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    13 Lessons in Marketing, Super Bowl Style
    Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons. The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops in Afghani
    the prospect needs...or thinks he (or she) needs. Only then will you be able to sincerely and effectively make suggestions to fulfill those needs.

    But don't worry, your needs will be met, too, once you learn how to get out of your own way and just be the wonderful you that we all love and adore!

    When you do this, you will be more relaxed. So will your prospect. He/she will sense, consciously or unconsciously, that you have moved to their side of the desk and have a sincere interest in helping them.

    Step #7: Let go of NEED

    Objective: Put your focus where it needs to be - on the PROSPECT!

    Okay...so the mortgage is due, you owe some medical bills, and the rest of your financial health is l

    A Fast and Simple Way to Update Your Business
    You open your computer, the flashing button says, “We have a new update for your software program. Do you wish to update now or later?” You choose the Update Now button and immediately your computer begins to download a new version of the software program.What is the program updating? It’s fixing broken parts of the software program; it’s adding new features. It does this quickly and easily. Right before your eyes you see the update taking place. You click a button and you have the newest software update.Computer software and hardware companies have learned that “updating” is a necessary too
    Part 1 of this article identified the real secret to sales success and explored the first three steps to increasing your sales power. This article will walk you through the remaining four steps.

    Step #4: Trust yourself

    Objective: Wake up, accept and learn to use the REAL power that comes from your connection to your heart, intuition and inner wisdom.

    It's amazing how many people really don't trust themselves. They have made SO many promises to themselves and ended up breaking them. After a while the mind just says, "Blah-blah-blah, here we go again."

    When this happens, your inner guidance system becomes weakened and eventually blocked...and with it a significant amount of your personal power. Your inner wisdom can put brilliant thoughts in your head and eloquent words on your tongue. But, if your mind is standing in the way, forget it.

    Here is another opportunity to use your power voice. Say, "Thank you, mind, for wanting to help me with this sales presentation. However, I am now turning it over to the wisdom of my inner self."

    Now speak to your inner self. "I now turn control of this sales situation over to my inner guidance and wisdom." Believe what you are speaking because it will be so.

    Step #5: Don't think about making a sale

    Objective: Hear the prospect more accurately by silencing your inner noise.

    After completing Step # 4, stop thinking about the sale! Relax and let your inner wisdom control what you see, hear, and say. You can aid your inner wisdom by focusing your attention on your intuition (or "gut").

    You will pick up clues from the body language and tone of your client that you might otherwise have missed because you were too busy thinking about your next move. You'll hear the prospect talk about his or her needs or problems and understand them from his or her perspective, NOT yours.

    Any time a prospect or customer is talking, make it a habit to get out of your mind. Only when the babbling of our minds is silenced are we able to hear what our inner wisdom is telling us.

    When you are out of your mind, you will hear what your prospect or customer is actually saying without distorting it through filters. This will help you experience a true one-to-one relationship with the other person.

    Step #6: Leave your personal agendas or expectations in the car

    Objective: Don't push or force anything to happen.

    Walk into your prospect's office CLEAN. No agendas. No expectations. No judgments. You should only have one objective in mind: to find out the needs of your prospect and how you can best meet them.

    Forget about pushing that certain widget the home office wants you to showcase. Let it go. That's the company's agenda. If you make it yours, you'll be walking into the prospect's office with only part of your sales power intact.

    Concentrate on finding out exactly what the prospect needs...or thinks he (or she) needs. Only then will you be able to sincerely and effectively make suggestions to fulfill those needs.

    But don't worry, your needs will be met, too, once you learn how to get out of your own way and just be the wonderful you that we all love and adore!

    When you do this, you will be more relaxed. So will your prospect. He/she will sense, consciously or unconsciously, that you have moved to their side of the desk and have a sincere interest in helping them.

    Step #7: Let go of NEED

    Objective: Put your focus where it needs to be - on the PROSPECT!

