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Hub You - Using Seminars to Bump Up Sales
Use your time for problems that are truly important.Hard as it may be to walk away once you’re aware of it, just because a problem is there doesn’t mean you have to solve it. Ask yourself and your colleagues, “What will happen if we don’t solve this problem?” If the answer is, “not much,” then turn your attention to something more important. If you don’t know what will happen, find out before you undertake a problem-solving project. It should be clear to you
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your personal guest to see you in action.
Encourage the organization to mail at least one printed item about the program to its membership, in addition to their on line marketing efforts.
MARKET THE WHOLE TIME
There is a big difference between delivering an infomercial and subtlety marketing f
Is your internet window showing objects (companies) that seem larger than they appear? I think so. The Internet not only has allowed us to market to the world but it also has allowed many companies to hide their true nature and size.Some Consumers Want To Work With Large Companies:Many companies out there try to make themselves seem larger than they appear and sometimes they do this on purpose. There are consumers out there that feel more comfortable going wi
Seminars are a great way for potential clients to "test drive" your services with out fully hiring you. Often, once a potential client sees you during a seminar, they are so impressed and convinced that you are the perfect person to hire, they can't wait to hand you a check.
Wedding Planners could do seminars for couples or brides on how to plan the perfect wedding.
Interior decorators could present a program on window treatments and decorating accessories.
Artists can do programs on painting murals in theme rooms for children.
Web designers could promote a seminar on creating websites that turning visitors into customers.
Graphic artists could present on branding for businesses.
Sadly, however, having a great topic and getting lots of people to your program isn't enough and many people don't utilize this golden opportunity well enough to actually turn attendees into clients.
Here are several ways to increase your attendee to client ratio after your next speaking engagement.
GET INVOLVED WITH THE MARKETING
Find out ahead of time how the organization plans to market the program and get involved with the marketing.
Offer to write articles for their website or newsletter.
Write a program description filled with BENEFITS of what the attendee will get by attending the program.
Send a notice to your contact list inviting them to the program.
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your personal guest to see you in action.
Encourage the organization to mail at least one printed item about the program to its membership, in addition to their on line marketing efforts.
MARKET THE WHOLE TIME
There is a big difference between delivering an infomercial and subtlety marketing fr
Many business owner with a dream to take their company public often neglect to prepare and plan for the future, very few small and mid-size companies have a business plan.A business plan is like a road map, and can be liken to when you go on a journey sometimes you need to change direction, it doesn’t mean your destination changes, you are just getting there via a different route.A vision is some thing that is birth in the mind and soul of the individual,
Wedding Planners could do seminars for couples or brides on how to plan the perfect wedding.
Interior decorators could present a program on window treatments and decorating accessories.
Artists can do programs on painting murals in theme rooms for children.
Web designers could promote a seminar on creating websites that turning visitors into customers.
Graphic artists could present on branding for businesses.
Sadly, however, having a great topic and getting lots of people to your program isn't enough and many people don't utilize this golden opportunity well enough to actually turn attendees into clients.
Here are several ways to increase your attendee to client ratio after your next speaking engagement.
GET INVOLVED WITH THE MARKETING
Find out ahead of time how the organization plans to market the program and get involved with the marketing.
Offer to write articles for their website or newsletter.
Write a program description filled with BENEFITS of what the attendee will get by attending the program.
Send a notice to your contact list inviting them to the program.
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your personal guest to see you in action.
Encourage the organization to mail at least one printed item about the program to its membership, in addition to their on line marketing efforts.
MARKET THE WHOLE TIME
There is a big difference between delivering an infomercial and subtlety marketing f
Often College students complain that their counselors gave them bad advice. Sometimes these students complain that they were put into the wrong classroom, major or the career guidance counselor gave them bad information. Most major colleges and universities have a job placement program and they do a pretty good job of placing between 60 and 90% of all their students in Fortune 500 companies.But merely being placed in a good job to which you are not suited can be v
Graphic artists could present on branding for businesses.
Sadly, however, having a great topic and getting lots of people to your program isn't enough and many people don't utilize this golden opportunity well enough to actually turn attendees into clients.
Here are several ways to increase your attendee to client ratio after your next speaking engagement.
GET INVOLVED WITH THE MARKETING
Find out ahead of time how the organization plans to market the program and get involved with the marketing.
Offer to write articles for their website or newsletter.
Write a program description filled with BENEFITS of what the attendee will get by attending the program.
Send a notice to your contact list inviting them to the program.
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your personal guest to see you in action.
Encourage the organization to mail at least one printed item about the program to its membership, in addition to their on line marketing efforts.
MARKET THE WHOLE TIME
There is a big difference between delivering an infomercial and subtlety marketing f
Chances are if you’re reading this you’ve thought about becoming a home inspector. You may have even seen the ads that say you can make hundreds of dollars a day as a home inspector. Home inspection schools put many of these ads out. They paint a rosy picture about the profession and how easy it will be for you to make a ton of money virtually overnight. I’m a Professional Real Estate Inspector and I’m going to tell you what the home inspection schools don’t want you to kn
GET INVOLVED WITH THE MARKETING
Find out ahead of time how the organization plans to market the program and get involved with the marketing.
Offer to write articles for their website or newsletter.
Write a program description filled with BENEFITS of what the attendee will get by attending the program.
Send a notice to your contact list inviting them to the program.
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your personal guest to see you in action.
Encourage the organization to mail at least one printed item about the program to its membership, in addition to their on line marketing efforts.
MARKET THE WHOLE TIME
There is a big difference between delivering an infomercial and subtlety marketing f
Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. Here are a few reasons why this is true.+ The CMO Council/KnowledgeStorm reports that more than 45% of all B2B decision makers spend 5 or more hour
Add information about the program to your website.
Use this as an opportunity to invite potential clients as your personal guest to see you in action.
Encourage the organization to mail at least one printed item about the program to its membership, in addition to their on line marketing efforts.
MARKET THE WHOLE TIME
There is a big difference between delivering an infomercial and subtlety marketing from the platform. Be sure not to blatantly deliver a sales pitch during your program. You still need to provide VALUE to the attendees.
Be sure your contact information - including website and phone number - is on every handout and every piece of information given to attendees.
During seminar, give examples by telling stories of other projects you've done. Of course, you don't have to disclose sensitive details about your clients, but real life examples not only help the audience to learn, but it helps them understand the types of products and/or services you offer.
PLAN FOLLOW UP
Encourage the organization to do a post program mailing - even if it is via email - with an article written by you that helps tie your seminar up and gives additional VALUE to attendees.
Mention during the program that you are willing to send attendees information on a specific portion of the program if they give you their card. Tell them to write YES on the back if they want the additional information and to be added to your mailing list. Tell them to write YES/NO if they want the info, but don't want to be added to your mailing list.
Send the promised information within 48 hours of the program.
Call any attendee who requested information or spoke with you after the program who seems like a potential client and invite them out for coffee to learn more about their business.
By putting more thought and effort into these no-fee speaking gigs, you will maximize the number of attendees you turn into clients and help make these engagements more profitable. Now get out there and make some money!
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