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Hub You - How to create your own Unique Selling Proposition
As a “glued to the TV” youngster, I watched countless cowboy shows and used to run around the neighborhood spouting cowboy clich?s like, “We’ll cut ‘m off at the pass.”That hokey phrase came to me from somewhere back in my memory the other day when talking to a client who was in trouble with a customer over a delayed delivery. The customer was going to be furious
* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll
According to the direct Sales Association approximately seven hundred and fifty thousand new people join network marketing companies every single year - that's over two thousand people every day. They join in industries as diverse as telecom, nutrition, merchant services, and legal services.And every year, there are thousands of new individuals going through the u
How do you outsell your competitors?
Your unique selling proposition (USP) is very important as part of your business planning. This is especially so if you decide to set up a home business in the highly competitive internet arena. What in your product or service creates the "incentive" for prospects to do a click through to buy?
Here are a few specific examples that you can consider in creating your own USP...
* Providing better quality product. For instance, your competitor may offer 10 features but you offer 20 for the same price.
* Lower priced product. For the same product or service, you offer it in a lower price. For instance, your competition offers to arrange and deliver a bouquet of flowers for $50. You offer the same for $40.
* Your guarantee is better than your competitor. Your competitor offers a 30 day trial versus your 90 day trial.
* Better customer service. You offer online email support and a guarantee that you will answer all emails within 24 hours. However, make sure that you are able to deliver on your promise!
* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll b
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Whether you hav
Here are a few specific examples that you can consider in creating your own USP...
* Providing better quality product. For instance, your competitor may offer 10 features but you offer 20 for the same price.
* Lower priced product. For the same product or service, you offer it in a lower price. For instance, your competition offers to arrange and deliver a bouquet of flowers for $50. You offer the same for $40.
* Your guarantee is better than your competitor. Your competitor offers a 30 day trial versus your 90 day trial.
* Better customer service. You offer online email support and a guarantee that you will answer all emails within 24 hours. However, make sure that you are able to deliver on your promise!
* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. You can still publish newsletter through regular mail. With Internet's help, you can publish your newsletter online. You can reach hundreds of subcribers without costing any postage - it is called eZine publishing. Five y
* Lower priced product. For the same product or service, you offer it in a lower price. For instance, your competition offers to arrange and deliver a bouquet of flowers for $50. You offer the same for $40.
* Your guarantee is better than your competitor. Your competitor offers a 30 day trial versus your 90 day trial.
* Better customer service. You offer online email support and a guarantee that you will answer all emails within 24 hours. However, make sure that you are able to deliver on your promise!
* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll
Writing a business plan can be quite a difficult task for individuals new to the world of entrepreneurship. However taxing this task may prove, it is essential for the development and success of the business. When beginning your foray into developing your own company, be sure to put great thought and effort of the planning and writing of this groundbreaking document.
* Better customer service. You offer online email support and a guarantee that you will answer all emails within 24 hours. However, make sure that you are able to deliver on your promise!
* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll
Recent surveys suggest that, given the chance, about four out of 10 people would change career tomorrow and a further two might. The most popular reason given would be to earn more. But others want a new challenge, to do something more fulfilling, or to have a better quality of life. If you are one of these who might, what’s stopping you?Simply stated there are on
* Special knowledge or tool that no one else have. You may possess some special knowledge or proprietary tool which is of value to your customer. This is especially if you also give your customers F/R/E/E and specialised information they can't find anywhere else, they'll buy from you.
* Give people added-value related products eg. software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
* Your product is niche and tailored to the specific need of a particular group. For instance, if you are in the business of selling garments, you may wish to cater to the group that wears larger sizes. Your USP is to provide quality and yet trendy clothes for this target market (whose needs have been sadly neglected).
* Better value packaging. You may throw in more freebies, bonuses or even, consultancy services to create a premium packaged solution for your customers.
Obviously, in order to create your own USP, you must first research on what your competitors are doing. Study their sales proposition intensively. Also, find out what your customers need and what problems they are facing. See if your better value product can meet their needs or fill a gap. Get feedback before launching your business. To do surveys, you can check out www.createsurvey.com or www.surveymonkey.com.
After deciding on what your USP is, you m
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