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Hub You - Basic Sales skills: How Effective are you at Selling?
Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business
There is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and has become widespread among businesses. The symptoms of this disease are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency; passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your
e, low-volume sales, we take a more active style to that we get the sale (rather than our competitors). Skills of Active SellingThere is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and has become widespread among businesses. The symptoms of this disease are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency; passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your
There are sev
Professional And Dedicated Sales Professionals Are Busy Setting Goals And Objectives For 2007
It is that time of year when all professional and dedicated sales professionals should be focusing on what they want to achieve next year. Having said that, most people, and I would estimate 80%, because Pareto’s principle is always pretty accurate, will not set objectives and in failing to plan will in effect, be planning to fail.The greatest difficulty most people have is knowing where to begin, so here are some thoughts that will hopefully assist you in constructing an achievable plan for the next twelve months and beyond.You have to set yourself goals, become goal orientated and a go
Selling is the major activity that all our businesses depend on, from the smallest one-person start-up to the largest conglomerate. There are three basic ways that goods (products and services) are sold at present:
It is that time of year when all professional and dedicated sales professionals should be focusing on what they want to achieve next year. Having said that, most people, and I would estimate 80%, because Pareto’s principle is always pretty accurate, will not set objectives and in failing to plan will in effect, be planning to fail.The greatest difficulty most people have is knowing where to begin, so here are some thoughts that will hopefully assist you in constructing an achievable plan for the next twelve months and beyond.You have to set yourself goals, become goal orientated and a go
- When there is little choice or little competition, the customer can only buy what is offered to them by the village shop, the internal stores or the mobile delivery van.
- When we sell high-volume commodities - such as baked beans or CDs - we offer the customers a self-service approach. This allows the customers to scan the mail catalogue, supermarket shelves or ecommerce web page to pick what they want to put in their basket. When they have finished making their selections, they pay for their basket of goods.
- For competitive, low-volume sales, we take a more active style to that we get the sale (rather than our competitors).
There are seve
Marketing Genius - Is it Risky Doing Business With You?
If you were sure of your desired outcome, would you take a chance on something new? Of course you would. What does this have to do with business? Everything. You see, taking the risk out of a new opportunity always makes the proposition seem much more attractive. It's a concept called Risk Removal. This concept has been used with the incredible success by some very well known businesses. And it can be used by you to make more sales, and get more business from the customers that are inquiring about your product or service. You probably will have also heard of this concept when offered as "a guarantee".Risk re
t present:
If you were sure of your desired outcome, would you take a chance on something new? Of course you would. What does this have to do with business? Everything. You see, taking the risk out of a new opportunity always makes the proposition seem much more attractive. It's a concept called Risk Removal. This concept has been used with the incredible success by some very well known businesses. And it can be used by you to make more sales, and get more business from the customers that are inquiring about your product or service. You probably will have also heard of this concept when offered as "a guarantee".Risk re
- When there is little choice or little competition, the customer can only buy what is offered to them by the village shop, the internal stores or the mobile delivery van.
- When we sell high-volume commodities - such as baked beans or CDs - we offer the customers a self-service approach. This allows the customers to scan the mail catalogue, supermarket shelves or ecommerce web page to pick what they want to put in their basket. When they have finished making their selections, they pay for their basket of goods.
- For competitive, low-volume sales, we take a more active style to that we get the sale (rather than our competitors).
There are sev
Bathing Ape & Pepsi, Marketing Genius
Large companies with big marketing budgets are always trying to find ways to push their products out to consumers. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of the popular fashion designer Nigo from Japan. This merging of urban design and Pepsi was bound to have great impact on the marketing side of the Pepsi product, but also increase sales and customer awareness to both brands.Fashion designer Nigo, is the designer of the popular urban clothing wear, Bathing Apes, in Japan. His style and use of limited edition for his clot
van. Large companies with big marketing budgets are always trying to find ways to push their products out to consumers. Pepsi is a perfect example of a company that aimed to market their product uniquely. To get this done, Pepsi enlisted the help of the popular fashion designer Nigo from Japan. This merging of urban design and Pepsi was bound to have great impact on the marketing side of the Pepsi product, but also increase sales and customer awareness to both brands.Fashion designer Nigo, is the designer of the popular urban clothing wear, Bathing Apes, in Japan. His style and use of limited edition for his clot
There are sev
Six Sigma Tools And Templates
Projects, both planned and unplanned, can get out of hand, producing undesired or no results after waste of huge resources and time unless they are monitored accurately with the appropriate tools. The pitfalls of not using Six Sigma tools are extremely complex in nature. It becomes impossible to manage the quantum of data in a systematic way that facilitates pragmatic analysis as desired by the project goals.If you look at it from another angle, which is from the administrative side, pressures like time, lets-see-next-time from management and project cost overruns can help things grow out of hand.Six
rmarket shelves or ecommerce web page to pick what they want to put in their basket. When they have finished making their selections, they pay for their basket of goods. Projects, both planned and unplanned, can get out of hand, producing undesired or no results after waste of huge resources and time unless they are monitored accurately with the appropriate tools. The pitfalls of not using Six Sigma tools are extremely complex in nature. It becomes impossible to manage the quantum of data in a systematic way that facilitates pragmatic analysis as desired by the project goals.If you look at it from another angle, which is from the administrative side, pressures like time, lets-see-next-time from management and project cost overruns can help things grow out of hand.Six
There are sev
Are you Pro-Active in You Search for A New Job? Or Do You Just Think You Are?
You know who you are. You hate your job. Every week you whine and moan to a few select co-workers, your spouse, or your friends. You’ve been working there for years and you’ve been whining for years and fortunately for you, there’s enough turnover at the company that, since you do your job decently, you’re fairly golden. Or golden enough.But somewhere along the line you decided you needed a change. So every few months, you pop onto Monster.com or CareerBuilder.com, fill out a profile of what you want, and weekly you’re emailed the jobs that fit the profile. But every job you look at is never what you w
e, low-volume sales, we take a more active style to that we get the sale (rather than our competitors). Skills of Active SellingYou know who you are. You hate your job. Every week you whine and moan to a few select co-workers, your spouse, or your friends. You’ve been working there for years and you’ve been whining for years and fortunately for you, there’s enough turnover at the company that, since you do your job decently, you’re fairly golden. Or golden enough.But somewhere along the line you decided you needed a change. So every few months, you pop onto Monster.com or CareerBuilder.com, fill out a profile of what you want, and weekly you’re emailed the jobs that fit the profile. But every job you look at is never what you w
There are seven skills to being an effective sales person:
1 Product knowledge
You need to learn about your products and services, so that you are well prepared. You need to understand:
- What are they?
- What benefits might they offer?
- How are they priced? and
- What delivery can you offer?
2. Prospecting
You need to learn how to identify your prospective customers. You need to understand how to qualify:
- Whose needs you can satisfy?
- Who can afford your product or service?
- Where are you likely to find them?
- When is the best tim
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