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Hub You - Steak As A Metaphor For Selling - Sell The Sizzle Not The Steak!
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.There are several brand tools that can also fall into the marketing category. This is what makes the two c
Which option do you think will work? Isn’t option 1 kind of like the salesman who says “you need this product”, “how could you live without it?” Option 2 is like the sales man who carefully explains the benefits to the product, fits into the needs of the customer and hopes for a
Is it easy to get a picture published in the media? This is a question I am often asked by companies with a news item they wish to send out as a press release. The quick answer is no it isn't. However, that isn't to say it is impossible.We have pictures published in the national and regional media as well as t
Most people in their lives end up having to be in sales. Huh?, You ask. Well, are you employed? Have you gotten into college? Are you in a relationship? Do you rent a place to live? Did you ever get an allowance? Get into a store after it closed?
Unless you are comatose or a celebrity heiress, I am quite sure you have at least sold yourself AND you have even been successful. This could be the strongest boost of confidence when one begins a sales job. Just knowing that they have sold in the past will help one know that yes YOU CAN SELL AGAIN.
So you have read this far because you want to know how to do it. So lets take one example from the paragraph above and see if you whether you have sold the sizzle or the steak. Here is the scenario: You haven’t eaten all day and you get to the deli whose food you have been craving all day, but they have just closed the door to new customers. You are frantic since you don’t know where else to go and besides you had your set on your deli and you do not want to go somewhere else.
So you have 2 options: 1) you forcefully explain that there is still a minute left until closing time and how could the employee dare close the door doesn’t he know what an idiot he is or 2) you explain how helpful it would be if the employee could just let you in and how you are so hungry and it would make you so happy
Which option do you think will work? Isn’t option 1 kind of like the salesman who says “you need this product”, “how could you live without it?” Option 2 is like the sales man who carefully explains the benefits to the product, fits into the needs of the customer and hopes for a w
It's no secret that the U.S. lost a significant market share in key industries: wide-bodied aircraft, semi-conductors, automobiles, electronics, and steel. The U.S. manufacturing base has eroded to offshore competitors; we've lost our edge in price, delivery and quality. Our foreign competitors are delivering high quali
Unless you are comatose or a celebrity heiress, I am quite sure you have at least sold yourself AND you have even been successful. This could be the strongest boost of confidence when one begins a sales job. Just knowing that they have sold in the past will help one know that yes YOU CAN SELL AGAIN.
So you have read this far because you want to know how to do it. So lets take one example from the paragraph above and see if you whether you have sold the sizzle or the steak. Here is the scenario: You haven’t eaten all day and you get to the deli whose food you have been craving all day, but they have just closed the door to new customers. You are frantic since you don’t know where else to go and besides you had your set on your deli and you do not want to go somewhere else.
So you have 2 options: 1) you forcefully explain that there is still a minute left until closing time and how could the employee dare close the door doesn’t he know what an idiot he is or 2) you explain how helpful it would be if the employee could just let you in and how you are so hungry and it would make you so happy
Which option do you think will work? Isn’t option 1 kind of like the salesman who says “you need this product”, “how could you live without it?” Option 2 is like the sales man who carefully explains the benefits to the product, fits into the needs of the customer and hopes for a
Could online America actually be helping us?When it comes to ebusiness most of us take one side or the other: Business owners are either viewed as helpful visionaries or evil devils. The evil view feels that the heads of major corporations exist to fleece our pockets and take our money. They’d ro
So you have read this far because you want to know how to do it. So lets take one example from the paragraph above and see if you whether you have sold the sizzle or the steak. Here is the scenario: You haven’t eaten all day and you get to the deli whose food you have been craving all day, but they have just closed the door to new customers. You are frantic since you don’t know where else to go and besides you had your set on your deli and you do not want to go somewhere else.
So you have 2 options: 1) you forcefully explain that there is still a minute left until closing time and how could the employee dare close the door doesn’t he know what an idiot he is or 2) you explain how helpful it would be if the employee could just let you in and how you are so hungry and it would make you so happy
Which option do you think will work? Isn’t option 1 kind of like the salesman who says “you need this product”, “how could you live without it?” Option 2 is like the sales man who carefully explains the benefits to the product, fits into the needs of the customer and hopes for a
Bringing your emotional baggage into the work place is inappropriate for all the reasons you may imagine. Yet employees, managers and business owners do it all the time.The question is, how do you handle it? How do you look at your manager and think, "No one is going to tell me what to do!" What if a client, peer
So you have 2 options: 1) you forcefully explain that there is still a minute left until closing time and how could the employee dare close the door doesn’t he know what an idiot he is or 2) you explain how helpful it would be if the employee could just let you in and how you are so hungry and it would make you so happy
Which option do you think will work? Isn’t option 1 kind of like the salesman who says “you need this product”, “how could you live without it?” Option 2 is like the sales man who carefully explains the benefits to the product, fits into the needs of the customer and hopes for a
Years ago I learned a simple yet powerful marketing secret: You must become so convinced of the benefits of your product or service that you feel you'd be unjustly depriving people by not doing everything in your power to get the word out.I was infected by this attitude from Jay Abraham. Jay has an absolutely bri
Which option do you think will work? Isn’t option 1 kind of like the salesman who says “you need this product”, “how could you live without it?” Option 2 is like the sales man who carefully explains the benefits to the product, fits into the needs of the customer and hopes for a win. The steak is you getting in the door, the sizzle is the benefits derived from you getting in the door. In this case, it is the good feeling the employee gets from helping you. There is no guarantee that selling sizzle works nor is their a guarantee that forcing a sale will not. BUT logically who would you buy from?
I have developed a formula for deciding on the sizzle and which points to market for success. See my sales tips at www.biyts.info for more advice!
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