Hub You - Business

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 fly

ylish, wealthy, important, happy, relaxed or sexy.

For those of you selling engineering or technical products and think this isn't for you - think again.

Some years ago I worked as a Sales Engineer for Loctite industrial adhesives. On several occasions I proved to engineers through numerous tests, how my product could save time an

Hypnotherapy for Business Development – Leading by Example
So you thought hypnotherapy and business development make a rather odd couple, right? One is all about strange utterings and exaggerated facial expressions, while the other is about being cool, calculated and professional. How odd that they could even be considered compa

I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing.

So instead of losing sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point), could be.

Your ESP is about how your customers feel when they deal with you. How they feel when they use your product or service.

A USP could be - "We have a 24 hour delivery service" The ESP would be - "You'll be enjoying our product the day after ordering it"

A USP - "Our prices are very competitive" The ESP - "You'll feel you've received value for money if you buy this"

As all good sales people know, we don't sell a feature (USP) we sell a benefit (ESP).

Customers don't buy Nike clothing because there made from quality materials, they buy Nike because they want to feel like Tiger Woods on the Golf course or Andre Aggasi on the tennis court.

They don't buy Microsoft products because of all the research they've done, they buy them because they feel good about them.

Start to think what your ESP is. What does your product or service do that makes your customers feel secure, comfortable, acceptable to others, admired, stylish, wealthy, important, happy, relaxed or sexy.

For those of you selling engineering or technical products and think this isn't for you - think again.

Some years ago I worked as a Sales Engineer for Loctite industrial adhesives. On several occasions I proved to engineers through numerous tests, how my product could save time and

Managing Change - The First Key to Helping People to Embrace Change
“Life is a movie and you’re the star, give it a happy ending.” Joan Rivers the actress and comedienne said that and it really applies to dealing with and coping with change in your organization and life. I learned about this as a Marine sniper in the jungles of Vietnam.

better to think about what your ESP (emotional sales point), could be.