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Hub You - The Sales Floor Shuffle
Presentations - Equipment And Handouts eep on your toes.This follows our earlier article which covered the preparation and choosing of the venue for your presentationEquipmentWith all the equipment available today it is possible to prepare, check, amend and polish a presentation before you enter the venue. No matter what format and equipment you are going to use, you have the opportunity to put together a comprehe The final step is to find a unique way to remember everybody you speak with. Use a memory hook to remember which conversations go with which people. Don’t try to memorize names and faces during this pandemonium, just remember the characteristics that are easy to remember. Instead of thinking “middle-aged woman with brunette hair,” think of her as “sweater lady.” You are keeping these less-than-flattering names to yours Training / Presentation: How to Manage You People Well The store is packed. Customers and questions seem to be coming at you from all angles. You feel like you are in the middle of it all, being pulled in seven different directions at the same time. Where did all of these customers even come from?As a training manager, there are two important aspects to managing your people well: hiring, supervising, and motivating (managing with your people) and building up corporate support for your department (managing for your people). Unfortunately, training is not well understood by some executives, and its benefits can be hard to assess. Even a good training manager’s departm You have sweater lady looking for a gift for her son, Captain Toupee who has no idea what he wants, and Mr. Weekend Warrior looking at skis. How do you manage them all? It’s time to start doing the sales floor shuffle. All you need to know are the right steps. The first step is to relax and hear the music. This music is the combined rhythm of your customers’ chatter and the music playing over the store’s speakers. Take a deep breath, and allow yourself to have the right frame of mind to juggle this crowd. Your ability to mentally step back from it all will fill you with the confidence you need to handle the situation. After all, you know and love your product, and you have eager, interested customers waiting to talk to you. The second step is to step quickly and lightly. Heavy-footed people can’t dance, and they don’t make good salespeople either. You need to “float like a butterfly,” making sure to touch each and every customer within your range. Without you, your customers will drown in the chaos of sifting through products and wandering aimlessly. Your contact with your customer gives them a breath of air. To effectively be in multiple places at the same time, excuse yourself from one for a moment to check in with your other customers. However, make sure not to leave anyone underwater too long. How long is too long? Every customer and situation is different. Use your intuition as a guide, you’ve been shopping before and you understand how long is too long. Be sharp, be alert, and keep on your toes. The final step is to find a unique way to remember everybody you speak with. Use a memory hook to remember which conversations go with which people. Don’t try to memorize names and faces during this pandemonium, just remember the characteristics that are easy to remember. Instead of thinking “middle-aged woman with brunette hair,” think of her as “sweater lady.” You are keeping these less-than-flattering names to yourse Free Advertising With Publicity - Part III ing the sales floor shuffle. All you need to know are the right steps.Attend Special Events – Watch your local news and constantly be on the lookout for events in your area where you can increase your visibility. As always, the best lead generation methods are those that introduce your products and services by way of something free (in exchange for their contact information, of course).Take Time to Get to Know Your Local Editors and Pu The first step is to relax and hear the music. This music is the combined rhythm of your customers’ chatter and the music playing over the store’s speakers. Take a deep breath, and allow yourself to have the right frame of mind to juggle this crowd. Your ability to mentally step back from it all will fill you with the confidence you need to handle the situation. After all, you know and love your product, and you have eager, interested customers waiting to talk to you. The second step is to step quickly and lightly. Heavy-footed people can’t dance, and they don’t make good salespeople either. You need to “float like a butterfly,” making sure to touch each and every customer within your range. Without you, your customers will drown in the chaos of sifting through products and wandering aimlessly. Your contact with your customer gives them a breath of air. To effectively be in multiple places at the same time, excuse yourself from one for a moment to check in with your other customers. However, make sure not to leave anyone underwater too long. How long is too long? Every customer and situation is different. Use your intuition as a guide, you’ve been shopping before and you understand how long is too long. Be sharp, be alert, and keep on your toes. The final step is to find a unique way to remember everybody you speak with. Use a memory hook to remember which conversations go with which people. Don’t try to memorize names and faces during this pandemonium, just remember the characteristics that are easy to remember. Instead of thinking “middle-aged woman with brunette hair,” think of her as “sweater lady.” You are keeping these less-than-flattering names to yours Expect More Out Of Meetings: Professional Facilitators Can Keep Your Meetings Focused And Productive r all, you know and love your product, and you have eager, interested customers waiting to talk to you.Leaders and managers report that they spend a significant amount of time in meetings which are poorly run and do not produce meaningful results. It doesn’t take many of these ineffective meetings to derail internal processes, stagnate decision making, and frustrate employees and managers. The best way to avoid this pitfall is to structure meetings using some proven facili The second step is to step quickly and lightly. Heavy-footed people can’t dance, and they don’t make good salespeople either. You need to “float like a butterfly,” making sure to touch each and every customer within your range. Without you, your customers will drown in the chaos of sifting through products and wandering aimlessly. Your contact with your customer gives them a breath of air. To effectively be in multiple places at the same time, excuse yourself from one for a moment to check in with your other customers. However, make sure not to leave anyone underwater too long. How long is too long? Every customer and situation is different. Use your intuition as a guide, you’ve been shopping before and you understand how long is too long. Be sharp, be alert, and keep on your toes. The final step is to find a unique way to remember everybody you speak with. Use a memory hook to remember which conversations go with which people. Don’t try to memorize names and faces during this pandemonium, just remember the characteristics that are easy to remember. Instead of thinking “middle-aged woman with brunette hair,” think of her as “sweater lady.” You are keeping these less-than-flattering names to yours Your Fundraising Annual Appeal Letters Need A Villian . Your contact with your customer gives them a breath of air. To effectively be in multiple places at the same time, excuse yourself from one for a moment to check in with your other customers. However, make sure not to leave anyone underwater too long. How long is too long? Every customer and situation is different. Use your intuition as a guide, you’ve been shopping before and you understand how long is too long. Be sharp, be alert, and keep on your toes.Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. “Individuals are more prone to respond to a genuine feeling of anger than to any other emotion,” says Roland Kiniholm in his book, Maximum Gifts by Return Mail.To make your donors The final step is to find a unique way to remember everybody you speak with. Use a memory hook to remember which conversations go with which people. Don’t try to memorize names and faces during this pandemonium, just remember the characteristics that are easy to remember. Instead of thinking “middle-aged woman with brunette hair,” think of her as “sweater lady.” You are keeping these less-than-flattering names to yours Achieve Your Business Success Through Clear Differentiation eep on your toes.The importance of clear differentiation for your product and service proposition cannot be overstated. Take any highly successful organisation and you will invariably find a distinctive range of products and services that deliver value and results to its customers. You most likely operate in an extremely competitive market as do most businesses today.While pricing is The final step is to find a unique way to remember everybody you speak with. Use a memory hook to remember which conversations go with which people. Don’t try to memorize names and faces during this pandemonium, just remember the characteristics that are easy to remember. Instead of thinking “middle-aged woman with brunette hair,” think of her as “sweater lady.” You are keeping these less-than-flattering names to yourself, so have some fun with it. Use this same process for Captain Toupee who doesn’t know what he wants and Mr. Weekend Warrior looking at skis. You’ll be able to remember much more about your customers, the products they are looking at, and the conversation and recommendations you have already made with them if you remember them uniquely. Doing the sales floor shuffle is all about having fun while you juggle your customers. Relax and hear the music, float like a butterfly, and remember your customers by hanging your conversations on the most memorable feature of that customer. Soon, you’ll find yourself in perfect harmony with the customers in the store. You’ll glide through the potential chaos with the ease of the sales floor shuffle.
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