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Hub You - Dont Just Make a Sale
I see a lot of dumb LLC formation mistakes. Maybe more than most people because I regularly teach a graduate tax class on LLC formation.Some of the mistakes are made by entrepreneurs and investors trying to save money on accountants and attorney fees. And I guess that’s okay--albeit penny- wise and pound-foolish.But you know what really irks me
A telephone call/letter reminding the purchaser of customer service options.
Offer complementary services from you at a special rate.
Periodic letters (or brochures or postcards) reminding the customer of other
Work life balance means different things to different people. As a life coach, I provide support and motivation to help my clients to achieve a better work life balance. But they all have different needs – for some it is around better management of their day and for others it is having time for their family. For many it is taking the leap from paid employmen
Even though many business people have come to realise their existing customers can be a productive source of new business, there is something that is often overlooked. It is easier to achieve a regular flow of sales if you treat each sale as part of a 'process' rather than as a one-off 'event'.
If you view each sale simply as an individual event you will miss valuable opportunities to enhance your customer relationships, attract more customers, keep the opposition at bay, boost your sales and enjoy higher profits.
Once the sale is 'made', you will need a plan of action to capitalize on and expand your relationship with this customer. Sometimes the after-sale activities may require more attention and planning than was needed to gain the sale in the first place.
The traditional advertising/sales process attempts to move customers through a process known as AIDA - Attention, Interest, Desire, Action. I like to expand this acronym to AIDAA, with the extra A standing for After the Sale.
For business-to-business sales there are numerous worthwhile, and relevant, ways to follow up on a sale. In a business-to-consumer environment there are similar opportunities.
This after-sale support is necessary to close the loop and encourage the customer to buy from you again. Try these ideas:
A telephone call/letter reminding the purchaser of customer service options.
Offer complementary services from you at a special rate.
Periodic letters (or brochures or postcards) reminding the customer of other
What are the online paid surveys? Online paid surveys are simply surveys you can participate online. The beauty is that you get paid for participate those surveys. The surveys are taken online so you can have access to them from where ever you want. You can take the survey from home, work, the public library or any other
If you view each sale simply as an individual event you will miss valuable opportunities to enhance your customer relationships, attract more customers, keep the opposition at bay, boost your sales and enjoy higher profits.
Once the sale is 'made', you will need a plan of action to capitalize on and expand your relationship with this customer. Sometimes the after-sale activities may require more attention and planning than was needed to gain the sale in the first place.
The traditional advertising/sales process attempts to move customers through a process known as AIDA - Attention, Interest, Desire, Action. I like to expand this acronym to AIDAA, with the extra A standing for After the Sale.
For business-to-business sales there are numerous worthwhile, and relevant, ways to follow up on a sale. In a business-to-consumer environment there are similar opportunities.
This after-sale support is necessary to close the loop and encourage the customer to buy from you again. Try these ideas:
A telephone call/letter reminding the purchaser of customer service options.
Offer complementary services from you at a special rate.
Periodic letters (or brochures or postcards) reminding the customer of other
Most of us enter the world of work as employed and soon start to wish that we could change career or be our own boss.It is probably true that after a while a large percentage start dreaming they could work from home or start a home based business, few actually do something about it. They continue dreamingThese days this is in explicable because it
The traditional advertising/sales process attempts to move customers through a process known as AIDA - Attention, Interest, Desire, Action. I like to expand this acronym to AIDAA, with the extra A standing for After the Sale.
For business-to-business sales there are numerous worthwhile, and relevant, ways to follow up on a sale. In a business-to-consumer environment there are similar opportunities.
This after-sale support is necessary to close the loop and encourage the customer to buy from you again. Try these ideas:
A telephone call/letter reminding the purchaser of customer service options.
Offer complementary services from you at a special rate.
Periodic letters (or brochures or postcards) reminding the customer of other
It's 2 p.m. and your manager walks up to you with that look on his face. He announces that the company president wants you to give a presentation to him concerning the high profile project you have been working on…and he wants the presentation to start in thirty minutes. Now you have a look on your face as if you had just seen a ghost.No problem. The fol
For business-to-business sales there are numerous worthwhile, and relevant, ways to follow up on a sale. In a business-to-consumer environment there are similar opportunities.
This after-sale support is necessary to close the loop and encourage the customer to buy from you again. Try these ideas:
A telephone call/letter reminding the purchaser of customer service options.
Offer complementary services from you at a special rate.
Periodic letters (or brochures or postcards) reminding the customer of other
Branding your image is just one step towards growing into something better than your competition. To brand is to have style and a unique image that is better than the rest Branding your product or service is a wonderful way of gaining new customers and narrowing in on your business’s core competencies. By following 4 simple steps nearly any business can develop
A telephone call/letter reminding the purchaser of customer service options.
Offer complementary services from you at a special rate.
Periodic letters (or brochures or postcards) reminding the customer of other products your business offers.
In-person courtesy calls to keep in touch with purchasers of high-value low-frequency business goods or services.
A timely reminder of a service that is due or a suggestion of consumables that may be required for the original item purchased.
A relevant offer from another business (sent by you) that will be perceived as useful and valuable by your customer.
Some older sales programs emphasis closing 'techniques' and stress how sales is a 'numbers game'. The more calls you make, the more presentations you make, and the more sales you close. The focus is on completing one sale and moving onto the next. Often the quality of the customer and your relationship with them is ignored.
There is some truth to this simplified approach, and a disciplined sales person will attempt to maximise the number of calls they make. However, a longer-term customer-centric approach to your selling activities will yield greater results for your business, your sales people and your customers.
It's your choice…you can just make a sale, or you can manage the sales process to create a lasting relationship that will cause your customer to want to buy from you again.
Which outcome are you focused on?
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