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Hub You - New Business Generator: Your Customers Are Lab Rats
The best way to build traffic at your display and to generate interest for it would be to get creative. You can hit upon a creative display by opting for a video trade show display. High technology video trade show displays are a dramatic and catchy way to put up your display. Extremely eye catching attention garnering trade show video displays are those are generally hung high for maximum visibility. Gobo lights that travel across the span of a tension fabric can work as remarkable video displays. They can also beam company logos and can even be made to change colors in coordination with the com
Once you know this you need to stop all your selling and marketing efforts to any rat that isn’t white. This makes your job not selling your services but finding the white rats. Which do you think is easier to do…sell or pick out white rats o
Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.1. They forget I suppose you could call this a case of “poor institutional memory.” Donors simply forget your institution. They read your letter, decide to give, put your letter down somewhere, and then forget to mail you their gift.2. They get distracted Some stop sending gifts because they get sidetracked by other priorities, such as the
If you do any kind of selling this post could be the most important thing you read and act upon in 2006.
So, why are your customers lab rats?
I’ll tell you why you need to think of them in this way and how by doing so you can make your selling job easier and your profits go through the roof.
I was listening to an old interview with Speed Selling Expert John Paul Mendocha this morning and from that interview I was reminded of this utterly simple and clear headed concept.
Think of all the people in your universe (the entire pool of people you could possibly sell to) as lab rats. Some of them are black rats, white rats, beige rats, grey rats, spotted rats and so on.
To be truly successful in selling and marketing and to make your success faster and easier you need to know exactly which type of rats you are going to do research on. So let’s say the white rats have some propensity to buy from you more than any other color (maybe even just a little).
Once you know this you need to stop all your selling and marketing efforts to any rat that isn’t white. This makes your job not selling your services but finding the white rats. Which do you think is easier to do…sell or pick out white rats ou
Many professional resume writers strongly recommend including an objective statement on your resume. I agree...under one condition. It has to be so good that it reaches out and COMPELS the reader to call you for an interview. Most aren't.If you're interviewing a prospective resume writer (and you should definitely interview them before hiring them), ask him for a respresentative object statement from his porfolio. Is it compelling to you? What's compelling to you might not be compelling to somebody else, but what's NOT compelling to you probably wouldn't excite anybody else.If you c
I was listening to an old interview with Speed Selling Expert John Paul Mendocha this morning and from that interview I was reminded of this utterly simple and clear headed concept.
Think of all the people in your universe (the entire pool of people you could possibly sell to) as lab rats. Some of them are black rats, white rats, beige rats, grey rats, spotted rats and so on.
To be truly successful in selling and marketing and to make your success faster and easier you need to know exactly which type of rats you are going to do research on. So let’s say the white rats have some propensity to buy from you more than any other color (maybe even just a little).
Once you know this you need to stop all your selling and marketing efforts to any rat that isn’t white. This makes your job not selling your services but finding the white rats. Which do you think is easier to do…sell or pick out white rats o
Most people today live on credit. Average incomes have risen 72% over the past decade, and yet personal debt is up 123%. Unbelievably, interest rates on deposits are at a 40-year low...but interest rates on credit cards is an astronomical 18-27%. It’s no wonder the average person falls into a never-ending trap of debt. In fact, the average person will never get out of debt.If you find yourself caught in that vicious cycle, It’s Time For A Change.In the past I have done an entire training program on this subject titled “Straight talk to Network Marketers regarding Wealth” I o
Think of all the people in your universe (the entire pool of people you could possibly sell to) as lab rats. Some of them are black rats, white rats, beige rats, grey rats, spotted rats and so on.
To be truly successful in selling and marketing and to make your success faster and easier you need to know exactly which type of rats you are going to do research on. So let’s say the white rats have some propensity to buy from you more than any other color (maybe even just a little).
Once you know this you need to stop all your selling and marketing efforts to any rat that isn’t white. This makes your job not selling your services but finding the white rats. Which do you think is easier to do…sell or pick out white rats o
Integrity in business is a quality that is highly under-rated by executives these days. Many executives are so "pushed and pulled" by a not so hidden force called the "profit motive" that they often find themselves compromising something that without which they could lose all credibility and trust from those they are trying to retain business from.Isn't it ironic that something (i.e. the profit motive) that is supposed to help guide businesses into the black often drives them blindly into the red? Why is this? Well it's because often executives who run such businesses put profits above the
To be truly successful in selling and marketing and to make your success faster and easier you need to know exactly which type of rats you are going to do research on. So let’s say the white rats have some propensity to buy from you more than any other color (maybe even just a little).
Once you know this you need to stop all your selling and marketing efforts to any rat that isn’t white. This makes your job not selling your services but finding the white rats. Which do you think is easier to do…sell or pick out white rats o
As I grew more and more tired of my stressful life as a doctor I started searching for alternative ways to remain in the health field yet be able to make money without having to grind myself to death at work and spend hours and days away from my family.Many people in many career fields or job industries dream of doing very little and making very much in profit.Also many stay home mothers try to kill their time or add to the household income by finding a good work from home business that is family oriented, safe and ethical.So many of us have decided to start a melaleuca healt
Once you know this you need to stop all your selling and marketing efforts to any rat that isn’t white. This makes your job not selling your services but finding the white rats. Which do you think is easier to do…sell or pick out white rats out of a group?
In real terms these concepts are targeting, picking a niche, qualifying and disqualifying in your business, marketing and sales efforts.
In 2006 I want you to limit the number of customers you can talk to. I want you to reduce the size of the pool you play in. I want you to not focus on a mass audience but on a very narrow one.
That’s right…I’m telling you to reduce the number of potential targets you can sell you goods and services to.
Sounds counter intuitive doesn’t it? It’s not!
With your focus on only the best prospects and a smaller number of them your marketing and selling can be much more effective. You will have more money and time to concentrate, penetrate and infiltrate that group and your results will be significantly greater then if you were to “spray and pray” your dollars, time and effort on a large pool of random people.
Let’s go back to our “lab rat” analogy.
Think of your business as a big lab study. First you have to decide what animal you are going to perform the study on. We were talking ab
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