Tags |
|
|
Links |
|
|
Hub You - Why Selling 'Wants' Always Outsells The Selling Of Needs.
When bipolar disorder hits at work, it all hits the fan. A public display of excess emotion or over-the-top behavior is usually seen as unacceptable. There goes your reputation as a good worker, several fair-weather friends, perhaps pay for the time you’re off work. And then when you’re ready to return, the boss sacks you. You have lost a job, and you might lose an entire career if word gets around yo
If you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate. Your prime
The word ‘sorites’ derives from the Greek soros (meaning ‘heap’) and originally referred to a puzzle known as “The Heap” which is based on the following:Would you describe a single grain of wheat as a heap? No. Would you describe two grains of wheat as a heap? No. … You must admit the presence of a heap sooner or later, so where do you draw the line?Similarly:Would you describe a
Well, in reality a television set is NOT something we need, it's something we believe we need. In fact our Human 'needs' are relatively few. We need shelter, food, love, and purpose in our lives. Owning a television set is not anywhere to be found on any known list of Human 'needs'.
So, what on earth does this astute observation about Human needs have to do with television or Internet marketing practices?
A lot.
You see marketing has little to do with our basic Human needs. However, it does have a lot to do with appealing to our Human wants. Marketing strategy is situational or circumstantial. The 'big' marketing term used here to explain this is 'phychographics'. It may also be called 'positioning'. However, whatever marketing techno-babble is used it means 'situational or circumstantial' selling. Don't get confused by the marketing techno-talk.
Wants are different from needs.
For example if you are hungry you know you NEED food. However, the choices you make about what to eat will directly relate to your own existing circumstances.
If you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate. Your prime c
Your resume writing ability and your personal Internet presence are critical to reducing the amount of time it takes to land a career opportunity. Some say it takes on average 1-month for every $10,000 of annual income you earn to find your next job when you are out of work. I'm not so sure I agree with the correlation, but I do agree that as you move up the corporate food chain it can take longer to
So, what on earth does this astute observation about Human needs have to do with television or Internet marketing practices?
A lot.
You see marketing has little to do with our basic Human needs. However, it does have a lot to do with appealing to our Human wants. Marketing strategy is situational or circumstantial. The 'big' marketing term used here to explain this is 'phychographics'. It may also be called 'positioning'. However, whatever marketing techno-babble is used it means 'situational or circumstantial' selling. Don't get confused by the marketing techno-talk.
Wants are different from needs.
For example if you are hungry you know you NEED food. However, the choices you make about what to eat will directly relate to your own existing circumstances.
If you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate. Your prime
Finally, a Product that actually Delivers Real Information and Imparts Real and Up to Date Marketing Skills.The Profit Lance System is an online course and a system that teaches you marketing basics, secret marketing and traffic techniques plus providing mini-courses on a whole host of money-making skills such as copywriting, seo, product development and more. This is an absolutely great val
A lot.
You see marketing has little to do with our basic Human needs. However, it does have a lot to do with appealing to our Human wants. Marketing strategy is situational or circumstantial. The 'big' marketing term used here to explain this is 'phychographics'. It may also be called 'positioning'. However, whatever marketing techno-babble is used it means 'situational or circumstantial' selling. Don't get confused by the marketing techno-talk.
Wants are different from needs.
For example if you are hungry you know you NEED food. However, the choices you make about what to eat will directly relate to your own existing circumstances.
If you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate. Your prime
Do you make your marketing action-oriented?So many small business owners and professional service providers believe that the purpose of marketing is to 'get your name out there.'That's a huge waste of time, energy and money. When you're a small business and every penny counts you want your marketing to result in a steady supply of good leads. Getting your name out there or creatin
Wants are different from needs.
For example if you are hungry you know you NEED food. However, the choices you make about what to eat will directly relate to your own existing circumstances.
If you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate. Your prime
A lot of celebrities, non-profit and non-governmental organizations work in different fund raising events every year. This could be to get more money for AIDS research, food for impoverished nations and victims of national calamities.This type of fundraiser doesn't go from house to house in the event that the homeowner will give a fat check. It takes a gimmick and a bit of marketing to get peop
If you were sitting in the middle of a drought stricken country where there was little food to eat you would not be concerned about WHAT you ate. Your prime concern would be about eating ANYTHING to survive.
However, if you were living in a place with abundant resources, and you had a 6 figure income you would have different 'needs'. You would probably be making life changing decisions like, 'which wine should I drink with dinner, the red or the white'? This is not about survival. This is not about need, it's all about wants.
Now, I'm sure you've heard it all before, "know your customer". If you know your customer and can fulfill their "needs" (aka wants) then your business will succeed.
So, how do you do that 'know your customer stuff' (especially if you haven't got any customers yet)?
Well, the most valuable time you can ever spend BEFORE you market anything (on the web or anywhere else) is the time you spend identifying what the real and/ or (perceived) needs (aka wants) of your target market group actually are.
The fortunate thing about marketing on the web is that (if you know what you're doing) the web will actually TELL you what your potential customers WANT. It's called keyword research.
Understanding how people search on the web, and what they search for
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/37793/iadvice-Why-Selling-Wants-Always-Outsells-The-Selling-Of-Needs.html">Why Selling 'Wants' Always Outsells The Selling Of Needs.</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/37793/iadvice-Why-Selling-Wants-Always-Outsells-The-Selling-Of-Needs.html]Why Selling 'Wants' Always Outsells The Selling Of Needs.[/url]
Related Articles:
Weeding Out The Old, Making Way For The New
Article Submission Software Pulls In Targeted Buying Traffic!
Selling on the Internet: Who Said What?
Bookmark it:
|