    Okay...so the mortgage is due, you owe some medical bills, and the rest of your financial health is l

    Want to Boost Your Advertising Value? Get Your Business In the News!
    We see it everyday, articles about businesses in the local paper, internet news sites, or industry publications. But why do companies bother doing interviews and building relationships with reporters and media experts? Because a business news story is worth approximately seven times the value of purchased advertising!That’s an amazing number, but getting an interview or story in the news isn’t necessarily “free.” It takes time to build personal, ongoing relationships with people in the media, and many small businesses don’t have the time or resources to devote to such activities. That’s where marketing f
    Your inner wisdom can put brilliant thoughts in your head and eloquent words on your tongue. But, if your mind is standing in the way, forget it.

    Here is another opportunity to use your power voice. Say, "Thank you, mind, for wanting to help me with this sales presentation. However, I am now turning it over to the wisdom of my inner self."

    Now speak to your inner self. "I now turn control of this sales situation over to my inner guidance and wisdom." Believe what you are speaking because it will be so.

    Step #5: Don't think about making a sale

    Objective: Hear the prospect more accurately by silencing your inner noise.

    After completing Step # 4, stop thinking about the sale! Relax and let your inner wisdom control what you see, hear, and say. You can aid your inner wisdom by focusing your attention on your intuition (or "gut").

    You will pick up clues from the body language and tone of your client that you might otherwise have missed because you were too busy thinking about your next move. You'll hear the prospect talk about his or her needs or problems and understand them from his or her perspective, NOT yours.

    Any time a prospect or customer is talking, make it a habit to get out of your mind. Only when the babbling of our minds is silenced are we able to hear what our inner wisdom is telling us.

    When you are out of your mind, you will hear what your prospect or customer is actually saying without distorting it through filters. This will help you experience a true one-to-one relationship with the other person.

    Step #6: Leave your personal agendas or expectations in the car

    Objective: Don't push or force anything to happen.

    Walk into your prospect's office CLEAN. No agendas. No expectations. No judgments. You should only have one objective in mind: to find out the needs of your prospect and how you can best meet them.

    Forget about pushing that certain widget the home office wants you to showcase. Let it go. That's the company's agenda. If you make it yours, you'll be walking into the prospect's office with only part of your sales power intact.

    Concentrate on finding out exactly what the prospect needs...or thinks he (or she) needs. Only then will you be able to sincerely and effectively make suggestions to fulfill those needs.

    But don't worry, your needs will be met, too, once you learn how to get out of your own way and just be the wonderful you that we all love and adore!

    When you do this, you will be more relaxed. So will your prospect. He/she will sense, consciously or unconsciously, that you have moved to their side of the desk and have a sincere interest in helping them.

    Step #7: Let go of NEED

    Objective: Put your focus where it needs to be - on the PROSPECT!

    Okay...so the mortgage is due, you owe some medical bills, and the rest of your financial health is l

    The Four Top Secrets of Business Development and Risk Management
    Everyone loves a winner! In the business world, the more money you make, the more effective and successful you and your business become. This truism is consistently born out by top business owners who take their ideas to market. But what are their secrets? Invariably, their success is the natural outcome of effective business development and risk management. They accomplish this by following the four steps outlined below.1. Think About It!All business activity begins with having an idea. Successful business people are thinking all the time about their business and how they can take it t
    your inner wisdom control what you see, hear, and say. You can aid your inner wisdom by focusing your attention on your intuition (or "gut").

    You will pick up clues from the body language and tone of your client that you might otherwise have missed because you were too busy thinking about your next move. You'll hear the prospect talk about his or her needs or problems and understand them from his or her perspective, NOT yours.

    Any time a prospect or customer is talking, make it a habit to get out of your mind. Only when the babbling of our minds is silenced are we able to hear what our inner wisdom is telling us.

    When you are out of your mind, you will hear what your prospect or customer is actually saying without distorting it through filters. This will help you experience a true one-to-one relationship with the other person.

    Step #6: Leave your personal agendas or expectations in the car

    Objective: Don't push or force anything to happen.

    Walk into your prospect's office CLEAN. No agendas. No expectations. No judgments. You should only have one objective in mind: to find out the needs of your prospect and how you can best meet them.

    Forget about pushing that certain widget the home office wants you to showcase. Let it go. That's the company's agenda. If you make it yours, you'll be walking into the prospect's office with only part of your sales power intact.

    Concentrate on finding out exactly what the prospect needs...or thinks he (or she) needs. Only then will you be able to sincerely and effectively make suggestions to fulfill those needs.

