| Hub You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Sales > Sales: I Don't Know What To Do-Guess I'll Call Steve |
|
Hub You - Sales: I Don't Know What To Do-Guess I'll Call Steve
Would you rather spend $2,000 for 500 Customized T-Shirts or $225 for 500 Customized Bracelets? her order. This one was a little bigger, so he had more at stake. As it turned out, his firm had discontinued those items but he bought them from another company in the area and sold them to us...at cost.Consider the following situation: you have an upcoming fundraiser. You have a choice between using rubber silicone wristbands and customizable t-shirts, both of which are good promotional materials. But what promotional material would you prefer? Thought so: you will opt for the rubber silicone wristbands.I just don’t get it why other organizations don’t make use of these rubber silicone wristbands more often. But some say that these rubber silicone wristbands will revolutionize promotions. Because these wristbands will catch the attention of peop The day finally came when I had been trying to track down something for one of our departments but was unable to come up with a supplier or even a manufacturer. I didn't even have anything other than a description of what I was looking for. I don't remember anything about the item, but I DO remember Steve. When I had totally exhausted all my resources, I picked up the phone and called Steve. He had never heard of this sort of thing either! I was up against a wall. The next day, More Public Relations Advice from the PR Doctor I knew the first time I met him that he was just out to get my business. After all he was a salesman. That's what his card said, that's what his job was, and that's what he did for a living.The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation.One may ask what can be done to establish a good reputation, keep that good reputation and when hit by a crisis, repair a damaged reputation? Is there a prescription out there that provides some solid advice on this subject? I don't trust salesmen, and I bet a lot of the people who read this don't either. It's not surprising, I guess. There are a lot of salespeople in the world who will do or say almost anything to get a sale, and a lot of times the things they say are lies or half truths, and the things they do are deceptive and deceiving. Just like a lot of other things in life, it only takes getting burned a couple of times to make you distrust all of their ilk. (C'mon, who uses "ilk" anymore?) I was a federal purchasing agent, so it was MY job to deal with salespeople, and I got to see a lot of the bad ones. I got to see a lot of junk passed off as quality goods, and sometimes I had help clean up the mess or deal with the aftermath. This wasn't the first time, either. I had been a business manager for a mental health facility in northwest Florida, an accountant for the Florida State Department of Education in Tallahassee, and a fiscal consultant/accountant/purchasing agent/comptroller in a regional office of a federally funded education program. I had been taken on a few rides and, like I said, I don't trust salesmen. I had gotten to see enough of them in action. Over the years, I had begun to stereotype people in sales. When they walked in the door, the first thing I thought was, "Uh-oh. Wonder what he/she's going to try to push off on me this time?" I had my defenses up and it showed. If a sales person gave me a compliment or made a joke, I figured they were just trying their tricks to get inside my defenses, so I just hardened that wall, didn't give them any more time than I had to, and then forgot about them. Then along came Steve. He was the major rep assigned to our account by a local office supply and equipment firm. We did a lot of business with them, so there was no way to avoid dealing with him. He was smooth, but pleasant, and it was difficult, but I managed to keep the wall up. I couldn't understand why the other purchasing agents were always calling him and placing orders with him. I could see what he was doing. He worming his way into their confidence so that they would place orders with him, but I could see right through his act and could follow his every move. Then the day came that I ordered something that the local store didn't have in stock but needed quickly. It wasn't a big order and Steve was on commission, but he drove a couple of hours to get to another store, pick up the order, and then drove back and delivered it personally. He probably didn't make any commission on that order. A few days later, I placed another order. This one was a little bigger, so he had more at stake. As it turned out, his firm had discontinued those items but he bought them from another company in the area and sold them to us...at cost. The day finally came when I had been trying to track down something for one of our departments but was unable to come up with a supplier or even a manufacturer. I didn't even have anything other than a description of what I was looking for. I don't remember anything about the item, but I DO remember Steve. When I had totally exhausted all my resources, I picked up the phone and called Steve. He had never heard of this sort of thing either! I was up against a wall. The next day, Your Job Search Is A Marketing Campaign (Part 2) eral purchasing agent, so it was MY job to deal with salespeople, and I got to see a lot of the bad ones. I got to see a lot of junk passed off as quality goods, and sometimes I had help clean up the mess or deal with the aftermath. This wasn't the first time, either. I had been a business manager for a mental health facility in northwest Florida, an accountant for the Florida State Department of Education in Tallahassee, and a fiscal consultant/accountant/purchasing agent/comptroller in a regional office of a federally funded education program. I had been taken on a few rides and, like I said, I don't trust salesmen. I had gotten to see enough of them in action.Here's a continuation of my article from a few months back on how the successful job search is really just a personal marketing campaign.To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search.Here are three ways to do that, and get hired faster by emulating successful marketing.1) Define Your Target Mark Over the years, I had begun to stereotype people in sales. When they walked in the door, the first thing I thought was, "Uh-oh. Wonder what he/she's going to try to push off on me this time?" I had my defenses up and it showed. If a sales person gave me a compliment or made a joke, I figured they were just trying their tricks to get inside my defenses, so I just hardened that wall, didn't give them any more time than I had to, and then forgot about them. Then along came Steve. He was the major rep assigned to our account by a local office supply and equipment firm. We did a lot of business with them, so there was no way to avoid dealing with him. He was smooth, but pleasant, and it was difficult, but I managed to keep the wall up. I couldn't understand why the other purchasing agents were always calling him and placing orders with him. I could see what he was doing. He worming his way into their confidence so that they would place orders with him, but I could see right through his act and could follow his every move. Then the day came that I ordered something that the local store didn't have in stock but needed quickly. It wasn't a big order and Steve was on commission, but he drove a couple of hours to get to another store, pick up the order, and then drove back and delivered it personally. He probably didn't make any commission on that order. A few days later, I placed another order. This one was a little bigger, so he had more at stake. As