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Hub You - A Simple Structure For Persuasive Presentations
There is a huge shortage of automotive technicians in the automotive sector presently and it is growing. By 2007 it is expected to be 188,000 people short. Even with all the layoffs at General Motors, Delphi and Ford Motor Co. there is no way to fill the gap fast enough to fix the shortag
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustrati
As disciplined marketers let us have a look on how well we know our consumers. Because we all do research our consumers to know them better, to know who they are and how best to talk to them what to tell them in order for them to feel that we understand them and for them to stay with us.Have you ever witnessed a terrible sales presentation? I remember one which was so bad I couldn't look, it was so embarrassing.
James had gone to a lot of expense to travel to another city with his team and rent a meeting room. It was critical that the presentation was a success, because he was looking for half a million dollars of financing from investors.
At 10:00 am the room was full and James walked up to the front. 'Thanks for making it here today, everybody. We've got something exciting to show you.'
Then he clicked on his laptop and . . . nothing. Clicked again . . . still nothing.
'Just a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't got a script, it was all in the laptop and ½ an hour later, the room cleared. It was over, an utter failure.
That might be an extreme example, but here is a simple and effective structure you can always use to make a strong presentation. It's easy to remember, PPP and Call to Action.
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustratin
Picture Beijing in the early 1990’s – a strong visual presence of communism in the typical courtyard-style housing (12 families housed in a block built around a central yard), grey Mao suits everywhere, almost no neon advertising signs and only occasional cars and mini-vans on the streets.
At 10:00 am the room was full and James walked up to the front. 'Thanks for making it here today, everybody. We've got something exciting to show you.'
Then he clicked on his laptop and . . . nothing. Clicked again . . . still nothing.
'Just a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't got a script, it was all in the laptop and ½ an hour later, the room cleared. It was over, an utter failure.
That might be an extreme example, but here is a simple and effective structure you can always use to make a strong presentation. It's easy to remember, PPP and Call to Action.
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustrati
I've had lots of good results from my advertising lately - well, I say advertising but what I really mean is, I've had lots of good results from my ARTICLES.Writing so called 'press releases' is much more exciting than designing an advert.The results are better too, by far.ust a second folks, we've got a little technical hitch'.
Five minutes later, when neither James nor his technician could get anything showing on the projector screen, he decided to try and just describe with words what his concept was about and why the investors should put their money into it.
But he hadn't got a script, it was all in the laptop and ½ an hour later, the room cleared. It was over, an utter failure.
That might be an extreme example, but here is a simple and effective structure you can always use to make a strong presentation. It's easy to remember, PPP and Call to Action.
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustrati
What is leadership anyway?According to James MacGregor Burns, who authored the Nobel prize-winning book Leadership, there are at least 130 current definitions of leadership; while Warren Bemis and Burt Nanus, in their book Leaders, claim there are at least 350. Here are a few:
That might be an extreme example, but here is a simple and effective structure you can always use to make a strong presentation. It's easy to remember, PPP and Call to Action.
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustrati
Recently the Federal Trade Commission has attempted to report on the franchising industry in a 432 page report. On page 44 of the report they discuss the definition of “Franchise Seller,” which no one ever uses in the real world. The term we use in modern day franchising is; Franchisor.
Problem - Describe a problem that the customer has that you can supply a good solution to. Choose something relevant to the customer and the industry he or she is in, as the problem, of course. Ideally an issue which is expensive / time-consuming / frustrating or a combination of all of these.
Promise - Make a Promise. 'Our product (or service) can fix that problem'.
Proof - Don't just make an unsupported claim, supply some convincing evidence. 'Look at the results that customers are getting using the product'.
Call to Action - 'This is what you have to do now to get things moving ' - and invite the prospect to have a demonstration, book a test drive, place an order, as appropriate for your situation. The call to action must achieve a degree of commitment by the customer, so that he or she is moving closer to purchasing.
Memorize this simple formula and you will find that having a structure makes any sales presentation easier and more effective.
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