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Hub You - What Does Your Penny-Pinching Friend Have To Do With Self Storage Marketing?
Your business is up and running and all the pieces appear to be falling into their place. You’ve got clients, a schedule that works and an organized system in place as well. Yet there is a small voice inside of you that keeps questioning if this will work. Do you really know this business will work? Can you really be sure that it won’t come to a crashing halt, leaving you with an empty organize
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of com
The music industry is very well aware of what the Grammy Award does, as well as the musicians who may be nominated. Those that work in television know the value of an Emmy Award. Hollywood and their movies are filled with awards, from the People’s Choice to the Oscar’s and everything in between. Even though each of these awards renders something different within each separate genre, they all hol
They invite you to dinner to discuss something “very important”. You have no clue what this “very important” subject is, but they’ve peaked your curiosity and accept their invitation. You have other things to do but are dying to know what’s so darn important that they’re willing to buy you dinner. After all, this friend is the biggest penny-pincher you know, they never buy you anything, let alone dinner!
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of comp
It is scary to think about just how vulnerable each of us is in regards to identity theft. You may find yourself thinking about it once your wallet or purse has been lost or stolen. Anyone who has it can access your credit cards, PIN numbers, and social security numbers if they are in there. Other methods of getting such information include over the internet, the phone, watching people when they us
They pick you up from the office and take you to the nicest restaurant in town. You think to yourself: “Wow, this must be really important if they’re taking me here!”…
After a brief wait in the lounge, you are seated at the dinner table with your friend and you place your drink order.
You just can’t take it any longer, you break the tension with a question: “So, what is this very important thing you need to discuss with me?”
They reply with, “Oh, nothing, it’s not a big deal”
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of com
Drug testing labs provide accurate results for drug tests in a short period of time. Oftentimes, companies require lab drug tests in order to maintain a safe and healthy work environment for their employees.Why Are Drug Testing Labs Used?A drug testing facility is used to detect the use of drugs in the workplace, the home and even in law enforcement. Many times, employers will require
They continue, “I just need you to call this phone number or stop in at this address and give them your credit card number”
“What on earth are you talking about, have you lost your mind?” you exclaim.
“Oh, it’s nothing major, just call or stop in, everything will be okay”…
I’ll end this simulated conversation here for the sake of brevity. But think for a moment. What would you do? Would you stop in or call with your credit card info?
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of com
When incorporating in the state of Nevada, it’s important for you to understand that there is much more to the process than obtaining your personal tax identification number (also known as your EIN), and a list containing the names and addresses of the corporation directors. Articles of Incorporation need to be filed, licenses to obtain, and all fees must be paid.If you’re planning on doing
Of course not!
You need more information to help you decide if this is something that you are willing to invest time and money into.
This brings us to the 3rd step of cracking the self-storage marketing code, which is: Educate/Decide.
In the past articles you’ve received from us, we’ve discussed getting the prospects attention and engaging them into the advertisement by peaking their interest.
Now, you need to deliver the goods. Help them make a decision to take profit generating action in your favor. You might call this the “body copy” or “main text” of a print piece or the majority of any advertisement.
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of com
No free grant home business money will be awarded just because you have a great smile, a good sob-story, or feel you deserve a long vacation on the beach. However, grant money could very well be your one chance of taking your dream to the next level. Free grant home business money makes it possible for you to set up your business without having to spin off so much of your energy to the constant sea
Call it what you will, but it is absolutely critical that you give the recipient of your advertisement a good reason to accept your offer or to do business with you.
This copy should differentiate you from one or more of your 3 forms of competition, provide emotional triggers to the recipient’s hot buttons and work with the major human motives.
But, when it comes to self-storage marketing, you absolutely must communicate why they should choose you over the facility down the street. Your reasons better not be the canned fluff that everybody else uses…
You know what I mean, stuff like: Secure Access, On-Site Managers, 24 Hour Surveillance, We Match Any Competitors Prices, Blah, Blah, Blah…
Everybody says that stuff, be bold, be different and by all means, don’t copy everybody else.
In our next message, we’ll discuss the 4th and final step to cracking the marketing code. This is a step that many are afraid to take, but is so brutally critical to your self storage marketing success that ignoring it will cost you an untold amount of cash…
Copyright 2006 Derek Naylor
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