Tags |
|
|
Links |
|
|
Hub You - Know Your Product Before You Sell It
The following information is based upon over 500 interviews with senior executives with whom I conducted over the past four years. These senior executives represent a variety of industries and organizations. It is interesting to note the similarities of their responses. The research concentrated on five areas:1. How the
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it wil
Promotional marketing is the term used to describe the various means of communicating with customers and prospective customers. It is a key element of the marketing mix, designed to raise awareness of a company and its products or services and, ultimately, to increase sales.The aim of promotional marketing is to inform,
Before you sell your product, make sure you know it inside and out, you wouldn’t want to be caught without an answer if your prospect had a specific question.
Think about it, if you were interested in buying a product from someone and they couldn’t answer your simplest of questions about the product, how much faith would you have in it? Probably none.
Here are a few tips on how to get to know your product better:
1. Brochures and Literature
Obtain as much written information as you possibly can on your product. Read up on the features and benefits your product offers until you know them by heart. Keep reading until you can roll every detail off the tip of your tongue including any fee’s associated with the product.
Also, keep your brochures handy, open them up in front of your customer and go over the details of your product step by step. Customers love visuals.
2. Roll Play
Role playing is a fun way to get to know your products. You will need two of your associates to help you out with this.
You play the salesman, have one of your co-workers play the customer, and have one of your co-worker’s critiquing you.
Have your co-worker playing the customer ask as many questions about the product as he can possibly think of. When you are finished, go over the sales session with the person that critiqued you.
Also, take turns playing each character, playing the customer can give you a great perspective on their point of view. Think about it, how often are you the customer when it comes to buying your companies products? Never.
3. Use the Product
This is perhaps the best way to get to know a product. To actually own, have, and use the product, not only gives you the ability to know it inside and out, you will also be able to tell your customer that you have and use the product, and how wonderful you think it is. This will tell the customer how much you believe in the product and that you have confidence in it.
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it will
To run a successful business, you must have guts. Guts means you have an entrepreneurial instinct which is an overwhelming desire to have your own business. Devotion is much more likely if you have a love for your intended business. You must also have a working knowledge about the basics of your business, and study your compet
1. Brochures and Literature
Obtain as much written information as you possibly can on your product. Read up on the features and benefits your product offers until you know them by heart. Keep reading until you can roll every detail off the tip of your tongue including any fee’s associated with the product.
Also, keep your brochures handy, open them up in front of your customer and go over the details of your product step by step. Customers love visuals.
2. Roll Play
Role playing is a fun way to get to know your products. You will need two of your associates to help you out with this.
You play the salesman, have one of your co-workers play the customer, and have one of your co-worker’s critiquing you.
Have your co-worker playing the customer ask as many questions about the product as he can possibly think of. When you are finished, go over the sales session with the person that critiqued you.
Also, take turns playing each character, playing the customer can give you a great perspective on their point of view. Think about it, how often are you the customer when it comes to buying your companies products? Never.
3. Use the Product
This is perhaps the best way to get to know a product. To actually own, have, and use the product, not only gives you the ability to know it inside and out, you will also be able to tell your customer that you have and use the product, and how wonderful you think it is. This will tell the customer how much you believe in the product and that you have confidence in it.
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it wil
I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing.So instead of losing sleep wondering what you
2. Roll Play
Role playing is a fun way to get to know your products. You will need two of your associates to help you out with this.
You play the salesman, have one of your co-workers play the customer, and have one of your co-worker’s critiquing you.
Have your co-worker playing the customer ask as many questions about the product as he can possibly think of. When you are finished, go over the sales session with the person that critiqued you.
Also, take turns playing each character, playing the customer can give you a great perspective on their point of view. Think about it, how often are you the customer when it comes to buying your companies products? Never.
3. Use the Product
This is perhaps the best way to get to know a product. To actually own, have, and use the product, not only gives you the ability to know it inside and out, you will also be able to tell your customer that you have and use the product, and how wonderful you think it is. This will tell the customer how much you believe in the product and that you have confidence in it.
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it wil
With a job as an insurance agency’s account handler, you become responsible for managing client accounts. It is your job to advise on how to manage risks and you will offer insurance solutions to their risk problems. You will learn to work with clients and underwriters, hopefully maintaining good relations with both. You wi
Also, take turns playing each character, playing the customer can give you a great perspective on their point of view. Think about it, how often are you the customer when it comes to buying your companies products? Never.
3. Use the Product
This is perhaps the best way to get to know a product. To actually own, have, and use the product, not only gives you the ability to know it inside and out, you will also be able to tell your customer that you have and use the product, and how wonderful you think it is. This will tell the customer how much you believe in the product and that you have confidence in it.
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it wil
Nothing on earth can bring humanity together than the Olympic Games. It also applies that nothing can bring global business together than the quadrennial meet.Last weekend, the mountain city of Turin, host to Italy’s industrial revolution and the holiest relic in Roman Catholicism, became host to more than 2,000 athlete
One of the worst mistakes a sales person can possibly make is to be unprepared.
Take a few minutes out of every day to get to know your products better. Make learning about them fun with the role playing, and concentrate most on the products you know least about.
Remember, the more you know about your product, the easier it will be to sell. Good luck.
This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/37837/iadvice-Know-Your-Product-Before-You-Sell-It.html">Know Your Product Before You Sell It</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/37837/iadvice-Know-Your-Product-Before-You-Sell-It.html]Know Your Product Before You Sell It[/url]
Related Articles:
Operating Agreement for California LLC
Three Killer Secrets For Small Business Email Marketing
European Regulatory Language Requirements
Bookmark it:
|