Hub You - Business

Logo Design
A logo is essentially a visual brand identity of a company. The origins of logos can be traced to the 19th century, when industries added a symbol to represent their companies and to help customers easily identify their products. The trend caught on, and today corporations, services, products, agencies, universities, and colleges all have a specially designed identifying emblem or logo.The idea probably stemmed from royal courts and the nobility, who for centuries had specific coats of arms emblazoned across everything they owned, from saddles to stables, to farms, castles, manors, furniture, jewelry, and dinnerware.Since the logo represents a distinct identity, it must have the essential elements of: simplicity, proportionality, flexible color palette, eas

t stock!).

Licensees - Make sure your legal documentation is sound. Gain a thorough understanding of your licensees business so you know how your product/service is being used. Are they committed to you for a period of time, number of units, or value of sales? Limit the license to their specific use so you are free to deal with other licensees.

Franchisees - Use a franchise consultant to help develop your package. Remember your selection of new franchisees will be of paramount importance - people make the business! Have procedures to measure customer service levels and operating standards (use random checks, mystery shoppers, contests etc). Gain co-operation and 'buy-in' from franchisees, rather than confrontation.

Sales Partners Online It's no news to online businesses that they should use productive partnerships to increase their chance of success. For example:

An affiliate program can be compared to a sales agent.

Syndicating content can be compared to licensing (of the information).

Patented code/software is commonly used under license.

Always do your sums and make sure your choice of sales partner presents the best outcome for you. Look for commitment, synergy, innovat

What Consultants Want You to Know (But You Never Ask)
I’ve been both a CEO and a consultant, so I’ve seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with something that is happening at the company and expects the consultant will have the expertise to “just fix it”. While the manager needs to set the expectations, of course, the consultant rarely gets to voice what he or she knows would make the consulting engagement more successful for both.Here is what your consultant would love to tell you about making him or her successful working on your behalf:1. Please Do Your Homework before I Come InToo many owners and manage

When I'm speaking with clients who are looking for ways to expand their business the conversation often comes around to the possibilities of using agents, distributors, licensing arrangements or a franchise.

These sales partners have a lot to offer. But it's important to understand what each type of partner means for your business (equally so for online enterprises).

The term 'franchise' has become a common way of describing a business relationship where the franchisor allows other people to sell their products or operate the same type of business under the same name, usually within a designated area. But there is more to it than that. Much more. Legal obligations, management control, customer service and pricing are involved. And often 'franchise' is not the correct term for the relationship being offered.

Let's Have Some Definitions1 Agent: A representative for your company who will find buyers and sell your products. Also called a broker. Paid by commission on sales achieved. Stock is not usually held by an agent.

Distributor: An enterprise whose business is to buy merchandise for resale, usually to retailers or other industrial and commercial users.

License: A formal permission or authority to do, or not to do, something which otherwise would be a legal wrong. Often used when dealing with merchandise or procedures protected by trademarks and patents.

Franchise: A privilege granted by one organisation (the franchisor) to another (the franchisee) to sell, produce or use its products. Different types of franchises include:

A product franchise - which acts as an outlet for a particular product.

A system franchise (usually called a business format franchise) - which is authorised to conduct business according to a system developed by the franchisor.

A process or manufacture franchise - for which the franchisor supplies a critical ingredient or the know-how for a production process.

According to the Franchise Council of Australia the most common franchise method is the business format franchise, with 708 different systems being offered in Australia.

Typically each type of sales partner is subject to geographic restrictions of some kind, such as a pre-defined territory. Depending upon the situation this may be part of a metropolitan area, a state, or an entire country. Ideally the size of the territory should be based on sales and/or profitability benchmarks. This is sometimes tough to calculate for new products and services.

At times the definitions may overlap. For example a 'manufacture franchise' may be the same as a 'license' for a manufacturer to produce certain items. The legal boundaries can be quite puzzling and expert assistance should always be sought.

Of particular importance is the requirement of a business format franchise to offer comprehensive training, support, business management procedures and marketing programs. This all-inclusiveness is a hallmark of a true business format franchise.

It takes a long time to develop the systems and knowledge required to create a business format franchise that conforms to the Franchising Code of Conduct and that will be of interest to serious franchisees.

If you find that your products do not require the intensity of support required by a business format franchise then the other sales partner options may be more suitable.

From a simple commission-based arrangement with an industry sales agent (or broker), to a more formalised licensing deal that may offer exclusive territory and advertising support, there are opportunities to get your partners working for you to increase your overall sales.

Don't Just Leave It To Your Partner However, it's not simply a case of thinking, "Let's sign a deal and let them worry about getting the sales". No matter which option you choose there will be ongoing communication and support required from you if you want your sales partner to get the best results.

And there are always potential pitfalls in any relationship. Remember, the less committed your sales partner is to you, the lower your products or services will appear on their priority list.

So here are a few things to keep an eye on if you want to stay on track for success:

Agents - Stay in regular contact. Sell them on your products. Get them excited. Make sure your commission is competitive. Do you have an exclusive arrangement with them? Try to avoid agents who also represent competitive products, as they may have a conflict of interest.

Distributors - Be aware of how your products fit with their ranging policies. Train their sales team. Help them to promote your products by way of co-operative advertising and sales incentives. Stay on top of any seasonal or dated stock. You don't want your distributor overstocked with old merchandise (because they will think twice before ordering current stock!).

Sales Partners Online It's no news to online businesses that they should use productive partnerships to increase their chance of success. For example:

An affiliate program can be compared to a sales agent.

Syndicating content can be compared to licensing (of the information).

Patented code/software is commonly used under license.

Always do your sums and make sure your choice of sales partner presents the best outcome for you. Look for commitment, synergy, innovati

Business Success Means Achieiving The Success Advantage Factor Through 3 External Capacities
Much is written about the how to achieve business success. From the Balance Scorecard for business to The On-Purpose Business, business owners have a wealth of information to turn their hard efforts into bountiful success. Yet, success still eludes many.What I have recently discovered as a small business coach, is that there are 3 distinct and separate capacities that every business has regardless of size and how these are used determines The Success Advantage Factor. Planning Execution Measurement How the business leverages, balances and aligns these capacities within each area or department or dashboard is the Success Advantage

authority to do, or not to do, something which otherwise would be a legal wrong. Often used when dealing with merchandise or procedures protected by trademarks and patents.