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  • Hub You - Your Customer is Not a Statistic

    Why Don't You Have Ten Times as Many Clients? You Could!
    You know that hundreds, if not thousands, of people want and need your products and services. You're spending good money on advertising and mailings and you have a great looking website up, but you're still not getting all the clients you want or could handle. Why aren't more people responding to your marketing?The most likely reason is your small business marketing materials
    Out the Door

    The last thing the customer wants is to be hurried out the door. Remember. You are running a business, where people are your greatest asset. You are not on an assembly line manufacturing cars, so don’t treat your customer as though you are.

    When you are finished with your customer’s transaction, ask if there is anything else you can do for them, or if they ha

    Accounts Receivable Process
    The process of accounts receivable starts when products or services are provided to a customer on credit. The company that details the transaction including the total amount and duration of credit creates an invoice. The invoice is then recorded.If payment is on time the accounts receivable process ends there. However, often this is not the case. That's when the collection de
    When a customer walks into your office, you want to make sure they feel welcome, you want to treat your customer as though they are a piece of gold, and not as a statistic.

    Have you ever been standing in a line, and when it comes to your turn to be waited on, the sales associate yells out “next?”

    Just thinking about that scenario makes me cringe. It is hardly a way to build a relationship with your customer.

    I have been working in sales for more than fifteen years, and I have literally had customers tell me that the most important thing to them is to be appreciated and not treated as a statistic.

    Keep this in mind the next time you wait on a customer, instead of yelling “next,” you can politely say, “may I help you Ms. Jones.”

    We all have our daily, weekly, and monthly goals that we must meet. And with this pressure applied to our daily work day, it is easy to lose sight of the fact that it is the customer who is the most important thing when it comes to our company’s existence. They are the backbone. Without customers, we cease to exist.

    Here are a few tips to ensure that your customer is appreciated by you and your company, and not viewed as just another number in line.

    1. Address Your Customer by Name

    When addressing your customer, make sure you call them by name. This will put your relationship with your customer on a personal level, and customers like to know that they are remembered. It gives them a felling of importance with you, and your company.

    2. Don’t Hurry Them Out the Door

    The last thing the customer wants is to be hurried out the door. Remember. You are running a business, where people are your greatest asset. You are not on an assembly line manufacturing cars, so don’t treat your customer as though you are.

    When you are finished with your customer’s transaction, ask if there is anything else you can do for them, or if they hav

    Who are Those People You're Selling To?
    If you're in the IT business, that's an important question.Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'.What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people running an e-commerce Web site
    a relationship with your customer.

    I have been working in sales for more than fifteen years, and I have literally had customers tell me that the most important thing to them is to be appreciated and not treated as a statistic.

    Keep this in mind the next time you wait on a customer, instead of yelling “next,” you can politely say, “may I help you Ms. Jones.”

    We all have our daily, weekly, and monthly goals that we must meet. And with this pressure applied to our daily work day, it is easy to lose sight of the fact that it is the customer who is the most important thing when it comes to our company’s existence. They are the backbone. Without customers, we cease to exist.

    Here are a few tips to ensure that your customer is appreciated by you and your company, and not viewed as just another number in line.

    1. Address Your Customer by Name

    When addressing your customer, make sure you call them by name. This will put your relationship with your customer on a personal level, and customers like to know that they are remembered. It gives them a felling of importance with you, and your company.

    2. Don’t Hurry Them Out the Door

    The last thing the customer wants is to be hurried out the door. Remember. You are running a business, where people are your greatest asset. You are not on an assembly line manufacturing cars, so don’t treat your customer as though you are.

    When you are finished with your customer’s transaction, ask if there is anything else you can do for them, or if they ha

    A Lesson for Budding Entrepreneurs
    RR Donnelley, the largest Commercial Printer in the world, was and is a great company to work for. My career was going just great – I had gained a reputation as a Troubleshooter and Turnaround Manager, perhaps also some would say a bit of a Maverick. Whilst I provided the drive and hands-on change management – Donnelley supplied the comfort of having a multi-billion dollar corporati
    ve our daily, weekly, and monthly goals that we must meet. And with this pressure applied to our daily work day, it is easy to lose sight of the fact that it is the customer who is the most important thing when it comes to our company’s existence. They are the backbone. Without customers, we cease to exist.

    Here are a few tips to ensure that your customer is appreciated by you and your company, and not viewed as just another number in line.

    1. Address Your Customer by Name

    When addressing your customer, make sure you call them by name. This will put your relationship with your customer on a personal level, and customers like to know that they are remembered. It gives them a felling of importance with you, and your company.

    2. Don’t Hurry Them Out the Door

    The last thing the customer wants is to be hurried out the door. Remember. You are running a business, where people are your greatest asset. You are not on an assembly line manufacturing cars, so don’t treat your customer as though you are.

    When you are finished with your customer’s transaction, ask if there is anything else you can do for them, or if they ha

    Testimonials in Direct Mail Advertising Sales Letters Must Sound Groovy - Dude
    If you want to improve your sales letters, read movie reviews. One of the most common criticisms brought against new movies is that the characters are wooden and one-dimensional. Their actions are predictable. Their speech is predictable.Remember this when you decide to include a testimonial in your direct mail advertising letter. Putting a testimonial in
    d your company, and not viewed as just another number in line.

    1. Address Your Customer by Name

    When addressing your customer, make sure you call them by name. This will put your relationship with your customer on a personal level, and customers like to know that they are remembered. It gives them a felling of importance with you, and your company.

    2. Don’t Hurry Them Out the Door

    The last thing the customer wants is to be hurried out the door. Remember. You are running a business, where people are your greatest asset. You are not on an assembly line manufacturing cars, so don’t treat your customer as though you are.

    When you are finished with your customer’s transaction, ask if there is anything else you can do for them, or if they ha

    How To Find Your Best Niche
    I know you’re going to hate me for saying this but the first thing you should do is “think about it.” It’s probably sitting right under your nose.Every time I’ve been looking for the best niche from which to win new business the answer has always been obvious when it eventually emerged. So obvious that I can never believe it took me so long to figure it out.My thinking
    Out the Door

    The last thing the customer wants is to be hurried out the door. Remember. You are running a business, where people are your greatest asset. You are not on an assembly line manufacturing cars, so don’t treat your customer as though you are.

    When you are finished with your customer’s transaction, ask if there is anything else you can do for them, or if they have any questions for you. You could even use this opportunity to ask if you could go over some of your companies products with them, which you feel could benefit them.

    The last thing you want to do is get them in and get them out.

    3. Discuss Non-Business Topics

    There is more beneath the surface of your customers than just the business that they do with you. People love to talk about themselves, such as their family, their job’s, their pets, their hobbies, etc. So ask your customer about one of the topics mentioned above, I guarantee they will be delighted to tell you all about it.

    This is also a great way to get to know your customer, and build a strong relationship with them.

    A strong business relationship is a great opportunity to obtain all of your customer’s business as well as the business of all of their friends and relatives through referrals.

    So remember, don’t treat your customer like a statistic, treat them as you would treat one of your friends.

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