The first recorded origins of franchising as we know it is that of eighteenth century English brewers allowing others to sell their products in public houses, or ale houses as they were known then, as long as the brewers’ names were shown with the ales. Not only was the sale of the products allowed, since prior to then each ale house would brew its own ale, b pany (in 47 countries, with 87,422 employees), his product range (458 products with 82 variations, on average, each - that's 37,556 different sizes, shapes, performances). - He details the support the prospects can expect if they buy Rip's products: 112 people in the call centre, 28 support desk staff, a total e.commerce suite and the prospects will get their own on-line multi-ordering configuration backed by the latest technology. Whew! Hard to get across in 10 minutes
- Then, a major presentation of the specific products the customer stated they were interested in, when they rang the call centre. This presentation is supported by 12 brochures (all in full colour), another PowerPoint presentation which highlights product features and functions - great reinforcement for what is already written in those 12 brochures! Rip also has some samples which he gives to each of the three decision makers.
I could go on ... and on. In the last 20 years, selling has not changed sufficiently to meet the needs of customers. Unless today's sales executive is adding value and bringing innovation to, and gaining RESULTS for, their customers what do you need a sales team for? Hire a bunch of telephone 'vendors' who can sit at a console and process orders. Save a pile of money!Most decision makers, no matter how long you/your people have been dealing with them, are thinking: - What's in it for me? My Company?
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