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    New Leader - Figuring Out What to Do
    When John was promoted to his first management job, his boss gave him a book about twelve traits a leader must have. His father gave him a different book about the characteristics of great leaders. His sister sent him an article about the new leadership. And his brother-in-law sent him a different article on the same subject, but with different advice.When John's wife, Susan, walked into the den that night, she found him grimly staring into space. The books and articles were scattered around him."I can't make sense of this," he groused, "One book is telling me that good bosses have integrity and values. The othe
    feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

    Po

    What You Need to Know about Copywriting
    Copywriting is basically the term used in referring to the process of writing the text that publicize a business, person, an idea or an opinion. A copy may be used on its own, such as a script for a television or radio advertisement, or in conjunction with other kinds of media as in the text for websites and promotional materials. The main purpose of copywriting is to create text that would persuade an audience to act by patronizing a particular product, service or viewpoint. Copywriting may also be used to sway an audience from a certain notion, or belief.What Are Examples of Copywriting?People encounter products o
    “Did you see that game last night?”

    “How about all this rain we’ve been getting?”

    “That’s a nice bowling trophy. I love bowling!”

    Ever use one of those questions? Thought so. Who are you kidding with that crap? In the words of Jeffrey Gitomer, “All things being equal, people buy from friends. All things NOT being equal, people buy from friends.”

    If people buy from people they like, one of your first goals should be to get your prospects to like you.

    For a salesperson, this can be tough. People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

    Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

    Poi

    All I Needed to Learn in Life I Learned From Betty Crocker
    Some of you may be too kind to say it. But I can tell you’re thinking, “I don’t know what you know about life, but I think you’ve learned a bit too much about Betty Crocker.”Yes, I’ve learned a great deal about Betty Crocker over the past forty-some years. I’ve sat at her table many times. But as much as I’ve learned ABOUT her, I’ve learned more FROM her!You’re probably thinking, “Yup, I knew it, you’ve finally gone off your rocker. Jean’s been creative one too many times! All she’s learned from Betty Crocker is how to gain weight!”Well, you’re wrong. And I’ll tell you why.Consider the simple box
    those questions? Thought so. Who are you kidding with that crap? In the words of Jeffrey Gitomer, “All things being equal, people buy from friends. All things NOT being equal, people buy from friends.”

    If people buy from people they like, one of your first goals should be to get your prospects to like you.

    For a salesperson, this can be tough. People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

    Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

    Po

    Marketing - Networking and Collaboration
    Restarting my business this year meant looking again at my marketing, which if I'm honest, was pretty abysmal before.Having decided to really go for it I have been putting together email campaigns, blogging, and networking online, and have started going to offline networking events too.If only all these things produced instant results, but as you probably know, you need to be in it for the long haul. It's not all doom and gloom though as meetings I had months ago are beginning to bear fruit.So what's working best at the moment?Offline networking is probably working the best, but the emails and blogs ha
    le buy from friends.”

    If people buy from people they like, one of your first goals should be to get your prospects to like you.

    For a salesperson, this can be tough. People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

    Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

    Po

    Concrete Restoration Using Water Blasting
    Over time, concrete sidewalks, driveways, parking lots, and other structures will begin to show their age. Cracks, uneven pavement, crumbling, and loose joints are just a few of the visible problems that will occur. This is due to water damage, stress and strain, and the movement of the earth. Cleaning and resurfacing concrete structures is important, especially in areas that receive a lot of rain. Using water blasters to do concrete repair restoration are becoming more popular for many reasons. Since concrete is coated with a water resistant substance that will eventually break down, water blasting can remove any remaining coati
    People have a hard time trusting salespeople with their time, money and business. Most people don’t even want to talk to you.

    Welcome to reality: your prospects are busy and may feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

    Po

    Don't Cold Call
    Cold calling is a doom-dart to the heart for most new home business owners and even many seasoned salespersons. Recollections of our thoughts the last time a telemarketer slipped past our call display screening causes most of us to shudder. No one wants to be hated - even anonymously - except, perhaps, actual telemarketers...For many of us there's more to call reluctance than just the fear of rejection. We don't really know what to say. A memorized pitch or reading from notes sounds horrible. How do you handle a brush off, objections, a request for your price, or a rude comment and the sound of the phone being slammed into
    feel that speaking with you is a complete waste of time. Many of your prospects may not even see a need for your product, or may be content with the version they already have.

    Point being, if you want to successfully establish rapport with your prospects, you’ll have to do it quickly, before they get the chance to assume you’re just like every other salesperson. Fortunately, there are 5 keys to help you get this friendship off to a quick start!

    1. Relax—Have Fun!

    It is your job to create an environment that is conducive to buying. Pointless, scripted, ice-breaking questions only create a cold selling environment. So relax and have a little bit of fun!

    As soon as you meet your prospective customer, you will be evaluated. That evaluation will be determined not just by how you feel, but also how you make your prospect feel. The only way to put your prospect at ease is to be at ea

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