Tags |
|
|
Links |
|
|
Hub You - The Most Important Word in a Business Letter
1) Target the right magazines for the products you sell.Many times, individuals will send out their press releases to every category of magazines listed in hopes that by doing this approach, something will stick. This is a common erro
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often
Resumes are an essential part of our work lives. We hate writing them, but we know we need them. What is so remarkable is that they are not that difficult to write. Yet, we procrastinate putting our credentials down on paper. Why? Is it
When most of us read anything, we’re looking for something that interests us. What do we need at that moment? What will we need tomorrow? Why should we bother to read this story?
Self-interest is what motivates us to comb our hair, brush our teeth, and seek that new job promotion. It’s what makes us change college majors, change careers, or move to a different city.
Yet many sales letters – many of which cross my desk – neglect to personalize the message by using the critical word “you.” That’s tragic, because “you” is rated one of the English language’s most powerful motivators.
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often
The absolute key to writing copy is that it must help you make a connection with your customers. If you are not connecting with your customers and potential customers, your copy writing will not work. You must show, through your copywriting
Self-interest is what motivates us to comb our hair, brush our teeth, and seek that new job promotion. It’s what makes us change college majors, change careers, or move to a different city.
Yet many sales letters – many of which cross my desk – neglect to personalize the message by using the critical word “you.” That’s tragic, because “you” is rated one of the English language’s most powerful motivators.
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often
People spend far too much time fussing over their business cards. One-sided or two, picture or no picture, what format, and the list goes on. The fact is most business cards are thrown away and you need a better strategy to get what you real
Yet many sales letters – many of which cross my desk – neglect to personalize the message by using the critical word “you.” That’s tragic, because “you” is rated one of the English language’s most powerful motivators.
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often
One of the challenges for any group or organization is finding new ways to raise funds. It seems that everyone sells candy bars or puts on a car wash. Below are some fundraising ideas that might be a nice change and help your group raise fun
A few years ago, it’s reported that a major university conducted a study to find the most persuasive words. “You” topped the list, followed by the words money, save, new, and results.
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often
With the millions of people all over the globe online, many companies profit from making their products and services available to this global market. The process of preparing a product or service for this global market is known as globalizat
So, how can you work this wonderful word into more of your writing? Here are a few suggestions:
1. Find a way to use the word “you” in the headline. Headlines are reportedly read four times more often than the rest of the story.
2. If your letter doesn’t have a headline, can you work “you” into the first sentence?
3. Consider putting the word “you” into each paragraph.
4. Use “you” as a way to convert features into customer benefits. Example: “Our new fabric keeps your shirt looking fresh. And our new spring line offers you five vibrant solid colors.”
5. It’s said that the second best-read part of a business letter is the P.S. Therefore, you should probably consider using “you” there, too.
Final question: If “you” is the most important word in the English language, should you consider using it more?
Rix Quinn’s new book “Words That Stick” offers lots of writing ideas for both students and professionals. You can find it at your local bookstore, or http://www.amazon.com/exec/obidos/ASIN/1580085768/qid/
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/37938/iadvice-The-Most-Important-Word-in-a-Business-Letter.html">The Most Important Word in a Business Letter</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/37938/iadvice-The-Most-Important-Word-in-a-Business-Letter.html]The Most Important Word in a Business Letter[/url]
Related Articles:
Make Your Hobby Your Career To Have A Better Life
Bookmark it:
|