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Hub You - Your Profit is in Your Follow-up: A System for Increased Sales Conversion
Keyword Concepts: factors that influence advertisingAdvertising: Of all the promotional mix elements, advertising is the one with the greatest similarities worldwide. The reason is that most advertising everywhere is based on American practices. The trend towards global marketing and economies of scale have prompted many firms to stress the standardization of advertising procedures.The factors that influence advertising are: the type of product, availability of media and the foreign environmental forces.1) Type of product: buyers of industrial goods and luxury products act on the same way worldwide, thus the standardization approach may be applied in these cases. This e
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use
Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips I recommend:Get Direct Mail Sales Leads...You can’t go wrong with these Brand-Aid tips:1) Less is more- Sell the sizzle not the steak.2) A package works better than a self mailer- A well crafted package can out pull a self mailer by a ratio of 4/1.3) Personalize it- Computer personalization of the targets name will result in a higher response and deliver your brand in a more
Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, *step-by-step system* for lead follow-up you are leaving a lot of profits sitting on the table.
It is widely accepted that it takes a minimum of five to seven attempts to close a sale (any sale) before the customer has enough information and confidence to buy from you. If your idea of follow-up is to bounce one autoresponder message back to your on-line inquiry and expect the cash register to ring, you are in for a shocking surprise.
You have heard often, and will continue to hear, that effective marketing is based on the building of relationships with your potential customers. It's true! Indeed, this is one of the true Power Principles of internet marketing. One of the great benefits of the internet is the ease and cost-effectiveness of relationship building.
We must understand that our potential customer is inundated with competing advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.
All of these marketing methods attempt to build a relationship with its audience in order to make the advertising message credible and believable. Credibility and believability lead naturally to sales.
The one media that stands head and shoulders above the competition is the internet. No other vehicle provides the opportunity to connect with your audience in such a timely and intimate way. Using the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.
If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you have built through your newsletter will translate to added business and increased profits for you.
Managing a newsletter or ezine does not have to be expensive or very time consuming. There are several free services that will host your publication and provide an automated subscription process. I just switched one newsletter over to the YahooGroups system for new subscriptions and it seems to work fine. It has eliminated all the hand subscription process and automated it for me, all at no cost.
As a marketer, you simply must communicate regularly with your distributors... and your product customers. You should give serious consideration to producing your own periodic e-mail newsletter. In doing so, you will be building relationships which will fatten your profits quickly.
AUTOMATED E-MAIL FOLLOW-UP:
The use of autoresponders to supply immediate and comprehensive information to your prospects is a very powerful use of e-mail technology and, I believe, a good one.
But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with very few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use t
Why does one business open with a great deal of fanfare and another with very little excitement? Chances are customers will eventually find the business that doesn’t have a successful grand opening, or will they? Wouldn’t you want to ensure that your grand opening is wildly successful and that lots of new customers visit your business? It can happen if you take the time to put as much effort and thought into the “Grand Opening Plan” as you did into the business plan. Set goals. You should have two primary goals - to increase traffic and to heighten awareness of your new business.Here are seven tips that your new business can implement to create a successful grand opening:
We must understand that our potential customer is inundated with competing advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.
All of these marketing methods attempt to build a relationship with its audience in order to make the advertising message credible and believable. Credibility and believability lead naturally to sales.
The one media that stands head and shoulders above the competition is the internet. No other vehicle provides the opportunity to connect with your audience in such a timely and intimate way. Using the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.
If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet... e-mail.
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you have built through your newsletter will translate to added business and increased profits for you.
Managing a newsletter or ezine does not have to be expensive or very time consuming. There are several free services that will host your publication and provide an automated subscription process. I just switched one newsletter over to the YahooGroups system for new subscriptions and it seems to work fine. It has eliminated all the hand subscription process and automated it for me, all at no cost.
As a marketer, you simply must communicate regularly with your distributors... and your product customers. You should give serious consideration to producing your own periodic e-mail newsletter. In doing so, you will be building relationships which will fatten your profits quickly.
AUTOMATED E-MAIL FOLLOW-UP:
The use of autoresponders to supply immediate and comprehensive information to your prospects is a very powerful use of e-mail technology and, I believe, a good one.
But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with very few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use
OK, so you’ve decided to begin using letters to editors to promote your work. (I’m using “work” here to mean your practice, consulting, website, or whatever). So how do you begin? This article is going to deal with the practice, nuts-and-bolts aspects of this writing. Tomorrow, I’ll be writing about how to incorporate information into the letter. But there are certain tricks you need to know about writing these letters, and that’s what we’re going to deal with now.The most important thing you can do is read what the publication says about writing letters. This is the easiest part, but the one that people often ignore. And if you ignore their rules, the publication may ignore
The two most powerful e-mail tools for effective client follow-up are:
==> Your own e-mail newsletter, ezine, discussion list, etc.
==> A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:
YOUR OWN E-MAIL NEWSLETTER, EZINE:
I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you have built through your newsletter will translate to added business and increased profits for you.
Managing a newsletter or ezine does not have to be expensive or very time consuming. There are several free services that will host your publication and provide an automated subscription process. I just switched one newsletter over to the YahooGroups system for new subscriptions and it seems to work fine. It has eliminated all the hand subscription process and automated it for me, all at no cost.
As a marketer, you simply must communicate regularly with your distributors... and your product customers. You should give serious consideration to producing your own periodic e-mail newsletter. In doing so, you will be building relationships which will fatten your profits quickly.
AUTOMATED E-MAIL FOLLOW-UP:
The use of autoresponders to supply immediate and comprehensive information to your prospects is a very powerful use of e-mail technology and, I believe, a good one.
But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with very few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations. This is the first in a series of five articles that examines those critical points.Target Your Customers---The Key to Your SuccessThe heart of every small business is getting a steady stream of good customers. Other things can be less than perfect with your business, but without a steady stream of good customers, your business will eventually die.If you worry about getting more customers to your business, you are not alone. The stress and worry of getting enough good customers
As a marketer, you simply must communicate regularly with your distributors... and your product customers. You should give serious consideration to producing your own periodic e-mail newsletter. In doing so, you will be building relationships which will fatten your profits quickly.
AUTOMATED E-MAIL FOLLOW-UP:
The use of autoresponders to supply immediate and comprehensive information to your prospects is a very powerful use of e-mail technology and, I believe, a good one.
But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with very few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use
Most people love to hide behind the lectern.. It makes them feel more secure. The only reason speakers should use a lectern is to hold notes. Here are a few guidelines to make the lectern work for you.Don’t lean. Create some space. Step back six to twelve inches from the lectern so that you can’t lean against it.Stand up straight. Slumping posture will create a sloppy appearance. Anchor your feet. If you sway back and forth, you’ll look like a buoy bobbing in the water. You don’t want to put people to sleep with hypnotic movement.Prepare the lectern in advance. Put a glass of water underneath it. Position your notes for maximum readability. Get familiar with any di
If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.
A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use the tool.
Fortunately, you have numerous high-tech tools available. In order to maximize your income you will want to take advantage of all lead generation tools and systems provided by your company.
The reward for building an automated follow-up system is always worth the effort. The time you spend nurturing your follow-up program will result in:
* Increased sales and profits
* Improved image
* More sales leads
* Lower sales costs
* Shortened selling cycles
* Improved cash flow
* Faster Team Building
* Higher Residual Income
* Faster Return-On-Investment (ROI)
Remember... the profits are in the FOLLOW-UP!
© 2005 Thom Reece All Rights Reserved
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