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Hub You - Creating Value Out Of Indecision - Helping Your Sales Staff Get There
The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.Later I considered what V-stages meant and the marketing value of that brand. Th
Value…your goal
When you can find out what mot
The world sure has changed in the last two-decades hasn’t it? When I started out in business, there were no cell phones, fax machines, computers, etc. And I am not that old, having just retired at age 40. Indeed, in the better part of two-decades everything changed. And it is still changing and moving along. What will the next two-decades bring? You can probably figure
It’s not unlike becoming a physician and taking the Hippocratic Oath. It’s a turning point. A place where the mind joins the reality. “I am and always will be, of my own volition, a Sales Professional.” This is the point that a mediocre, uncommitted hire begins to become the top performer that every Sales Manager loves to have.
Getting them there
What will it take to get the new hire off the dime? That’s where you come in. It is your job to find out what motivates your staff. Not as a whole, but individually. We assume that Sales Professionals are in it for the money. We assume that money, perks and rewards are the prime motivators for what they do. This may or may not be the case.
If you’ve never done so, take each of your staff out to lunch. Make it a long lunch. Get to know them. Find out what makes them tick. What motivates them? Why do they get up each morning? Do they have short and long term personal and professional goals? Ask about family, hobbies, etc. These are all important questions and will give you amazing insight into how you can motivate your staff to reach their full potential. You will then be able to help them reach both their goals and the goals of your organization. This is value.
Helping them decide
Now that you know why they are in this profession, it should be easy for you to determine why they are performing at a mediocre level. Use this knowledge to help them. Help them decide. Schedule some more individual time. Meet with each person in your staff and help them determine their goals, both professionally and personally. This does two things; it gives them a road map. A direction to take their careers. It also lets them know that you care. That you are willing to help them make a positive turn in their lives. You have helped them create value in their lives. This simple act will give you a staff that will go well beyond the norm to give you what you ask for.
Value…your goal
When you can find out what moti
There’s a good chance that you’ve come across the term “marketing communications”, if you work in a reasonably large organization. In our present day and age, most organizations have a division that deals with marketing communications. It is often referred to as corporate communications and product marketing.Marketing communications is the art and science of comm
Getting them there
What will it take to get the new hire off the dime? That’s where you come in. It is your job to find out what motivates your staff. Not as a whole, but individually. We assume that Sales Professionals are in it for the money. We assume that money, perks and rewards are the prime motivators for what they do. This may or may not be the case.
If you’ve never done so, take each of your staff out to lunch. Make it a long lunch. Get to know them. Find out what makes them tick. What motivates them? Why do they get up each morning? Do they have short and long term personal and professional goals? Ask about family, hobbies, etc. These are all important questions and will give you amazing insight into how you can motivate your staff to reach their full potential. You will then be able to help them reach both their goals and the goals of your organization. This is value.
Helping them decide
Now that you know why they are in this profession, it should be easy for you to determine why they are performing at a mediocre level. Use this knowledge to help them. Help them decide. Schedule some more individual time. Meet with each person in your staff and help them determine their goals, both professionally and personally. This does two things; it gives them a road map. A direction to take their careers. It also lets them know that you care. That you are willing to help them make a positive turn in their lives. You have helped them create value in their lives. This simple act will give you a staff that will go well beyond the norm to give you what you ask for.
Value…your goal
When you can find out what mot
When was the last time you got out from behind your desk and just wandered around your department or organization with no particular agenda in mind other than to just talk with the members of your department or organization? It is called MBWA.Ever heard the term? Management by walking around.Don't have time? Too busy? Too much on your plate? Excuses, ex
If you’ve never done so, take each of your staff out to lunch. Make it a long lunch. Get to know them. Find out what makes them tick. What motivates them? Why do they get up each morning? Do they have short and long term personal and professional goals? Ask about family, hobbies, etc. These are all important questions and will give you amazing insight into how you can motivate your staff to reach their full potential. You will then be able to help them reach both their goals and the goals of your organization. This is value.
Helping them decide
Now that you know why they are in this profession, it should be easy for you to determine why they are performing at a mediocre level. Use this knowledge to help them. Help them decide. Schedule some more individual time. Meet with each person in your staff and help them determine their goals, both professionally and personally. This does two things; it gives them a road map. A direction to take their careers. It also lets them know that you care. That you are willing to help them make a positive turn in their lives. You have helped them create value in their lives. This simple act will give you a staff that will go well beyond the norm to give you what you ask for.
Value…your goal
When you can find out what mot
No matter if you're in a very complex business and in a huge multinational corporation or if you run the simplest type of business like a lemonade stand or even a business as a hot dog vendor the key to your success often rests with your ability to please your customers.You see, the consumer or customer has a desire for your product or service and they are willin
Helping them decide
Now that you know why they are in this profession, it should be easy for you to determine why they are performing at a mediocre level. Use this knowledge to help them. Help them decide. Schedule some more individual time. Meet with each person in your staff and help them determine their goals, both professionally and personally. This does two things; it gives them a road map. A direction to take their careers. It also lets them know that you care. That you are willing to help them make a positive turn in their lives. You have helped them create value in their lives. This simple act will give you a staff that will go well beyond the norm to give you what you ask for.
Value…your goal
When you can find out what mot
Look out the window! See any external audiences whose behaviors are important to you as a manager, but about whose perceptions of your organization you simply don’t have a clue?That’s risky because the perceptions of key outside audiences invariably lead to behaviors that can help or hurt a business, a non-profit, a government agency or an association.
Value…your goal
When you can find out what motivates each individual in your staff and how to use this knowledge to drive them, you have created incredible value. Bringing value to your organization is your goal. It is your key function as a Sales Manager. Bringing value will yeild enormous rewards. Your revenues will soar, your career prospects will increase and most of all, you will have a happy, motivated sales staff.
Don’t wait. Take action today. Get your sales staff to make a definitive declaration of where they want to go. Create value. You won’t regret it.
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