h effective advertising. And because of that advertisers wanted to use their services.

This is a path that anyone who wants to build a successful business would do well to follow. It makes it really easy to win new business.

There was one other point on which I would be prepared to bet a large sum of money. I bet that the brothers never asked themselves: “what if?”

Successful people don’t worry too much about consequences, t

Back in the seventies two brothers built a hugely successful advertising agency. They were called Maurice and Charles and their agency was Saatchi and Saatchi.

The key to their success was their ability to promote their business. It seemed like every week they would win new business from some big corporation.

Every time they won a new client they told the whole world about it.

The lesson for others to learn is that Maurice and Charlie weren’t always famous. When they started out they were just two more talented and determined people.

The world is full of talented and determined people, so what makes the difference between those who succeed and the also-rans?

The Brothers focussed their attention on building their business by creating a reputation. They knew that they would win new business almost automatically if people wanted to work with them.

The key to building their reputation was that they produced highly “creative” advertising. Their work was innovative, like the “pregnant man”. They then sought to win awards for their work.

But it didn’t end there – they went a step further. They actively promoted their good work and their awards to ensure they gained the attention of the widest possible audience.

They knew that to win new business they needed to expose themselves to the people who made decisions about which advertising agency their company should use. Such people will only beat a path to your door if they know that you exist and they are excited by your reputation.

Let’s just review what I have said here – they produced outstanding work and they promoted their work. Why, to build a reputation for producing highly creative advertising.

They made the name Saatchi and Saatchi synonymous with effective advertising. And because of that advertisers wanted to use their services.

This is a path that anyone who wants to build a successful business would do well to follow. It makes it really easy to win new business.

There was one other point on which I would be prepared to bet a large sum of money. I bet that the brothers never asked themselves: “what if?”

Successful people don’t worry too much about consequences, th

nd Charlie weren’t always famous. When they started out they were just two more talented and determined people.

The world is full of talented and determined people, so what makes the difference between those who succeed and the also-rans?

The Brothers focussed their attention on building their business by creating a reputation. They knew that they would win new business almost automatically if people wanted to work with them.

The key to building their reputation was that they produced highly “creative” advertising. Their work was innovative, like the “pregnant man”. They then sought to win awards for their work.

But it didn’t end there – they went a step further. They actively promoted their good work and their awards to ensure they gained the attention of the widest possible audience.

They knew that to win new business they needed to expose themselves to the people who made decisions about which advertising agency their company should use. Such people will only beat a path to your door if they know that you exist and they are excited by your reputation.

Let’s just review what I have said here – they produced outstanding work and they promoted their work. Why, to build a reputation for producing highly creative advertising.

They made the name Saatchi and Saatchi synonymous with effective advertising. And because of that advertisers wanted to use their services.

This is a path that anyone who wants to build a successful business would do well to follow. It makes it really easy to win new business.

There was one other point on which I would be prepared to bet a large sum of money. I bet that the brothers never asked themselves: “what if?”

Successful people don’t worry too much about consequences, t

p>The key to building their reputation was that they produced highly “creative” advertising. Their work was innovative, like the “pregnant man”. They then sought to win awards for their work.

But it didn’t end there – they went a step further. They actively promoted their good work and their awards to ensure they gained the attention of the widest possible audience.

They knew that to win new business they needed to expose themselves to the people who made decisions about which advertising agency their company should use. Such people will only beat a path to your door if they know that you exist and they are excited by your reputation.

Let’s just review what I have said here – they produced outstanding work and they promoted their work. Why, to build a reputation for producing highly creative advertising.

They made the name Saatchi and Saatchi synonymous with effective advertising. And because of that advertisers wanted to use their services.

This is a path that anyone who wants to build a successful business would do well to follow. It makes it really easy to win new business.

There was one other point on which I would be prepared to bet a large sum of money. I bet that the brothers never asked themselves: “what if?”

Successful people don’t worry too much about consequences, t

s to the people who made decisions about which advertising agency their company should use. Such people will only beat a path to your door if they know that you exist and they are excited by your reputation.

Let’s just review what I have said here – they produced outstanding work and they promoted their work. Why, to build a reputation for producing highly creative advertising.

They made the name Saatchi and Saatchi synonymous with effective advertising. And because of that advertisers wanted to use their services.

This is a path that anyone who wants to build a successful business would do well to follow. It makes it really easy to win new business.

There was one other point on which I would be prepared to bet a large sum of money. I bet that the brothers never asked themselves: “what if?”

Successful people don’t worry too much about consequences, t

h effective advertising. And because of that advertisers wanted to use their services.

This is a path that anyone who wants to build a successful business would do well to follow. It makes it really easy to win new business.

There was one other point on which I would be prepared to bet a large sum of money. I bet that the brothers never asked themselves: “what if?”

Successful people don’t worry too much about consequences, they deal with them when they arise. So, don’t you worry, just go for it.