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Hub You - The Three Reasons Your Sales Stink
I’ve asked countless CEOs and Presidents --- What exactly do you want your legacy to be?I have been impressed with how many have really put some thought into that question. However, I have been equally disappointed in how many CEOs, Presidents and owners have really never given it much thought. Speaking from my personal experience and my own deep seeded feelings regarding what I would like to be known for, recognized for and thought of as I go
- Is another salesperson successful in selling your product or service?
- Is another organization successful in selling your product or service?
If t
Postcard Marketing Technique #1 Get Their Attention With a Powerful HeadlineDon't try to close your sale with postcards. There isn't enough room to provide all the information needed to close get the listing. Instead, briefly state the major benefit(s) you offer to attract your prospect's attention. Then motivate them to get more detailed information. For example, send them to your web site or give them a phone number to
Besides your market's leaders, who continually meet and surpass their sales goals, a good majority of those in your industry are failing to meet their productivity, sales and revenue expectations.
Although they give many excuses for this (the economy, too much competition, seasonal business, the sun and the moon aren't in alignment, etc.), there really are only three reasons for poor sales. Here they are:
1. No Demand for Your Product or Service
The first reason is nobody wants your product or service. This is rarely the case.
There is a simple test to figure out if this is the reason for your stagnant sales.
- Have you been able to sell your product or service in the past?
- Is another salesperson successful in selling your product or service?
- Is another organization successful in selling your product or service?
If th
The field of dentistry is growing by leaps and bounds. This is primarily due to the fact that dental care, like other medical care fields, is currently seeing a rise in the number of patients accessing treatment. The dental hygienist plays a key role in providing this treatment. A hygienist can now expect a good salary, has flexible working hours and is able to access numerous benefits. So what does a dental hygienist do and what kind of training do
Although they give many excuses for this (the economy, too much competition, seasonal business, the sun and the moon aren't in alignment, etc.), there really are only three reasons for poor sales. Here they are:
1. No Demand for Your Product or Service
The first reason is nobody wants your product or service. This is rarely the case.
There is a simple test to figure out if this is the reason for your stagnant sales.
- Have you been able to sell your product or service in the past?
- Is another salesperson successful in selling your product or service?
- Is another organization successful in selling your product or service?
If t
Something that I am asked every couple weeks is "why entrepreneurship?". This is a question that always makes me hesitate, and I've noticed that my reply is never exactly the same. Yet deep down I know it's what I love and would do even if the world was topsy turvy and making a lot of money through entrepreneurship wasn't possible.Let's examine the decision to be an entrepreneur. It's a complex topic so I'm going to break it down into a few pos
1. No Demand for Your Product or Service
The first reason is nobody wants your product or service. This is rarely the case.
There is a simple test to figure out if this is the reason for your stagnant sales.
- Have you been able to sell your product or service in the past?
- Is another salesperson successful in selling your product or service?
- Is another organization successful in selling your product or service?
If t
Your business is up and running and all the pieces appear to be falling into their place. You’ve got clients, a schedule that works and an organized system in place as well. Yet there is a small voice inside of you that keeps questioning if this will work. Do you really know this business will work? Can you really be sure that it won’t come to a crashing halt, leaving you with an empty organizer, a lack of clients and no money in the bank?W
There is a simple test to figure out if this is the reason for your stagnant sales.
- Have you been able to sell your product or service in the past?
- Is another salesperson successful in selling your product or service?
- Is another organization successful in selling your product or service?
If t
Whether you are starting or planning to put up a small business, it is important that you have the latest market information. It will provide you significant data that are helpful in solving marketing problems. If ever your business encountered such difficulties, you can easily take immediate action about it.A thorough market research will serve as your business foundation for achieving success. In fact, there are two strategies that are effect
- Is another salesperson successful in selling your product or service?
- Is another organization successful in selling your product or service?
If the answer to any of these questions was "yes," there is a market for your goods. Therefore, it must be one of the other two reasons.
2. Ineffective Marketing and Advertising
The second reason for poor sales is your ads and marketing are ineffective. The goal of your advertising is to get your phone to ring, hits on your website or walk-in customers.
The only way you'll accomplish this goal is to distinguish your organization as the one to do business with in your industry. By tracking and measuring all of your ads, you should know which ones are working and which ones you should modify or cancel immediately.
3. Your Salespeople Don't Fit their Jobs
The third and most common reason for poor sales is the 80/20 Di
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