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Hub You - Nothing Happens Until Someone Sells Somthing
5 Ways to Improve Your Yellow Page Ad
To begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (
hose of you who turn your nose up at people who 'sell' for a living, forget itTo begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it can use improvement, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (
Writing The Winning Executive Summary I-What Do The Judges Want?
As the deadline for the 8th Start-Up@Singapore business plan competition is looming near, it will be good to offer some tips for our readers on the first round of the competition. As a former participant, organizer of the Cambridge business plan competition and also a judge/educator now, I have developed the science and art in writing business plans for aspiring entrepreneurs who want to take part in this type of competitions in my own capacity. Some of these thoughts came about by my actual engagement with the investors. By no means is my advice meant
You can always tell a good salesperson, they are always on the look-out for opportunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both.As the deadline for the 8th Start-Up@Singapore business plan competition is looming near, it will be good to offer some tips for our readers on the first round of the competition. As a former participant, organizer of the Cambridge business plan competition and also a judge/educator now, I have developed the science and art in writing business plans for aspiring entrepreneurs who want to take part in this type of competitions in my own capacity. Some of these thoughts came about by my actual engagement with the investors. By no means is my advice meant
And for those of you who turn your nose up at people who 'sell' for a living, forget it!
Becoming a California Notary
If you have ever considered becoming a Notary Public, there are a few things that you will need to do prior to being sworn in for service. Many of the specific details pertaining to becoming a Notary Public have to do with your location. Not all notaries are required to take the same tests or pay the same fees. Governing laws in your area and the type of services that you wish to offer to the public will determine the details. Here is a list of steps you can expect to take when becoming a California Notary. Step One: Determine Eligi
portunities to do exactly that. Every chance they get they'll promote whatever it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both.If you have ever considered becoming a Notary Public, there are a few things that you will need to do prior to being sworn in for service. Many of the specific details pertaining to becoming a Notary Public have to do with your location. Not all notaries are required to take the same tests or pay the same fees. Governing laws in your area and the type of services that you wish to offer to the public will determine the details. Here is a list of steps you can expect to take when becoming a California Notary. Step One: Determine Eligi
And for those of you who turn your nose up at people who 'sell' for a living, forget it
It's Not About Power & Politics; It's About Principle & Process ------- A Lesson in Leadership
An acquaintance of mine coined the title phrase of this article in a discussion we were having regarding creating success in wholesale distribution. At the time, I perceived that to be “consultantese,” another clich? to be used in the speaking arena. However, since that original perception, I have come to realize a deeper meaning in those words.“It’s time to stop thinking about power and politics and start applying principle and process.”Principle and process form the baseline of effective leadership. Power and politics are old school and
it is they offer. They are driven through their need to either make money, they're passionate about the goods and services they offer or both.An acquaintance of mine coined the title phrase of this article in a discussion we were having regarding creating success in wholesale distribution. At the time, I perceived that to be “consultantese,” another clich? to be used in the speaking arena. However, since that original perception, I have come to realize a deeper meaning in those words.“It’s time to stop thinking about power and politics and start applying principle and process.”Principle and process form the baseline of effective leadership. Power and politics are old school and
And for those of you who turn your nose up at people who 'sell' for a living, forget it
Open a Dollar Store - Empower Your Employees
A great deal of time and money is spent on locating, interviewing, hiring, and training employees when you open a dollar store. One of the ways to minimize the ongoing expense is to retain employees who are performing well. In addition to the savings associated with the staffing process, there is also a savings in the costs associated with training. Finally, employees who are trained and performing contribute much more than new employees who are struggling to learn their jobs and become assimilated into the organization.There are several key ste
're passionate about the goods and services they offer or both.A great deal of time and money is spent on locating, interviewing, hiring, and training employees when you open a dollar store. One of the ways to minimize the ongoing expense is to retain employees who are performing well. In addition to the savings associated with the staffing process, there is also a savings in the costs associated with training. Finally, employees who are trained and performing contribute much more than new employees who are struggling to learn their jobs and become assimilated into the organization.There are several key ste
And for those of you who turn your nose up at people who 'sell' for a living, forget it
Six Sigma Tools For Process Control
Six Sigma implementations aim at achieving near perfect production wherein the number of defects is substantially reduced. However, Six Sigma implementations are definitely not easy because they often require a major overhaul of existing business processes, which in turn requires extensive analysis and documentation.Understanding The Six Sigma PyramidSix Sigma quality levels can be described with the help of a pyramid, wherein the base of the pyramid represents the current quality levels of a business. The aim is to move up the pyramid to
hose of you who turn your nose up at people who 'sell' for a living, forget it! Everyone has to sell something. You wouldn't have a job if your company had nothing to offer. Every business has to sell something. Selling creates business. Sales creates economies. Imagine what would happen if your local supermarket had no stock to sell. They would go out of business and so would many other bus
Six Sigma implementations aim at achieving near perfect production wherein the number of defects is substantially reduced. However, Six Sigma implementations are definitely not easy because they often require a major overhaul of existing business processes, which in turn requires extensive analysis and documentation.Understanding The Six Sigma PyramidSix Sigma quality levels can be described with the help of a pyramid, wherein the base of the pyramid represents the current quality levels of a business. The aim is to move up the pyramid to
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