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Hub You - Which Sales Strategy Wins the Game of Sales - Offense or Defensive?
Business is slow, you are not doing as well as you hoped, want to build your business very quickly? Yup we all do. Have you thought about over delivering? Give your customers more that they thought they were getting, offer them a better deal, great service and see what happens?What about my profit I hear you say. Well profit is money in minus costs of providing your sales. Well if you get more sales and manage your costs then your pr
For the longest time I was led to believe that you had to be better than the next guy to get ahead in life, well, this is not the case in the business world. True, better a sports team can win championships, however, look deeper and you will find that they do things differently. They may be playing defense differently or offering their players a different practice routine, the point is that the successful teams and companies find a unique niche w
Why the Defense Sales Strategy Wins
Defensive strategic sales teams win! I have witnessed business growth where there was virtually no proactive marketing, such as promotional mailings and outside sales contact. Yet the business was maintaining sales growth. Certainly there are possible factors helping them like image, reputation, location or very little competition. However, in all cases, my final analysis came back to the defensive strategy applied. Although these businesses didn’t exercise an offensive strategy that appeared to make a
Are you tired of the corporate rat race, the office politics, and kissing up to superiors that don’t have half your talent? You don’t have to live like this. You are entitled to make a new start where you can dictate the terms and conditions under which you work. You are entitled to be in charge of your own destiny. You are entitled to be in control of your own work environment. You are entitled to be the boss.How many times have you been pa
Why the Defense Sales Strategy Wins
Defensive strategic sales teams win! I have witnessed business growth where there was virtually no proactive marketing, such as promotional mailings and outside sales contact. Yet the business was maintaining sales growth. Certainly there are possible factors helping them like image, reputation, location or very little competition. However, in all cases, my final analysis came back to the defensive strategy applied. Although these businesses didn’t exercise an offensive strategy that appeared to make
As many small-time authors and self-publishers have discovered the hard way, the traditional book publishing model is fraught with problems that conspire against an individual author/publisher making a decent living from their work.The traditional model normally involves two basic choices: 1) use a commercial publisher, or 2) self-publish.THE COMMERCIAL PUBLISHER ROUTEThis option involves the author submitting book proposa
Why the Defense Sales Strategy Wins
Defensive strategic sales teams win! I have witnessed business growth where there was virtually no proactive marketing, such as promotional mailings and outside sales contact. Yet the business was maintaining sales growth. Certainly there are possible factors helping them like image, reputation, location or very little competition. However, in all cases, my final analysis came back to the defensive strategy applied. Although these businesses didn’t exercise an offensive strategy that appeared to make
Want to break into the petite modeling industry but wondering if you have what it takes to succeed? There are lots of magazine and commercial modeling opportunities for good modeling jobs. Take this quiz to find out if you qualify to be the next top face in the petite modeling industry. Answer honestly. These 15 questions will tell you what your chances are of being able to make it as a top paid petite model.1. Are you between 4 feet 9 inch
There are a number of terms used in identifying the different areas of managerial process. These include leading, executing, supervising, ordering and guiding. But at the heart of the managerial process is the managerial function of directing since it is involved with initiating action. This function of management will put into effect the decisions, plans and programs that have previously been worked out for achieving the goals of the group.
Establishing an army of satisfied customers is a good thing. Holding on to them is what the defensive goal should be. What defensive businesses had in common was special. They really knew their customers personally and regularly sent thank you notes. When they finished a project with a client, they always asked for feedback on how they could improve. They were fanatic about getting out quotes and following up on requests.
The results of this defensive posture are that customers rave a
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