    But don't worry, your needs will be met, too, once you learn how to get out of your own way and just be the wonderful you that we all love and adore!

    When you do this, you will be more relaxed. So will your prospect. He/she will sense, consciously or unconsciously, that you have moved to their side of the desk and have a sincere interest in helping them.

    Step #7: Let go of NEED

    Objective: Put your focus where it needs to be - on the PROSPECT!

    Okay...so the mortgage is due, you owe some medical bills, and the rest of your financial health is l

    Bill Gates Tells the Secret of His Success
    Bill Gates, the richest person of the world (net worth 46,5 billion UD dollars - Forbes 2005), was born on 28th October, 1955. His zodiac sign is Scorpio, and he is passionate, very hardworking and benevolent. The world has been talking about his secrets of success for so many years. Let’s here talk about what Bill Gates himself told about the secret of success. The biggest business channel of Indian media NDTV Profit arranged a talk show with Bill Gates and the most successful business executive of Asia Narayana Murthy. When a businessman from the audience asked Bill Gates the secret of success the great tyc
    istorting it through filters. This will help you experience a true one-to-one relationship with the other person.

    Step #6: Leave your personal agendas or expectations in the car

    Objective: Don't push or force anything to happen.

    Walk into your prospect's office CLEAN. No agendas. No expectations. No judgments. You should only have one objective in mind: to find out the needs of your prospect and how you can best meet them.

    Forget about pushing that certain widget the home office wants you to showcase. Let it go. That's the company's agenda. If you make it yours, you'll be walking into the prospect's office with only part of your sales power intact.

    Concentrate on finding out exactly what the prospect needs...or thinks he (or she) needs. Only then will you be able to sincerely and effectively make suggestions to fulfill those needs.

    But don't worry, your needs will be met, too, once you learn how to get out of your own way and just be the wonderful you that we all love and adore!

    When you do this, you will be more relaxed. So will your prospect. He/she will sense, consciously or unconsciously, that you have moved to their side of the desk and have a sincere interest in helping them.

    Step #7: Let go of NEED

    Objective: Put your focus where it needs to be - on the PROSPECT!

    Okay...so the mortgage is due, you owe some medical bills, and the rest of your financial health is l

    What You Need To Know Before You Weld
    Welding How To: What You Need to Know Before You WeldPeople rely on welding to accomplish many tasks. In fact, the art of welding dates back thousands of years to the Bronze Age. Since then, man has discovered many advancements and improvements that make welding easier, safer and more vital to civilization than ever before. Welding is used:1. To manufacture cars, trucks and other modes of transportation.2. To build homes.3. To build and repair machinery and equipment.4. It’s even been used by artists to create beautiful metal sculptures.Inside or outside, on land or und
    the prospect needs...or thinks he (or she) needs. Only then will you be able to sincerely and effectively make suggestions to fulfill those needs.

    But don't worry, your needs will be met, too, once you learn how to get out of your own way and just be the wonderful you that we all love and adore!

    When you do this, you will be more relaxed. So will your prospect. He/she will sense, consciously or unconsciously, that you have moved to their side of the desk and have a sincere interest in helping them.

    Step #7: Let go of NEED

    Objective: Put your focus where it needs to be - on the PROSPECT!

    Okay...so the mortgage is due, you owe some medical bills, and the rest of your financial health is lousy. Forget about it!

    If you focus on your problems, you won't be able to focus on the prospect's needs. Remember, it is impossible to think of two things at the same time. Make it a point to concentrate on your prospect's needs and wants...NOT yours.

    If you have difficulty doing this, try another "out of your mind" exercise. See yourself as extremely rich and totally successful. You don't need this sale. You don't need ANY sale. The only reason you have come to this prospect's office is because you know you have a product or service the prospect needs or will benefit from having. You are there for the prospect - NOT for yourself!

    You'll be more relaxed and confident. And, as I mentioned in the last step, you will be clear of agendas or desires.

    It all comes down to this

    Getting out of your mind is perhaps the single most important thing you can do to increase your sales success. Go ahead...fire the bureaucrat in your mind and turn over control to your inner wisdom. In doing so, you will release an enormous amount of personal power. This power can catapult you to a level of sales success you've only dreamed about!

    Copyright 2007 - Michelle Rigg

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