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Hub You - Increasing Sales In Regional Areas - Woodland Designs Propagates New Growth
…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We
Drug testing involves many different methods and devices that detect whether or not a person has been using drugs or is currently under the influence. Drug testing products are available for home and office use that help concerned parents or employers find out the truth about their teen or employees. Likewise, drug testing procedures assist employers in creating a workplace drug testing program that ensures the safety and wellbeing of their employees while still protecting their rights.On Site Drug TestingSubstance abuse testing works by means of testing a sample from an individual to find out if drug use has occurred. On site drug testing is typi
Since doing the Eyes Wide Open Strategic Stock take in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticultural company. Always on the lookout for new forms of promotion, Felicity Hallam, one of Woodland Designs directors, put the company on show at the local community festival. With invaluable assistance from Eyes Wide Open, Woodland Designs' first foray into public shows was a success. Felicity explains how they did it, what worked and what they'll do differently next time.
The Event
We booked a space at the Black heath Rhododendron Festival, which is one of our community's headline annual events. The Festival is in early November when spring is at its peek. The reasons we chose this event included:
o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade show
o Access to our market
o Low cost
What were Our Objectives?
We'd been contemplating using festivals and shows in our local area as a form of promotion for some time. We had many objectives, some of the major one's being:
o Reaching people new to our area
o Educating people about what we do
o Distributing promotional material - mainly our very popular postcards
o Being active in the community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.
o Collecting names for our email bulletin list
o Trial run. If this event was successful, we intended to make regular appearances at similar events a permanent part of our promotional plan.
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled our display off-site as a trial run. This re-assured us our display would be suitably eye catching and helped things run more smoothly when assembling the display on the day of the event. Staffing the display was an important consideration, rotating the personnel meant our presentation remained fresh and enthusiastic for the entire show?
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We
A well written and concise resume can dramatically improve your chances of landing that dream job. Before you write or update your personal resume why not follow this basic resume writing guide to get you started.Resume preparation is key to success Sit down in a quiet room with a pen and paper. Jot down a quick self-assement and highlight your skill strengths and abilities, be positive and relaxed and think of why you really want ths job and how this resume will help you get that all important interview.Resume content - contact information Your contact information is the most i
o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade show
o Access to our market
o Low cost
What were Our Objectives?
We'd been contemplating using festivals and shows in our local area as a form of promotion for some time. We had many objectives, some of the major one's being:
o Reaching people new to our area
o Educating people about what we do
o Distributing promotional material - mainly our very popular postcards
o Being active in the community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.
o Collecting names for our email bulletin list
o Trial run. If this event was successful, we intended to make regular appearances at similar events a permanent part of our promotional plan.
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled our display off-site as a trial run. This re-assured us our display would be suitably eye catching and helped things run more smoothly when assembling the display on the day of the event. Staffing the display was an important consideration, rotating the personnel meant our presentation remained fresh and enthusiastic for the entire show?
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We
There is a memorable scene in the film, “In The Heat of The Night,” when Sidney Poitier’s character is tired of the guff he’s getting from his colleague, the Sheriff, portrayed by Rod Steiger.To end the condescension, Poitier says: “Call me MISTER Tibbs!”I can relate, as a customer, when I’m speaking to a CSR who has taken the liberty of using my first name, without permission.I don’t know where or when the change happened in our society, “empowering” CSR’s, and others we meet in business, to be so familiar, so soon. In fact, when I grew up, I was taught to use a formal title when:(1) Dealing with adults, and people of a more mature
It's All in the Planning
We began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled our display off-site as a trial run. This re-assured us our display would be suitably eye catching and helped things run more smoothly when assembling the display on the day of the event. Staffing the display was an important consideration, rotating the personnel meant our presentation remained fresh and enthusiastic for the entire show?
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.You open the yellow pages and randomly select a printer.After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more print
How Did It Turn Out?
Overall the event was a resounding success. We achieved all our objectives plus a few extras. Transporting and assembling the display went smoothly due to our prior planning. The event turned out to be an excellent way to build team cohesion and pride in the company. We are particularly happy with the following benefits that emerged from the day.
o Community involvement
o Reinforcement of our message
o Market research
o Confirmed the value of having a professional website as a point of difference
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We
(Editor's Note: A client e-mailed me yesterday about her student loan debts that netted her 3 college degrees and a job without a commensurate income and future. She has a Bachelor of Arts Degree from New York University, a second Bachelor of Arts Degree from the London Institute and a Master of Arts Degree from the University of London. My unvarnished answers to her questions follow. I changed her name since I could not contact her in time to use her name.)Happy Holidays Ed Bagley,I had a follow-up question to your three-part series on "Six Power Secrets of Getting Hired and Promoted."If education is not a great factor in making
o Our garden plan presentation was very popular
o Our promotional material, particularly our postcards were well received
o Re-contacting existing clients
o Forced us to update our portfolio, website etc.
o Taking part in the festival helped us stand out from the competition. None of our competitors are putting the same effort into promotion.
o Good for staff morale/team spirit
Show Me the Money!
It's difficult for us to quantify the dollar value of new work resulting from our efforts. Like many service-based companies, our sales cycle is fairly lengthy. However, we did generate a number of strong leads on the day that will most likely lead to sizeable contracts. We also know from experience that face-to-face contact is one of our strongest and longest lasting forms of promotion. Working with Eyes Wide Open over the years has taught us the value of having strong and consistent branding. Events such as this help to reinforce our local presence. Our professional appearance and attitude sets are far apart from our competitors. Although service based companies might not think of festivals and shows as a major possibility for promotion, we have found that these events can be an exciting and rewarding form of publicity. Appearing at shows has now become a permanent part of our promotional plan.
Tips
o Give yourself sufficient lead-time for planning and organizing. For a first show, about a month is reasonable.
o Think about the type of questions people will ask you on the day and write down planned responses.
o Have a trial run of your display before the show so you can iron out any glitches before the day.
o Be welcoming. Try to engage people in conversation rather than bombard them with a high-pressure sales pitch.
o Include something unexpected or attention grabbing in your display. This will help draw a crowd and will be a good conversation starter.
Woodland Designs is a garden design and horticultural company based in the Blue Mountains, near Sydney, NSW, Australia.
http://www.eyeswideopen.com.au/
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