it turned out, his firm had discontinued those items but he bought them from another company in the area and sold them to us...at cost. The day finally came when I had been trying to track down something for one of our departments but was unable to come up with a supplier or even a manufacturer. I didn't even have anything other than a description of what I was looking for. I don't remember anything about the item, but I DO remember Steve. When I had totally exhausted all my resources, I picked up the phone and called Steve. He had never heard of this sort of thing either! I was up against a wall. The next day, Safety for Your Production: Spark Detection Systems Reduce Your Risk of Fires and Explosions gun to stereotype people in sales. When they walked in the door, the first thing I thought was, "Uh-oh. Wonder what he/she's going to try to push off on me this time?" I had my defenses up and it showed. If a sales person gave me a compliment or made a joke, I figured they were just trying their tricks to get inside my defenses, so I just hardened that wall, didn't give them any more time than I had to, and then forgot about them.In any type of production facility, fire control encompasses a wide range of equipment or systems from building sprinklers to plant site fire departments. A spark detection/extinguishing system must be thought of as part of a plant’s overall security and safety network. Just as a residential alarm system provides protection to a homeowner, a spark detection system provides preventive protection against potential loss of human life, production facilities, equipment and costly downtime.Where do Spark Streams appear?Spark streams in dust collecti Then along came Steve. He was the major rep assigned to our account by a local office supply and equipment firm. We did a lot of business with them, so there was no way to avoid dealing with him. He was smooth, but pleasant, and it was difficult, but I managed to keep the wall up. I couldn't understand why the other purchasing agents were always calling him and placing orders with him. I could see what he was doing. He worming his way into their confidence so that they would place orders with him, but I could see right through his act and could follow his every move. Then the day came that I ordered something that the local store didn't have in stock but needed quickly. It wasn't a big order and Steve was on commission, but he drove a couple of hours to get to another store, pick up the order, and then drove back and delivered it personally. He probably didn't make any commission on that order. A few days later, I placed another order. This one was a little bigger, so he had more at stake. As it turned out, his firm had discontinued those items but he bought them from another company in the area and sold them to us...at cost. The day finally came when I had been trying to track down something for one of our departments but was unable to come up with a supplier or even a manufacturer. I didn't even have anything other than a description of what I was looking for. I don't remember anything about the item, but I DO remember Steve. When I had totally exhausted all my resources, I picked up the phone and called Steve. He had never heard of this sort of thing either! I was up against a wall. The next day, Selling to Different Cultural Styles and Backgrounds anaged to keep the wall up.What should salespeople do in order to keep up with the changing business environment and satisfy the needs and desires of consumers?Hofstede’s model and other models that help sales teams “think globally and act locally” are more relevant today then they ever have been. Future salesperson success will come down to who can personalize the message for the individual buying organization and the people involved. In other words, who can be the most relevant in the eyes of the buyer. This is the single most important dimension that a salesperson can bring to an I couldn't understand why the other purchasing agents were always calling him and placing orders with him. I could see what he was doing. He worming his way into their confidence so that they would place orders with him, but I could see right through his act and could follow his every move. Then the day came that I ordered something that the local store didn't have in stock but needed quickly. It wasn't a big order and Steve was on commission, but he drove a couple of hours to get to another store, pick up the order, and then drove back and delivered it personally. He probably didn't make any commission on that order. A few days later, I placed another order. This one was a little bigger, so he had more at stake. As it turned out, his firm had discontinued those items but he bought them from another company in the area and sold them to us...at cost. The day finally came when I had been trying to track down something for one of our departments but was unable to come up with a supplier or even a manufacturer. I didn't even have anything other than a description of what I was looking for. I don't remember anything about the item, but I DO remember Steve. When I had totally exhausted all my resources, I picked up the phone and called Steve. He had never heard of this sort of thing either! I was up against a wall. The next day, Procurement her order. This one was a little bigger, so he had more at stake. As it turned out, his firm had discontinued those items but he bought them from another company in the area and sold them to us...at cost.The range of activities associated with the buying of goods and services to support business operations is called procurement. When talking about procurement, planning is the first and most important step in the whole process. Planning involves selecting missions and objectives and the actions to achieve them; it requires managers to choose among alternative future courses of action. Plans thus provide a rational approach to preselected objectives.Planning bridges the gap from where we are to where we want to go. It makes it possible for things to occur which The day finally came when I had been trying to track down something for one of our departments but was unable to come up with a supplier or even a manufacturer. I didn't even have anything other than a description of what I was looking for. I don't remember anything about the item, but I DO remember Steve. When I had totally exhausted all my resources, I picked up the phone and called Steve. He had never heard of this sort of thing either! I was up against a wall. The next day, the phone rang. It was Steve. He had spent hours calling contacts and suppliers all over the country with only a description of what I was looking for. He had come up with a manufacturer and a supplier, and he gave me the addresses and phone numbers. In network and internet marketing, it is often said that one of the first things you need to do is establish a bond of trust between yourself and the customer. It works in a lot of places, this "bond of trust" thing. I will never know if Steve did the things he did because he was a good guy, or liked me, or had made a promise to his dying mother. Maybe he did what he did because he was a salesman and that's how he knew to make sales. Well, it worked. He made sales. It didn't take long for me to start slipping business to Steve whenever I could. I trusted and respected him, and I owed him. After all, wasn't he the one who taught me that not all salespeople are just out to get my business? You know something? Maybe that's not the only thing I learned.
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:A Few Business Generalizations The Planning of an Incentive Program Appealing To The Morons-How To Set Up Your Site So That Even A Chimpanzee Can Navigate It
|