Tags |
|
|
Links |
|
|
Hub You - Your Clients Buying What You're Selling
One of the best ways to advertise and tell people about your nonprofit fundraiser event is to get the local radio station to play public service announcements for you. Perhaps you may not realize this but radio stations are required by law to do so many commercials during the day that are public service announcements.Of course your group has to qualify as a nonprofit group otherwise they will not play them. Chances are you will not be able to pick the time of day that the public service announcements are play
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able
Consultants who offer executive assistant or computer services on a virtual basis must know their value and be prepared to gauge their billable rate to meet the circumstances.At some point everyone encounters potential clients who expect professional work at rates that are less than appropriate. For example, a posting advertises an opportunity that matches your highly polished skill set. After making contact with the client you find they don’t want to pay a reasonable fee for the services they expect.Whi
"I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additional employee until I get more work, but I can't seem to get more work. I really want to make more income for myself and my family and think I could do it if I could just get some of these new marketing strategies to work out."
My next question threw her -- "What are you selling?" "What do you mean? I'm selling cleaning services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached a plateau and can't seem to grow beyond it.
It's like golf. Anyone can learn to hit the ball and, if given enough strokes, get it in the hole. They can even become pretty good ... but only sometimes. The rest of the time, they are hooking or slicing uncontrollably. They never play a consistent game. The key to success in golf is technique. If you do the right things consistently, you’ll play a good game every time (well, almost!).
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able t
Managers and leaders who are overly negative and critical in the name of facing reality alienate their employees and customers, close down honest and open dialogue in their organizations and foster cynical, hopeless and lifeless cultures. Ignoring the positive while focusing only on the negative can be a form of management malpractice. But management malpractice will never be stopped if that’s all we expect from the managers and leaders of our organizations. The danger in focusing only on the negative while neglecting
My next question threw her -- "What are you selling?" "What do you mean? I'm selling cleaning services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached a plateau and can't seem to grow beyond it.
It's like golf. Anyone can learn to hit the ball and, if given enough strokes, get it in the hole. They can even become pretty good ... but only sometimes. The rest of the time, they are hooking or slicing uncontrollably. They never play a consistent game. The key to success in golf is technique. If you do the right things consistently, you’ll play a good game every time (well, almost!).
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able
Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s product or service. For many years now, sales p
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of what they are selling or what their clients are buying. After awhile, they start getting clients by the shear fact that they've approached enough people to generate some interest. The problem comes once they've reached a plateau and can't seem to grow beyond it.
It's like golf. Anyone can learn to hit the ball and, if given enough strokes, get it in the hole. They can even become pretty good ... but only sometimes. The rest of the time, they are hooking or slicing uncontrollably. They never play a consistent game. The key to success in golf is technique. If you do the right things consistently, you’ll play a good game every time (well, almost!).
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able
Options for Resume LayoutsThere are many options of available to today's job seeker. With a quick change of graphical elements such as fonts and style, the feel of a resume can change from traditional and conservative to creative and modern.In addition, today's job seeker has the added benefit of being able to mail and hand deliver resumes in the old fashioned way as well as surf the web with their resume.A job seeker who wishes to take advantage of the many different resume layouts availab
It's like golf. Anyone can learn to hit the ball and, if given enough strokes, get it in the hole. They can even become pretty good ... but only sometimes. The rest of the time, they are hooking or slicing uncontrollably. They never play a consistent game. The key to success in golf is technique. If you do the right things consistently, you’ll play a good game every time (well, almost!).
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able
Falling victim to this #1 pitfall is the business, non-profit, government agency and association manager who fails to achieve the best that public relations has to offer. And that’s because he or she is preoccupied with simple communications tactics like press releases, broadcast plugs, special events and brochures.So severe is the preoccupation with PR tactics that such a manager actually fails to do something really positive about the behaviors of those important outside audiences that most af
In business, it’s the same thing – you need to do the right things consistently. Almost anyone can learn how to make a sale. It might not be in record speed or at a profit, but they can make the sale. The key is in being able to generate sales consistently up to and beyond your plateau.
Linda thought she was selling cleaning services, but upon closer investigation over the next couple of weeks, she learned that her clients were buying something a lot different. Based on surveys she conducted with her current clients, she learned that they hired her because they were buying:
- more time to spend with their spouse & children
- a clean house (not actual the actual "cleaning" service)
- time for themselves & their personal interests
- stress relief for taking one thing off of their plate
- marital bliss (no more fighting over household responsibilities)
Then quicko, chango, switcheroo – she re-focused her marketing efforts to focus on solving her prospects’ problems and began targeting overworked professionals and families with children. These simple changes helped her finally grow beyond the plateau where her business had stalled.
So, ask yourself -- are your clients buying what you’re selling? What are you currently selling? If you contacted your clients this week, what would they say they are buying from you? Are you sure? Why not jot down a few questions that you can ask your clients during short, phone surveys
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/38045/iadvice-Your-Clients-Buying-What-Youre-Selling.html">Your Clients Buying What You're Selling</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/38045/iadvice-Your-Clients-Buying-What-Youre-Selling.html]Your Clients Buying What You're Selling[/url]
Related Articles:
Career Success Through Following Your Urges
The Truth About Free Government Grants
Creating Awareness Using Promotional Bags
Bookmark it:
|