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  • Hub You - Prospects, You Can't Make Them Drink if They Aren't Thirsty

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    just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made,
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    Last week I was going over the sales process with a new salesperson. It was an engaging conversation and as we went over each step of the sales process. The analogy of how "we can lead a horse to water, but we can't make it drink" came up.

    Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, t

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    I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.The person who answered the phone (not the owner) sounded as if my call were an inte
    logy of how "we can lead a horse to water, but we can't make it drink" came up.

    Prospects can be exactly like the horse that didn't drink. Sure we can spend lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made,

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    d lots of time with them and show them plenty of food and water. Even so, they might not eat or drink of what we are offering them. Are they smarter than us? It's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made,

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    's the same with some of our prospects; we spend plenty of time with them and yet they don't buy from us.

    Remember, the salesperson I was talking with had just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made,

    Secret Classified Ad Formula Sucks in Prospects Like a Tornado! -- Part 2
    Next, assuming everything is copasetic (an old jazz term) prospects will want to know what hoops they have to jump through to get their prize.People are lazy. The less they have to do the better. Asking for a SASE(Self Addressed Stamped Envelope) in the Internet age will surely lose y
    just started so there was limited experience. The sales strategy was typical of new and inexperienced salespeople. They hoped that the more contacts they made, the luckier they expect to become. The belief that if they make enough contacts they will find someone who needs something was a great strategy years ago. The inadequate strategy is based on the old way of selling which worked for many years. Unfortunately, making as many presentations to business people as possible just won't lead to more sales. This strategy is similar to leading a horse to water.

    Make Prospects THIRSTY . . . and They will Buy From Us!

    Why wouldn't the horse drink the water? It is a simple question with an easier answer. The horse didn't drink because the horse wasn't thirsty. The same is true with

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