Is It Time To Revisit Your Marketing Strategy?Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by—maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to correct your approach, what new marketing programs should you add and what shou
mething that you believe in.
This one is so simple, but not enough people do it. If you believe in what you are selling, then you will be confident that you provide value. It is vital that you believe that what you sell helps or benefits others. Most of us know this one, but sometimes we need reminding.
#2 - Recogniz Fuel Your Business With A Marketing SystemWell summer is over and the kids are back in school. The house is quiet again and I can
jump fully back into my work. While I did work over the summer, I also took quite a bit of time
off to travel with my daughter. I'm so grateful that I was able to spend this time with her.
It was an important summer, with her focusing on where she wants to go to college next year and
doing everything she can to earn a softball scholarship. We also spent a full week volunteering at a
Ever feel like you were "just a salesperson"?
I think anyone who has been in sales for awhile has thought or felt this at sometime in their career. In some fields, sales is such a dirty word that they've created euphemisms to try and reclaim some dignity.
I am sure that you have heard many of these. I used to carry the title of Account Executive. Nice title, but it's meaningless. "Executive" in charge of what? The empire of my mind?
Business Development is another one: "we don't sell... we develop business". Gee, creating business where there previously was none... sure sounds like sales to me.
Here's my new favorite I heard just recently. A major aerospace firm that sells their services to the government calls selling "capture". As in "capture" the contract. I don't know about you, but anytime I "capture" a contract I just made a "sale".
It's sad that society has shamed us into doing this.
We only perpetuate this shame when we lack pride in the title of salesman.
Continue holding this shame, this guilt, this lack of pride, and one's confidence plummets (and you know just how vital confidence is to performing successfully in sales).
If you have ever noticed thoughts like this taking root in your mind, here are two things you can do about it.
#1 - Sell something that you believe in.
This one is so simple, but not enough people do it. If you believe in what you are selling, then you will be confident that you provide value. It is vital that you believe that what you sell helps or benefits others. Most of us know this one, but sometimes we need reminding.
#2 - Recognize Accounts Receivable OutsourcingAccounts Receivable factoring is a process that enables a small business to sell off its invoices and other Account Receivables to a financing company. The financing company purchases these invoices at a discounted rate, gives the cash to the business and, when the due date of the invoice arrives, it collects the cash from the customer at the face value of the invoice. The company can collect the cash itself or outsource the work to another company that specializes in cash co
title of Account Executive. Nice title, but it's meaningless. "Executive" in charge of what? The empire of my mind?
Business Development is another one: "we don't sell... we develop business". Gee, creating business where there previously was none... sure sounds like sales to me.
Here's my new favorite I heard just recently. A major aerospace firm that sells their services to the government calls selling "capture". As in "capture" the contract. I don't know about you, but anytime I "capture" a contract I just made a "sale".
It's sad that society has shamed us into doing this.
We only perpetuate this shame when we lack pride in the title of salesman.
Continue holding this shame, this guilt, this lack of pride, and one's confidence plummets (and you know just how vital confidence is to performing successfully in sales).
If you have ever noticed thoughts like this taking root in your mind, here are two things you can do about it.
#1 - Sell something that you believe in.
This one is so simple, but not enough people do it. If you believe in what you are selling, then you will be confident that you provide value. It is vital that you believe that what you sell helps or benefits others. Most of us know this one, but sometimes we need reminding.
#2 - Recogniz How To Promote Your Self-Published BooksWith careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed. Whether you've just published a book or have a book that isn't selling, now is the time to get to it; start promoting and marketing today!Your book press release should not be written as you would a sales
ntly. A major aerospace firm that sells their services to the government calls selling "capture". As in "capture" the contract. I don't know about you, but anytime I "capture" a contract I just made a "sale".
It's sad that society has shamed us into doing this.
We only perpetuate this shame when we lack pride in the title of salesman.
Continue holding this shame, this guilt, this lack of pride, and one's confidence plummets (and you know just how vital confidence is to performing successfully in sales).
If you have ever noticed thoughts like this taking root in your mind, here are two things you can do about it.
#1 - Sell something that you believe in.
This one is so simple, but not enough people do it. If you believe in what you are selling, then you will be confident that you provide value. It is vital that you believe that what you sell helps or benefits others. Most of us know this one, but sometimes we need reminding.
#2 - Recogniz 4 Types of DebtorsMost people pay their debts on a timely basis. Some do not. There are basically 4 types of debtors that do not pay on a regular payment schedule.Magician’s AssistantThis is the hardest type to collect from. In their mind if they do not hear from you about the debt, then the debt does not exists. Thus, they do everything that they can to avoid contact. And if you do make contact they will try everything to get you off track. They will get you to try and focus on
le of salesman.
Continue holding this shame, this guilt, this lack of pride, and one's confidence plummets (and you know just how vital confidence is to performing successfully in sales).
If you have ever noticed thoughts like this taking root in your mind, here are two things you can do about it.
#1 - Sell something that you believe in.
This one is so simple, but not enough people do it. If you believe in what you are selling, then you will be confident that you provide value. It is vital that you believe that what you sell helps or benefits others. Most of us know this one, but sometimes we need reminding.
#2 - Recogniz Be Like Intel: Sandisk's Journey From Commodity to Recognized Consumer BrandTechnology companies often want to emulate Intel’s success in moving from a hidden ingredient inside personal computers to a brand that consumers recognize, value, prefer and pay a premium for. For most, however, that journey represents a task much easier said than done.On the surface, the Intel Inside campaign looks like a simple stroke of genius. Shell out a few million bucks for some well-placed television commercials, and in no time consumers will be insisting th
mething that you believe in.
This one is so simple, but not enough people do it. If you believe in what you are selling, then you will be confident that you provide value. It is vital that you believe that what you sell helps or benefits others. Most of us know this one, but sometimes we need reminding.
#2 - Recognize Your Value as a Salesperson
When you know your product, your company, and your industry, you offer value to your prospects and customers. Your knowledge is your value. You have specialized knowledge about what you sell that often your customer does not have.
Perhaps you are "just an account executive", and are more of a generalist in terms of your product and industry knowledge. You still offer tremendous value if you have access to people in your company who function as sales support specialists - engineers, consultants, product managers, etc. Your value is as a resource broker.
Although you will occasionally encounter customers who know more than you or your specialists, you and your team know more than 95% of the customers you will meet.
Here's the important lesson. A prospect gets value simply from interacting with you, whether or not they ever buy anything from you.
Yes, that's right. The act of selling alone is valuable to a prospect, regardless of whether or not the outcome is a sale.
Why is this true? When you know what you sell well, then you know how it helps people. When you use good persuasive questioning techniques, you help your prospect to discover problems, shortcomings, and solutions. Helping someone to find the solution to a problem is helping to solve that p
You can save even more when you buy used pallet racks directly from liquidation sites instead of going through the dealers. However, there are 4 traps you can't ignore at all before you make such a move. By being aware of these traps, you can secure your investment in liquidated pallet racks.
In today’s economy, if you can save a buck or two, you are ahead of the game! However, as the saying goes, “penny wiser, pound foolish,” there are times when scrimping to save can be more costly in the end. This article will provide you with a quick overview of what skills you need to write your own resume and a case scenario to demonstrate the difference between spending and making a wise investment in having your resume professionally prepared.